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Mar 14 2022
We will continue to share some real cases of our customers, to explain how our smart ASO solutions helps apps and games at different level, new or mid-level apps, to be successful. Here, we will gradually expand our topic on the growth story of our client's dating app(due to respecting client secrets and the client's industry-sensitive, we are inconvenient to tell the name of this dating app).
Many application developers or marketers may really clear that dating apps, as well as chess and card and financial investment apps, often encounter some survival risks in the app market due to some sensitive issues in their industry. Therefore, the short-term and fast way to make the app profitable quickly is recognized by this type of app marketer. How to quickly rank the apps, maximize their traffic, and obtain conversions is a topic that everyone is generally focusing on.
Let's start our analysis with the story of how this mid-level dating app quickly boosted its organic downloads by 300% with smart ASO.
About this dating app: This app has been promoted for several months. We found that some keywords with low search volume and competition ranked very well with ASOWorld smart analytics tool. These seaching keywords almost ranks at the top 5 on the google play store, but the organic traffic the app gets is always very low.
we choose one of his competitors to make it easier for everyone to understand the information we want to share.
A dating app with the basic ASO optimization, have a certain customer base and with a certain amount of download, rating and reviews, the daily natural traffic is very low.
By re-analyzing and focusing on a few well-chosen keywords, the dating app organically improved to the #1 position for several valuable searching keywords. Using ASOWorld's intelligent tools and the experience of our ASO experts, we identify what these appropriate keywords are and carefully monitor their performance for continuous optimization.
1. Our user want to improve the organic acquisition with minimal spending. This means focusing on app store optimization solutions to acquire as many users as possible.
2. App security, stable ranking and keep the traffic continue to grow. This means that the search traffic is diversified, and after the main keyword ranking reaches the top on google play store, continuous promotion to maintain the stability of the ranking.
1. Competitive keyword research and assessing the potential of long-tail keywords during our research and organic traffic analysis, we considered several of the users’ top competitors. Based on the previous accumulation of this app, we conducted keyword research with the help of ASOWorld keyword analysis tools, selected several short-tail and long-tail keywords, and classified them into sub-niches.
Based on our findings, we selected areas with the highest potential (high volume and high opportunity) and prepared a comprehensive ASO review that included recommendations to increase impressions, app page views, and installs.
2. Targets that are not generating enough traffic Keyword analysis.
The main goal is to outperform your main competitors and increase market share in a niche that offers more opportunities.
We took the following actions to tackle this:
• increased the density by 3% of 20 keywords from 2 different sub-niches
• replaced the keywords that showed low relevancy and traffic with ones with more potential.
Long-tails with higher traffic scores and low competitors as well as very relevant.
• published the selling propositions and highlighted more important features on the visual assets of the apps page.
3. Continuously update and monitor ranking changes.
App store optimization is a long-term process that requires careful tracking of keyword indexing and continuous optimization. We monitor performance daily and prepare regular app store optimization updates accordingly. Update optimization metadata, and modify app name, subtitle, description. Distribute important keywords to these places, and together with the improvement of 4~5 points app ratings, and the growth of app reviews content containing keywords.
By focusing on keywords with higher traffic and relevance, and strengthening these keywords rankings on Google play store, we have significantly increased the organic traffic and downloads of our user's dating app.
1. Organic downloads increased 300%.
Typically you can see your app's organic user acquisition and growth trends from your Google Play Console reports. Over a 3-month period, our analysis and reassignment of keywords with our user's dating app showed a significant organic lift.
2. App visibility on Google Play store is significantly improved.
As a result of our efforts, we have seen continued improvement in our App Viewability Score. Overall, the app saw a 68% increase in visibility.
3. Top 1 to 3 rankings for popular target keywords with this dating app on Google play store, and this keywords' top ranking has been fixed for more than 3 months.
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