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Mar 23 2022
Earlier we shared one of our users' sucessful app growth story of which how a mid-level casual games has experienced. Within our effective ASO strategy, the user's bubble casual game has successfully earned the TOP 5 search ranking for 3 popular industry keywords on the app store during less than 2 months of promotion works, boosted the visibility of the game, and the overall traffic has increased by over 300%. And there has also been an astonishing increase in user acquisition.
Amazing harvest, right? Here we share in detail another successful experience in this case.
In this promotion case, in addition to choose our guaranteed keyword ranking service, and keyword installs, app reviews and rating optimization, our users have increased game popularity and traffic growth, and another goal is to invite our expert team together to optimize their user retention programs, to drive the growth of this game into a rapid growth channel.
The game name remains anonymous here to protect the privacy of our customers. To give you a better idea of the casual game's story we're sharing, we still show one of its competitors' game on the Google Play Store again.
For new users to understand the complete story, we once again briefly introduce this bubble casual game for you. Just like the game of our user's competitor we saw in the picture above, we can clearly recognize that this is a casual game of bubbles.
About this casual game, a bubble game:
The bubble shooter game be launched in August 2021, available for Android and iOS. Match and pop colorful bubbles in over 2000 captivating levels, and participate in special events for awesome rewards.
The casual game joins the swarming bubble shooting adventure of Angry Birds, full of endless challenges. Players can pick up slingshots, shoot bubbles, drop piglets, rescue cute cubs, and enjoy pleasure. Players can earn special rewards by completing daily challenges, and can also send gifts to friends by sharing.
Click "Learn More" to drive your apps & games business with ASO World app promotion service now.
Our user want make its casual game growth with these goals in this case as we mentioned earlier:
To reach the top 5 when its main potential players searching the industry keywords on the App Store;
Boost its visibility and organic traffic;
Optimize its app stickness and user acquirement system.
In the previous case study, we shared the smart strategies in detail about which how to use ASO to improve keyword rankings and increase app visibility. For details, please refer to: How A Mid-level Casual Game Increased Its Rank To Top and Visibility on App Store Within ASO?
Here, we will focus on the final goal, to optimize the app stickness and user acquirement system.
Interactive & Reward features;
Challenge & Flow;
The social features has also been valued by many leading video platforms recently. We can frequently see platforms such as YouTube adding message and sharing features to improve user experience. To ensure players to share gifts with friends will be helpful for the games or apps user acquirement as viral marketing.
Similarly, allowing players to experience challenges during the game can satisfy most people's competitive spirit and sense of superiority. The feature together with "Flow" and "Interactive & Reward features" are conducive to the growth of app stickiness. Our users' games already have these features, and what we do is to make these features more systematic and in-depth planning and consciously promote user habits. At the same time, we introduced another feature, motivation system.
The player motivation is really important, this will be what will trigger the player to engage and keep being engaged for long term into your game. The motivation is the action or the process of motivating someone by giving him the reason for doing and keep repeating some actions.
A good motivation system for a videogame is the one that will fill the player needs and drive them to engage themself to continue playing the game.
This is often defined as your core gameplay loop or the OCR of your game.
Objective: Give a clear and identified goal to the player
Challenge: Create a fun and identifying goal to the player
Reward: Give rewards to reinforce and reengage the player
We introduced the motivation system in this case for our user, which focus on the short term, medium term and long term motivation. The short term motivation is what motivates the player to complete the current challenge, which a OCR loop should be quick between 0 to 60 seconds. The OCR be repetitive for the player and be integrated into the core gameplay loop.
The midterm motivation loop must be clear and understandable by the player during the FTUE. If you don’t succeed to give to the player a strong understanding and amazing experience of what will make them continue playing the game, there’s a big chance that you will lose that player forever.
The long term retention is what motivates the player to finish and complete the game. What will make the player stay in the game for 30, 60 days? What will make them complete the game? If you don’t have those features for free to play game, you succeed to retain your super fan and you will skip great user conversion opportunity.
If early you succeed give a clear long-term goal to your player and the road to achieving it is a fun and engaging core loop. You have way more chance to have a long-term engagement in your game.
To fuel growth, we also use Flows to understand how players are navigating the game. With targeted campaigns based on user behavior, location, and lifecycle stage, we together engage players on the most effective channels to drive greater conversions and retention. With nearly 2 monthes promotion works, we retain 5x more users for the bubble casual game.
Mobile Growth, Creative Optimization & Creative strategy, User Retention, App Growth Case Study,
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