ASO Case Study: How To Promote & Monetize Your Play-to-earn Crypto Games?

Players in NFT-powered play-to-earn (P2E) games known as "Crypto Games" can now own their in-game assets. Despite the fact that they perform nearly identically to their traditional counterparts. Because in-game items are NFTs and in-game currency is fully usable, crypto opens up a world of possibilities for the player. Skins, weapons, characters, in-game currency, and even virtual land on the Metaverse can be traded or sold for profit just like any other NFT. And, like any other NFT, some of these in-game assets can fetch exorbitant prices on the secondary market.

The Global Play-to-Earn NFT Games Market was valued at USD 788.05 Million in 2021 and is expected to reach USD 2890.29 Million by 2028, growing at a CAGR of 20.41% during the forecast period.

The metaverse trend

Metaverses are a key trend in modern game development. We can debate which game app was the first for a long time, but denying the importance of Minecraft is pointless. During the pandemic, people began to use Minecraft as a meeting space even in educational institutions, revealing the true significance of games in modern culture.

The concept of multiple user worlds successfully overlaps with NFT item exchange. Furthermore, metaverses have more opportunities to customize the game space through the use of unique items. NFT can be the user's music, a plot of land, or the character's appearance. It's also simple to integrate your marketplaces into metaverses. It's an important point of growth and interaction with the audience for developers.

Many companies are attempting to upgrade their popular titles to metaverses by using NFT sparingly. Allow users to use their skins to create NPCs, for example. For developers, it appears to be one of the components of pre-order support, but the core community has yet to embrace such innovations.

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Many companies are attempting to upgrade their popular titles to metaverses by using NFT sparingly. Allow users to use their skins to create NPCs, for example.



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How to Promote Earn-to-Play Games

Mobile play-to-earn games are not as popular as desktop games, but they are gaining traction. This is largely due to more mobile device availability and shorter gaming sessions.

The Text optimization

The semantic core distinguishes crypto game promotion from other game promotion on the App Store and Google Play. It is worthwhile to pay attention to keywords such as blockchain, wallets, platforms, and so on. To collect relevant keywords, you must be familiar with a variety of terms and technologies. The Appranking's Keyword Distribution section can assist you in gathering useful queries and identifying semantic gaps to attract new users.

As with regular mobile game promotion, you should always keep an eye on what your competitors are doing and how well they rank for specific positions. Keyword optimization is a never-ending process, just like ASO. You need to take inspiration from different competitor keyword lists and current events to update your keyword list. 

The graphic optimization

Pay particular attention to the graphic ASO. The NFT market is rife with con artists who create one-day projects out of ready-made assets and then vanish. As a result, the unique graphic style of the icons and screenshots increases user loyalty.

A video preview of the gameplay mechanics would be beneficial for graphic ASO. Cryptocurrency and NFT are largely unknown to the general public. The video preview can assist in explaining why a mobile game can be both entertaining and profitable.

The video format is useful for showing users how cryptocurrency is added to an account and how it can be easily withdrawn. You can explain how to convert collectibles into NFTs, which is a critical mechanic for many projects.

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Release sneak peeks

Sneak peeks of upcoming releases should be included in your social media content to pique your audience's interest and build anticipation. Viral content and cross-promotions via creative and engaging content that users find interesting will encourage them to participate in conversations or share your posts. You can also entice your audience to join your communities by providing VIP sneak peeks and early access to NFTs before the game's official launch or launch.

In-game advertising

In-game advertising provides ad space within mobile games as a method of monetization. Advertisers can communicate with players through in-game ads, which are highly interactive and engaging. These advertisements may be integrated directly into the game by rewarding players for viewing video ads, or they may appear at the bottom of the game in the same way that traditional banner ads do. The most effective in-game advertising strategy combines a positive user experience with a rewards system. Offering high-value prizes to your players may hold their attention for extended periods of time, encouraging them to return and play your game.

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Conclusion

Play-to-earn projects will become more prevalent as this market operates on different principles than direct sales of NFT tokens. Because PC development is less expensive, there are more projects for them. The issue is that the community has a negative reaction to NFT gamification in AAA projects, so play-to-earn games are still looking for a place in the industry.

As previously stated, the best way to earn cryptocurrencies or obtain NFT tokens is to launch a project. Because mobile play-to-earn games are just entering the mainstream, developers and players looking to make more money should keep an eye on them.

The promotion mechanics of such projects in the mobile industry are nearly identical, but the emphasis is shifted to a more unique visual style and a specific set of keywords related to wallets and cryptocurrencies. As he estimates how difficult it will be to sell any item, the user expects every element of the play-to-earn project to be digital art.

The general marketing of projects, which is based on community support and popular blockchain systems, is changing. For the rest, pay-to-earn games follow the same ASO guidelines as regular mobile games that can be downloaded on iPhone or Android.