Case Study: How A Casino App Boost 320% Downloads Within 3 months?

Casino apps bring the online gambling experience to you on the go. You can play all of your favorite games, such as blackjack, slots, video poker, and even live dealer games, from your mobile phone or tablet by using online casino apps. 

Our lives are hectic, and you may not always have the time to sit down at your computer and play at an online casino. As a result, some of the best gambling sites offer casino apps for iOS and Android devices. They don't sacrifice quality for convenience; all of their games have been optimized to perform equally well on mobile! Even if you don't intend to gamble on the tram or at the bar, you can always relax with your phone while lying in bed, sitting on the porch, or at the kitchen table.

During the pandemic, social casino games generated nearly $1 billion in revenue. According to the 2021 report from Liftoff and GameRefinery, mobile gamers are spending more money than ever on social casino apps. They believe this is because of the COVID-19 pandemic.

During the peak of the pandemic, mobile gamers spent approximately $990 million on social casino apps, according to the report. This peak was measured from the third quarter of 2020 to the second quarter of 2021. Furthermore, the report claims that quarterly profits for social casino apps will exceed $260 million by Q2 2021.

In 2020, the global gross gaming revenue from social casino mobile gaming was $6.2 billion. According to the report, this figure could reach $7.5 billion by 2026.

App story

Our customer's app is a new and popular casino slot game to play. Users can play the best Las Vegas casino slot machines and enjoy the popular online Vegas slots casino. Users can play unique and holiday-themed games at any time, with HUGE prizes and BIG jackpots. Everything you desire in the casino is just a TAP away.

This casino game app has been launched in 2020. So it has already some basic ASO measures. But in our data reports, the organic traffic and app downloads look very poor. 

The app‘s name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

The stumbling block was selecting the right keywords. They were running keywords optimization with long-overdue keywords at a time when the market was hot for casino gaming. So they asked us, ASO World to optimize their keyword research to improve the app download.



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App Store Optimization solution

With the help of ASO World, we devised a strategy in which we continuously added new keywords to the app based on the organic side. Every week, we discovered new keywords for which our app had organically ranked, including in Apple Search Ads campaigns to boost performance.

To increase the keyword pool, we automated the keyword discovery and bidding process. Our AI-powered automation tool identified high-performing keywords and added them to our client's relevant campaigns.

Preparing research App Store keywords

When working on App Store Optimization Services, it is important to carefully study this report to help you choose the best App Store keywords in Google Play or Apple App Store. The data collected by ASO Tools will be used for comprehensive analysis in this keyword research report about "online casinos."

Research keyword “casino app” with Appranking

Well, after establishing the theoretical foundation of App Store optimization, let's do a case and use Appranking to study the specific data performance of this keyword in the Google Store and Apple App store. We then searched for "casino apps" to determine a list of competitors for our client's app. 



Then we start analyzing the keyword lists of our competitors, and we can determine the keyword lists for our client's app. 



For example, I gathered the top 5 long tail words associated with the keyword online casino.


The top five keywords mentioned above are only one of the cases chosen. You can choose keywords from any range based on your criteria. In general, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and the keyword data of the competing App should be analyzed based on the keywords.

Top 10 apps related to the App Store keywords