The Global Mindfulness Meditation Apps Market is divided into North America, Europe, Asia-Pacific, and the Rest of the World (RoW). North America is expected to account for a sizable portion of the global Mindfulness Meditation Apps Market. Because of increased investment in R&D and solution adoption in the region, Asia-Pacific is expected to grow at a faster rate during the forecasted period.

The global Mindfulness Meditation Apps Market was valued at USD 1.1 Billion in 2021 and it is estimated to be valued at over USD 6.8 Billion by 2030, at a CAGR of over 44.5% during the forecast period from 2022 to 2030.

The increasing number of Mindfulness Meditation Apps Market participants across regions is expected to drive market growth even further. Furthermore, prominent vendors' increasing investments in product capabilities and business expansion are expected to fuel the market during the study period.

Many market participants are discovering lucrative opportunities in emerging economies such as China and India, where large populations are combined with innovations in a variety of industries. Are you getting your mindfulness app ready for the market? Today we have a new App Store Optimization case about a mindfulness app. Let's take a look.

App story

This mindfulness app of our customers can guide users to practicing mindfulness in everyday life. Learn how to relax, manage stress, and focus energy to become more centered and well rested. It creates a calm and positive environment for users. Guided meditation, sleep meditation, and breathing exercises on the app can help users stress less and sleep soundly. Users can also learn mindfulness skills from world-class experts. They can choose from hundreds of guided meditations on a new topic each day: anxiety, focus, relaxation, and more.

Every level of experience and lifestyle can benefit from meditation. Meditate with friends and develop your practice in your unique way. Users can choose between short 3-minute sessions that fit into their busy schedule, and longer meditations that help them set their intentions for the day. Listen to calming sounds and music, or move to relieve stress and tension.

The app‘s name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

Our customer approached ASO World intending to become one of the world's leading meditation and mindfulness apps. It had around 5.8 million users at the time. They were looking for a competitive edge in ASO that would drive visibility and conversion. And also fostering long-term, scalable growth. The mission was to facilitate this growth and provide this app with our ASO tools and knowledge necessary to ensure long-term success following the engagement.

App Store Optimization solution

To achieve this goal, our customer uses several ASO World services. The team will update the app's metadata in the App Store and Google Play Store to inform store visitors of the app's new features, with plans to release many new features in the coming months. This is where ASO World's Keyword Installs features come into play.



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Planning: The Phase of ASO Audit

The ASO World team began by providing a customized ASO Audit and Report on the app's market position, identifying key opportunities to increase discoverability and conversion in the Google Play and Apple App Stores. They conducted extensive keyword research, compiling 1000+ relevant search terms and filtering for importance with their in-house algorithm, as well as creating a variety of visual creative assets and metadata text updates.

We used the first Appranking to identify all the competitors by searching "mindfulness app" so that we got a list of apps:



Then we started to analyze the keywords lists of competitors, then we can determine the keywords list of our customer's app and start to rank the keywords.



Localization was crucial in this regard, highlighting subtle cultural nuances across different English-speaking markets that, if properly leveraged, would lead to an increase in conversion.

The phase of Execution: Managed ASO

The audit findings laid the groundwork for ASO World to conduct a series of experiments using their systematic frameworks over the next six months. Continuous keyword optimization was performed to include new keywords, and the professional translation and localization services provided gave our customers a competitive advantage in niche markets. ASO World's approach was transparent and methodical, and they explained the processes behind their iterative experimentation at every stage, shedding light on wins, losses, and learnings.

From start to finish, the collaboration was seamless, with ASO World serving as a complementary extension of this mindfulness app's growth team. The team was given exclusive access to ASO World's internal tools and in-depth data analysis, and key metrics were shared every week.



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App Store Optimization result

Our customer's app received a 40% increase in visibility and an 18% increase in installs via search as a result of the engagement. In addition, the Conversion Rate of local store listings increased by 10%, and there were 40% more installs via search in key non-English markets.

ASO World created an experimentation backlog full of key learnings and takeaways, allowing our customers to continue testing, learning, and growing after the engagement. Among the most important findings was the impact of localization and the importance of creating learnings for each market because what works in one locale may not, and frequently does not, work in another. By understanding local user preferences through A/B testing, we were able to establish our customer's app quickly and competitively in new markets.

Finally, our systematic approach assisted this mindfulness app in increasing installs by 13%, increasing from 5.8 to 6.7 million users and placing them in the top 100 grossing apps in the United States.

At last, if you think this article is helpful to you, please share it with your friends. ASO World is always here to help you find the key to your success. Thank you for reading.  

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