Case Study: How A MOBA Game App Increase 10 Times Revenue With ASO?

In the past year of 2021, App and game revenues increased by 19.1% to $133 billion, with revenues peaking in Q4 2021 at $34.5 billion. These years because of Covid-19, the mobile game has become more and more popular all over the world. For example, Tencent, which publishes and/or owns 12 games on the list of highest-grossing mobile games, including three in the top ten.

The highest-grossing mobile game is Honor of Kings (2015), also known as Arena of Valor internationally, a multiplayer online battle arena (MOBA) game published by Tencent that has grossed more than $13 billion in lifetime revenue. 

Our customer today owns a MOBA game app, they began their successful journey in the market for mobile games by releasing this game in 2020. The team used ASO World's help to quickly increase 10x their earnings after beginning their adventure as a business.

Story

Till now, our customer's Moba game app is regarded as one of the most promising mobile gaming companies. The name of this social app remains anonymous here to protect the privacy of our customers. They used ASO World tools (you can create a free account on ASOWorld platform and login to dashboard to find the helpful ASO tools) to streamline their operations and increase organic user growth. 

Traditional game studios spend most of their time optimizing games before they actually launch. Bug fixes, possible extensions, and updates will appear shortly after release. But the strategy of this mobile game app is fairly exceptional for the sector: a minimal viable product was developed and updated every week in just two months. Updates are made in response to user community feedback.

Their strategy worked: Within a few months, their game had more than 5 million downloads thanks to their attention to App Store Optimization and user-centered design. The aim of the game is to have at least one update per week in line with the strategy of swiftly responding to users. Quick iterations are used throughout the entire business, therefore effective time management is required to keep up with the frequent update cycle.

The app information must be regularly updated, just as the game does. The fact that it had to be done independently for several languages and nations made it a time-consuming process.



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Challenge

Switching between the various localizations in App Store Connect for adding the promotion texts and release notes required a considerable amount of time because they make weekly updates. With upcoming deadlines, effective project management is essential to avoiding roadblocks that impede development. In order to meet their objective of releasing one update per week, the crew must work as effectively as they can.

The team was searching for a solution that made their work simpler because they were dealing with difficult deadlines and adopting a fast-shipping philosophy. The Marketing Team was looking for a tool to help them organize their time more effectively and automate ASO tasks. They, therefore, began looking for help from ASO World.

In this situation, our customer asked for several requests:
● make sure they can work as efficiently as possible
● Increase their app's installation while saving time on ASO updates

Solution:

Our app marketing specialists first conducted an app analysis, as a start for every partnership service. We made a point of emphasizing the app's excellent development and design right away.

Developing an app promotion strategy

The next thing we did was to start planning how we would promote the app. Our analysis of the competitors' app marketing revealed their strengths and flaws, which was done by our app marketing experts.

Additionally, our group delivered the app of our new client with enhanced metadata. With the help of keyword research, we were able to generate a list of really viable and relevant terms. One of the main reasons for the app's rapid inclusion following its debut was these measures.

Providing the app with attractive App Store creative assets is one of the most crucial aspects of an app launch plan. As a result, the service team at ASO World did more than just analyze the images in the MOBA game category; they also assisted in creating engaging and effective creatives for the app.

Additionally, we created a list of suggestions for the app team, including pointers on how to be noticed in the App Store and how to reply to reviews, among other things. Our app marketing specialists have also assisted with a highlighting request form on the Apple App Store.

Using ASO tools to optimize keyword research and app localization

Our customer used our ASO function to make it easier to update all of their game store listings simultaneously for many languages. ASO World enabled mobile game makers to update app information across numerous app store localizations on a single website in this way. For their intended nations and languages, relevant metadata fields like App Name, Description, Release Notes, and Keywords could be bulk-edited. The metadata could be exported to the Google Play Console or App Store Connect with a single click.

We are aware of the value of search engine optimization. Our team frequently improves the visibility of these mobile games and continuously analyzes the keyword ranks for their games.

Without wasting time on the tiresome duties associated with keyword research, they developed a strong keyword strategy. The App Store Optimization process for the app was made substantially easier by ASO World's keyword tracking and keyword ranking features. Simply because the AI-based technology significantly reduced the time required to perform the manual work of keyword research.

Updating metadata every week for a few minutes

The features of ASO World, particularly the keyword suggestions and ranking functions, proved to be extremely time-efficient. With only a few minutes per week instead of an hour, our customers can now push app upgrades.

With the help of the ASO World feature set, mobile game creators were able to clean up the app store listings for many languages using a user-friendly interface and export the information straight to the Google Play Console and iTunes connect. There was no longer a need to conduct manual keyword research because the program took care of it thanks to the keyword recommendation and keyword rank features.

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Result

Overall, ASO World assisted the app in maintaining its successful practice of frequent iterations with a quick and effective updating cycle. With only one game available on the mobile market at this time, the young gaming company has already surpassed 60 million installs and increased 10x its earnings. Perhaps soon, more apps will be released. Due to this, ASO World's useful time-saving capabilities will become even more crucial to their ongoing success as mobile game developers.