Your smartphone, in particular, is capable of a great deal of heavy lifting, the most useful of which is data storage. A device can act as a portable storage hub for photos, videos, emails, and even sensitive business documents.

So imagine how you'd feel if you suddenly lost everything on your phone's internal or external memory card. Anyone who has been through this ordeal will explain the depth of their anguish.

There are several reasons why Android devices can lose data. Numerous factors can jeopardize the security of your smartphone, including a system crash or a virus attack. Fortunately, what people need to understand is that this data isn't lost forever.

In fact, with the help of a good data recovery app, this ostensibly deleted data can be resurrected.

In today's post, we will present a case study of a file recovery app, available on two operating systems, including the App Store (iOS) and the Google Play Store (Android). They contacted ASO World because they were having issues with their app's review volume on both stores and the poor average rating to date.



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App story

The fact that the rating is low affects not only the reputation of the app but also the negative perception of our current or potential users. It also affects the growth of users who have not yet installed the app or who have installed the app but uninstalled it for a specific reason. 

Having a high app rating, along with the number of comments received and the last comment visible on the file, is one component of improving the conversion rate, and the cost of acquiring users. Therefore, it is important to develop a strategy and action plan to consistently maintain good grades and conversions in the most important mobile app stores (Apple App Store and Google Play Store).

The app‘s name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

After the first situation meeting with the client, the goals are as follows: 
● Receive a better average rating in the App Store and Google Play, with an average of 4*.
● Improve app visibility by keyword optimization

App Store Optimization solution

Users struggle to find what they're looking for in the crowded App Store, and app developers struggle to get their apps discovered. App Store Optimization (ASO) is thus critical for gaining new users.

Keyword optimization

The team has researched competitor keyword lists and created a new list for our customers. We obtained a list of competitors in this keyword raking by using Appranking and searching for "file recovery":



Then we choose one competitor to view its keyword list to compile our list. The team also considers each phrase's conversion potential: if the app ranks high for a term but only receives a small number of installs, that keyword is deemed insignificant.



Then we started the Guarantee keywords ranking service. Here is one of our customer's antivirus keywords. You can see the very strong stability of our ranking service.

Reviews & Rating optimization

"Your app ratings play a significant role in the App Store Optimization process. When browsing or searching for apps, your app name, icon, and user ratings are the first points of contact potential users have with your product. "  - ASO World personal manager, Jessica 

Our strategies of reviews & ratings optimization in this case study might give you some insights.

Let users know how to reach you

Allowing unhappy customers to contact you directly is the best way to avoid negative reviews. Whether they experienced an app crash, a minor bug, or believe your app is good but requires a new feature, you want them to tell you rather than the entire world.

Listen, reply quickly and fix problems

A great way to get positive feedback is to ask them to leave a review after you have solved their problem (not before!). A large portion of the positive feedback we receive for our apps stems from what began as a complaint. So, whether we receive congratulations or when we solve a problem, we like to include something like this in our emails: "If you like the app, please support us by leaving a review on the App Store."

And, while you're at it, include your app's website and social accounts in your email signature.

Ask for ratings within your app in a smart way

Some books or blog posts recommend using Appirater, a class that you can drop into any iPhone app to remind users to review your app on the App Store. Others argue that this is too aggressive, will change the user experience, or will result in negative feedback.

I believe Appirater can be a great tool if used correctly: don't ask for a review too soon, but rather at the right time and to users who appear to be enjoying your app. It could be after several levels in a game, a few app launches, or other specific actions. Allow them to opt-out of seeing that request again or to be reminded later.

That's why tools like the ones we discussed earlier can be extremely useful: they allow you to target who you're asking for a review and when you want it.

Don't use push notifications; they should be used for valuable data, not to beg for a good rating.


* Grow with our app growth solutions - choose a guaranteed app ranking service for TOP 5 app ranking acquirement, and maximize your app traffic. Or click the "Promote Now" above (to increase app installs service for app visibility).

* What Is the Keyword Guaranteed Ranking Service? What Is the Advantage of It?

App Store Optimization result

This file recovery app has an average rating of 4.3* on Google Play, an improvement of over 140% over the previous average rating. The app on the iOS App Store has an average rating of 4.4*, an improvement of over 80%.