Case Study: How A Dinosaur Game App Boost App Downloads by 250%?

Is there a tiny paleontologist running around your house, magnifying glass in hand? A fossil enthusiast who may not know how to spell pterodactyl but knows its wingspan and eating habits? 

Then download one of these fantastic dinosaur games and apps for kids to your digital device. Each focuses on Jurassic friends while teaching your children about everything from money and shapes to science and general comprehension. Even better, the dinosaur games are all fun enough that you won't want them to go extinct after a few rounds.

Something about dinosaurs piques one's interest. Toddlers love them, preteens lust after them, and teens and adults can't get enough of them! Dinosaur pajamas, dinosaur TV shows, and dinosaur toys are all available.

In today's post, we will present a case study of a dinosaur adventure game app, available on two operating systems, including the App Store (iOS) and the Google Play Store (Android). 



Click "Learn More" to drive your apps & games business with the ASO World app promotion service now.

Adventure game market overview

The total revenue of the adventure games segment is expected to reach USD 19,456 million in 2022. Total revenue is expected to grow at a CAGR of 9.93% (CAGR 2021-2025) and the market size is expected to reach USD 25,844 million by 2025.

In-app purchase (IAP) revenue in the adventure games segment is expected to reach $13.407 billion in 2022. Paid app revenue in the adventure games segment is expected to reach $211 million in 2022. The adventure games segment is expected to reach 14.208 billion downloads in 2022. The average revenue per download is currently estimated to be $1.40. Global comparisons show that the majority of revenue will come from China ($5,633 million in 2021).

App story

This dinosaur game app is an adventure in which you go treasure hunting and solving puzzles. Players enjoy this genre because it is simple and easy to understand.

Till now, our customer's dinosaur adventure game app is regarded as one of the most promising mobile gaming companies. They used ASO tools (you can create a free account on the ASOWorld platform and login to the dashboard to find the helpful ASO tools) to streamline their operations and increase organic user growth. 

The app‘s name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

Our client's goal was to increase the app's visibility in certain countries and increase installs. They want to bring the application to new markets. In this case, it was necessary to update localizations and increase the visibility and number of installs in the selected regions.

App Store Optimization solution

We started with a competitor analysis. We chose the key locales that needed optimization based on the number of installs and the income of competitors in the niche. We then created new text metadata using the most comprehensive semantic core. Using cross-locales, we were able to account for the majority of the important keywords.
● A thorough market analysis and competitor research are required. Compilation of a list of priority countries for metadata iteration.
● Preparing the semantic core for selected countries where new metadata will be released.
● Metadata preparation and publication
We've updated the metadata (title, subtitle, and keywords) and released 14 locales: English (United States, Australia, United Kingdom, and Canada), Spanish (Mexico, Spain, Catalan), French (France, Canada), German, Italian, Japanese, Russian, and Ukrainian.

Optimizing keyword research and app localization with ASO tools

Our customer used Appranking to make it easier to update all of their game store listings in multiple languages at the same time. In this way, it simply enabled mobile game developers to do keyword research. We understand the importance of search engine optimization. Our team is constantly improving the visibility of these mobile games and analyzing the keyword rankings for their games.

The team has researched competitor keyword lists and created a new list for our customers. We obtained a list of competitors in this keyword raking by using Appranking and searching for "dinosaur game":



This app can assess how well its keyword strategy is performing in comparison with competitors. This is critical for our customers for them to compete with other apps that target the same keywords and provide comparable services. If you have a problem finding the keywords of your app, just try Keyword Suggestion. By entering your app in this feature, you can add your competitors and get your keywords suggested by Big-data. Here is an example of Dino Hunter: 



They developed a strong keyword strategy without wasting time on the time-consuming tasks associated with keyword research. The keyword tracking and keyword ranking features of ASO World significantly aided the app's App Store Optimization process. Simply because AI-based technology reduced the amount of time required to perform manual keyword research.

Ratings and reviews optimization

Positive app reviews with useful content will leave a good impression on new visitors. With ASO World's high-quality app reviews and rating service, we drove the app's optimization efforts. This app's rating increased from 3.8 to 4.6 in two months.


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App Store Optimization result

Overall, ASO World aided the app's successful practice of frequent iterations by providing a quick and effective updating cycle. With only one game currently available on the mobile market, the young gaming company has already surpassed 40 million installs and increased its revenue by 350%. More apps could be released soon. 

As a result, ASO World's time-saving features will become even more important to their continued success as mobile game developers.