ASO Case Study: How To Promote Your Health & Fitness App in New Year Resolutions

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App Story

Our client's app is a fitness app designed for people who want to start a new active lifestyle, develop healthy habits, lose weight, get fit, tone up, and feel great. It was created for people who care about their health and want to lose weight and get in shape but don't have enough time to go to the gym. It's also for people who want to change their lives and prioritize their health.

The app's name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store. 

App Store Optimization solution

Promoting your health and fitness app is just as important as creating a product that motivates users to exercise while also providing them with measurable and accurate results. However, the process requires determination, effort, and the proper ASO strategy.

This significant increase in app downloads produced excellent results, but it also presented some significant challenges for the apps. And the market is now much more competitive.

⚡ Learn more about health & fitness app marketing solution


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* What Is the Keyword Guaranteed Ranking Service? What Is the Advantage of It?

Take advantage of the January surge

While paid UA may be more expensive during this period as apps compete to see who can retain the most users, make sure you have a strong store presence so new users can discover you. Focused messages with eye-catching creativity that target specific personas are essential for making an impression and ensuring that your ad investment pays off.



ASO World also added keywords related to these two festivals into the app title, subtitle and description. We had limited ability to use keywords in the visible part of the metadata, namely the title and subtitle. But by using our ASO service, we optimized app icons and screenshots for both Christmas and New Year. 

Determine the app's traffic high points

We analyzed app data regularly and took advantage of seasonality trends in the app. Based on external conditions and typical lifestyles, the most traffic for health & fitness apps is likely to be seen at the start of the year.

Learn about seasonality and how to prepare your app for the holidays.

Improve the app store's visibility

We made a solid ASO strategy for our customers, analyzed and optimized the keywords on a regular basis. If you have no idea how to do keyword research, Appranking might help.

For example, we searched "health & fitness" at Keywords Research in the section of ASO, we can directly see which apps are ranking for this keyword, also in the lower right corner, we have the Apple Auto Fill section to see more related short/long-tail keywords. 

At last, if you think this article is helpful to you, please share it with your friends. ASO World is always here to help you find the key to your success. Thank you for reading.