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May 24 2022
The app's metadata describes the app's entire set of information on the mobile store, including elements such as app titles, subtitles, icons, screenshots and more. Whether it's text metadata or visual metadata, it's the first information the user sees when they enter your app page, and there's no doubt that the optimization of metadata is crucial for ASO. Only by catching the eye on the visual effect and effectively conveying the information can users continue to understand your app and then download your app.
Deciding exactly how to optimize visual metadata in your App Store listing is definitely a complex process. Hopefully, with our tips and guides, your ASO goals seem easier to achieve! To generate the most effective screenshots, icons, videos, and featured graphics, it's critical to determine the core value of your app.
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We can think of visual metadata as a set of information related to a mobile app composed of images. All visual metadata is visible on the app market. Visual metadata is a sort of window on an app as it helps users to understand at a first glance what the app is about and what main features it offers.
In Apple Store or Google Play, visual metadata includes: app icons, video previews, featured graphics, and screenshots. Obviously, after the user clicks into your app interface, the visual effects and information conveyed by your visual metadata will directly affect the user's judgment of your app. Excellent visual metadata will bring you more downloads, increase the conversion rate of your app, thereby improving your app's ranking and achieving app growth.
Optimization of visual metadata is equally important not only including the design of icons, videos, screenshots, but also the effective information conveyed in them, and then we will introduce you in detail to the three basic steps that need to be followed to optimize the visual metadata of your application:
App market research
Show what you get
"3C rules"
This step is very important for you to understand your app, especially if you are a novice to ASO. The research consists of three aspects:
Market research - What's the trend of the archetype: Is it growing fast or slightly declining? What do users look for and expect when downloading apps like this?
Competitor research - Get inspired by your competitor's visual metadata, and analyze what he does well and what he does badly, and use other people's lessons to improve your visual metadata optimization.
Your own app - What is the relevance of your own app to the market, designed to meet the needs of users, what you have done in terms of visual optimization, what works and what doesn't work?
When conducting research, you may need some ASO tools and the help of some ASO experts, ASOworld can help you, whether it is the selection of keywords, or real-time monitoring, competitor analysis, we can provide comprehensive ASO help for your app. Please feel free to consult our expert team.
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Have you ever downloaded an app that thinks it's something you're looking for and opens it to find something completely different? At this point you must be angry, uninstall the app immediately, and give the app a bad rating and review. So, this is something we should avoid when we do visual metadata optimization. Keep the content of the app and the visual metadata rendered consistent.
Create a meaningful app icon. Icons are considered the most important visual metadata, which is understandable in terms of user transformations, as it is the first element that catches the eye when scrolling through the infinite search results. "Meaningful" means that it should already give you an idea of what your app is capable of.
Let's give some practical examples: if your app is a photo editor, you might want to design an icon with a camera, and if your app is a pedometer, you might want to show a person walking. Let users know what your app is at first sight! If you want your app to be able to create a brand, icons are always a brand symbol.
Demonstrate the user interface. Think about whether you will first understand the full picture and function of the product when you buy the product. This is also why you have to show your app's UI in video previews and screenshots. With more intuitive visuals, customers will be attracted to the specific content of your app and will download it immediately if their needs for the app are met.
Backup design with relevant copies. Users now trust simplicity and transparency than "the best app in the world." That said, you need to be straightforward with your potential users on what your app can do for them. With some simple but informative sentences, no one likes to read sentences of more than three lines. For example, "powerful image editor".
After completing the above two steps, you need to finally evaluate your app as a whole to see if it complies with the 3C rules: Catchy, Consistent and Compliant.
Catchy: Your visual metadata looks fresh. The replica is of the right length and describes the main features of the app. The images and colors used are bright and of high quality.
Consistency: Your visual metadata is consistent with the scope of your app. It depicts the app in a transparent and simple way. It also coincides with the app's brand colors and patterns.
Compliance: Your visual metadata respects the guidelines of your store, no matter what your store is.
Of course, good visual metadata optimization is a good start for your app optimization, but not enough, if you try to combine it with off-metadata optimization(increase app downloads, get more positive app reviews and more 4~5 app ratings), you will find amazing changes in your app growth.
Let's recap together? Is it still bothering you or is it easy for you? Of course, you can also directly choose our ASO service, let a professional team to help you complete this series of optimization services, and gain more time to harvest the organic traffic of the app store.
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