Did you know? The market for children's app development is rapidly expanding.
Today, 53% of children aged 3 to 4 use mobile phones to play games or watch videos. Phones are used for multiple purposes by 79% of children aged 5 to 7 and 99% of children aged 12 to 15.
It may come as no surprise to many that today's children are mostly occupied with their phones. With children becoming more addicted to smartphones, app development companies stand to gain financially. Consider the revenue from children's mobile games!
The following is the revenue data for 2022 leading mobile games for kids in Hong Kong.
Related reading:"Never Waste Good Crisis" - All You Need To Know About The Mobile Game Market In 2023With the arrival of 2023, did you prepare your kid's game app marketing for the holiday season? Are you ready for the new year mobile competition? Here we have an example of kids' game app growth. This case study might help you to get some inspiration for your app growth. Let's start!
App story
Have you ever wanted to teach your toddler, kindergarten, or preschooler number recognition, logic, shape identification, counting, or the alphabet? Kids learn better when there's play involved, and the free games for kids are the perfect place to start. Our client's kids' game app includes pre-K activities, mini-educational games for toddlers, brain games for children, and much more.
The app's name remains anonymous here to protect the privacy of our customers. To give you a better idea of the app's story we're sharing, we show one of its competitors on the
Google Play Store.
App Store Optimization Challenge
Our client's goal was to increase the app's visibility during the holiday season and increase installs during the Christmas and New Year vacations. So we had these solutions:
● A thorough market analysis and competitor research are required: We use the
Appranking to see where our competitors stand. You can see screenshots, descriptions, app ratings, and the most recent updates if you open a competitor.
● Preparing the semantic core and Metadata for the holiday season.
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App Store Optimization Solution
We were able to create a high-quality semantic core and increase the number of indexed general and branded search terms that were not previously in the metadata by using our
ASO tools.
Metadata optimization for the holiday season
We updated metadata for the following 12 localizations: English (United States), Spanish (Mexico), English (Canada), French (Canada), Portuguese (Portugal, Brazil), French, German, Spanish (Spain), Catalan, Russian, and Chinese(traditional).
For the part of CPP, we optimized the icon, screenshots, and app description for the coming holiday season to create a more Christmas atmosphere. For example, bring a Santa hat in the icon by our
ASO service.
Now that you know what season or event you're marketing for and who you're marketing to, it's time to put your ideas into action. Seasonal marketing can be accomplished using the app's creative assets, such as icons, screenshots, and feature graphics.
Related reading:Prepare Your App For Christmas: 6 Mobile App Marketing Tips For Holiday SeasonSeasonal ASO Guide: Prepare For Your Chrismas Marketing Strategy
Market analysis and competitor research
The short-tail words of kids' games are almost the same. Once the root of the core keyword is determined, you need to expand more long-tail words. For example, from Appranking, we gathered the top apps related to the keyword for kids' games, as shown below.
Then we go through Keywords Research in the section of ASO, we can search for "kids game" and see similar keywords in App Store so that we can expand more long-tail words. Also in this part, we can see the Top App that is ranking for this keyword. After determining the keywords list, we start
Keyword Install for this kid's app.
App Ratings & Reviews optimization
Kid game reviews can be written by two types of users: children and their parents. We consider the characteristics of each of these groups in our line of work. We try to respond to children in their language so that they understand us. Children, for example, frequently complain that a game is paid for. We explain that development is an expensive process that must be repaid.
Furthermore, children aged 8 and up provide a lot of negative feedback. You can handle this well if you take the right approach. If we help them with our response, their rage will turn to joy, and their rating will rise.
Convince your new users that your app is the best with 5-star ratings & reviews.
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App Store Optimization Result
Because of updated metadata, we increased the number of impressions by 240%. The greatest increase was in the United States, where impressions increased by 180% and install increased by 120%.
With the arrival of the new year, kids are on vacation and playing on their mobile devices. So now it's the best time to promote your kid's game app and increase installs. Let's start now!
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Mobile Growth,
App Store Optimization,
Keyword Research,
User Acquisition,
App Growth Case Study,
