ASO Case Study: How To Promote Your Shopping App At The Peak Download Period Of The Year?

Nowadays, mobile devices account for more than half of all online purchases. Users prefer quick, easy-to-use shopping experiences on mobile web or in-app. When it comes to driving installs at the end of the year, shopping apps are the second most popular app category. If you're an app marketer who sees a lot of seasonality around the holidays, at the very least, you should have your promotional strategy. 

Shopping apps perform best at the end of the year, as expected. We can pinpoint two specific download spikes for these apps:

• The first surge in downloads occurs between the middle and end of November. As Black Friday approaches, people tend to download an increasing number of shopping apps. The trend will continue with Cyber Monday before fading gradually in December.
• The second (smaller) wave corresponds to the Christmas season and the winter holidays. It usually starts around the middle of December and lasts until the middle of January, with a strong peak in downloads on December 26th.

The first download spike has already passed, but you can still seize the last opportunity of January. Please keep reading to learn how we promote our customer's shopping apps and better equip your app during the holiday season.



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App Story

Our customer's app is a simple start-up shopping app. Members can simply tap on the post to shop for the exact, or similar, items shown in the photos. Whatever you're looking for, from sweaters to beauty serums to strollers, is literally at the tip of your fingers.

The app's name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

This shopping app approached ASO World intending to begin its app marketing strategy. They were looking for a competitive edge in ASO that would drive visibility and conversion while also fostering long-term, scalable growth. The mission was to facilitate this growth and provide our customers with the ASO tools and knowledge necessary to ensure long-term success following the engagement.

App Store Optimization solution

The main issues are how to improve conversion and maximize output through optimization under the condition of limited traffic. As per our ASO experts' decision, we finally had a complete ASO optimization plan.

Creative optimization and seasonal ASO

A user's decision to download an app is heavily influenced by visual components. When a user searches for an app using a broad keyword, he is more likely to take a specific action guided by graphic elements. The main influencers of the conversion from showing/viewing an app to installing it are icons, videos, and screenshots.

By using our ASO service, we optimized icon, screenshots, and app descriptions for this shopping app for the coming Christmas and New Year. For example, we added keywords like "New Year New Me", and "New Year Resolution" in the app description to increase the app's visibility.

Related reading:
Seasonal App Marketing Strategy: How Can App Seasonality Be Used to Increase User Acquisition?
Prepare Your App For Christmas: 6 Mobile App Marketing Tips For Holiday Season

User experience optimization by using ratings and reviews

The ASO also includes work with ratings and feedback. User feedback is an invaluable source of app information. The reviews you receive contain the most useful tips, feature requests, and bug reports.

Usability and stability issues frequently lower an app's ranking and generate a lot of negative feedback, which must also be addressed to maintain conversion and good ranking.

Early feedback on the new version allows you to identify and fix bugs before they lead to reduced subscriptions and mass app removal. To assess the effectiveness of each update, consider the number of positive and negative ratings and reviews. We first increase the number of app ratings & reviews, then our team studies all feedback and responds to users promptly, especially in the first few days after an update, to assist them in adapting to the new version.

When we respond to positive comments, we request that the app be recommended; when responding to negative comments, we request that the rating be corrected if the user's problem has been resolved.


* Grow with our app growth solutions - choose a guaranteed app ranking service for the TOP 5 app ranking acquirement, and maximize your app traffic. Or click the "Promote Now" above (to increase app installs service for app visibility).

* What Is the Keyword Guaranteed Ranking Service? What Is the Advantage of It?

How do we guarantee app keywords ranking?

We conduct research on the shopping app's industry competition, analyze the given keywords and targeted regions, as well as the optimized data of our customer's app, and then begin the optimization process.

Then we gradually increase the number of app installs until this shopping app reaches the top of the charts. After achieving the desired ranking, we keep installing until the top chart ranking remains for the agreed-upon number of days/months.

Try our Guaranteed Keyword Ranking Service now.

App Store Optimization Result

This shopping app received a 45% increase in visibility and a 20% increase in installs via search as a result of the engagement. In addition, the CVR of local store listings increased by 10%, and there were 40% more installs via search in key non-English markets.