Holidays and Seasonal ASO are a super-powerful combo. Social events provide attention, new keywords, and more traffic. Useful life hacks for promotion strategy.
Did you know that the holidays and Seasonal ASO are a super-powerful combo? Social events provide attention, new keywords, and bring you more traffic. App owners can learn many useful life hacks for their promotion strategy. But the real celebration of life may take place in mobile games.
As soon as summer ends, the hype for Halloween exponentially grows. Spooky decorations don’t just adorn brick and mortar stores, but the spirit of Halloween becomes ever-present within the digital app stores as well.
Data from FoxData (a big data intelligence platform) reveals a notable trend in the U.S. Apple Store. Starting in mid-September, there has been a significant surge in the search volume for the keyword "Halloween," as well as in the number of app installations driven by this keyword.
This trend indicates a growing consumer interest and engagement with Halloween-themed content and apps as the holiday draws near. The spike in search activity suggests that users are actively seeking apps related to Halloween, whether for entertainment, shopping, or event planning, highlighting the seasonal impact on app store dynamics.
It's October now, and developers should begin updating their apps and ASO if they want to focus on Halloween seasonality. This will allow them enough time to begin indexing for the Halloween keywords they want as interest in those terms begins to grow.
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After an app declares its keywords, it takes time to index for them. App developers shouldn’t wait until the last minute to try focusing on Halloween terms. In order to get ahead of the competition, the best time to start is now.
Once Halloween is over, it’s time to begin focusing on the next event. For some apps that will mean Thanksgiving or Black Friday, for others it may mean the holiday season. Whatever the season or cause for celebration, it’s important to update your app and its App Store Optimization to capitalize on the seasonality.
Before we start, let’s go over the basics just in case. What is Seasonal ASO? To better understand this term, let’s refer to the concepts of seasonal and situational marketing:
The main difference between the two concepts is that seasonal marketing stands for recurring events and you can plan it, while situational marketing can be compared to a challenge when unpredictable events occur and the task of the marketer is to catch the moment to benefit it if it’s something positive or reduces negative impact otherwise.
👉 Here is a more detailed explanation of App Store Seasonality.
Most of the year, your ASO strategy is similar — optimizing and testing different ideas and concepts based on data. You should find what works for your app and iterate on it. However, there are a few occasions for which you should break out special screenshots, descriptions or app icons: Holidays. Holidays are the perfect opportunity to add in a bit of festive flair to your app’s listing.
For those who’ve missed the pumpkins and ghouls haunting grocery stores since the beginning of September, Halloween is right around the corner. Here are a few ways you can use your app to capitalize on spooky season:
If it’s appropriate, add some Halloween-themed elements to your screenshots. For instance, the game Subway Surfers has incorporated an eerie haunted house atmosphere and characters wearing pumpkin headgear.
Source: Apple Store
If your app has new Halloween-specific elements for the season, then this is a great time to highlight those in your screenshots. You can even consider creating a themed preview video that showcases these spooky features, enhancing the festive appeal and drawing in users interested in Halloween-themed content.
👉 Here's a more detailed guide for ASO beginners on how to optimize iOS app screenshots for the Apple App Store.
Don't let the spooky holiday spirit stop at your screenshots. There are countless ways to infuse your app with thrilling Halloween vibes. Consider updating your app icon with a more orange, purple, or darker theme. Add elements like bats, zombies, or jack-o'-lanterns.
Remember, horror comes in many styles, so tailor your icon's design to fit the nature of your app. If your audience is particularly fond of a chilling atmosphere, a Halloween icon that's too cute might cause you to miss connecting with potential users.
Consider updating your app to have seasonally appropriate challenges or limited edition prizes. Take the Madden NFL app. Their most recent update announced season 2 of the “Field of Fear” challenge that they offered last year. Even the Barbie Dreamhouse Adventure game has thrown in some Halloween fun. It’s also important to note that most of these updates have happened in the past week or so, so it’s not too late to brew up your very own petrifying prize!
Source: Apple Store
Horror Highlight: If your app is based around a horror/scary movie theme, it’s your time to shine! Night Terrors, from the creators of Paranormal Activity is an AR horror game that provides a unique terror experience. The app is not explicitly centered around Halloween, but this time of year is a fantastic opportunity for them. They could really stand to gain by capitalizing on people’s newfound fixation on all things creepy and undead.
As the Halloween season draws near, it's crucial for app developers to update their apps and focus on App Store Optimization (ASO) to leverage this festive period. By optimizing for seasonal keywords, you can significantly increase your app's traffic and organic downloads.
Consider partnering with Keyword Strategy Marketing Solutions to enhance your seasonal keyword strategy. Don’t miss out on the opportunity to connect with potential users; start your updates now and watch your app thrive during the holiday season.
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