The best role-playing games (RPGs) have always been a popular gaming genre among gamers. RPGs are typically games in which the player must make decisions, create a narrative, and complete character-building challenges to progress through the game. 

In 2022, total revenue in the Role Playing Games segment is expected to reach US$76.90 billion. It is expected to grow at a 10.22% annual rate (CAGR 2022-2026), resulting in a market volume of US$113.50 billion by 2026.

In-app purchase (IAP) revenue from Role Playing Games is expected to reach US$40.69 billion in 2022. Paid app revenue is expected to reach $0.13 billion in 2022, while advertising revenue is expected to reach $36.08 billion. In 2022, the number of downloads in the Role Playing Games segment is expected to reach 8,754.5m.

App story

Our customer's role-playing game app is an offline free-to-play stickman shadow fighting game that combines action, role-playing game (RPG), and player versus player gameplay (PvP).

The app's name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

This role-playing game app aimed to increase the game's visibility and organic traffic by at least 20%. As a result, the client chose the ASO World to accomplish that goal. 

The app successfully made it into the TOP-10 in groups of relevant and high-volume search keywords using ASO World and Appranking's platform and increased its visibility score across the board by as much as 49% as a result of AppAds working together to optimize the text metadata of their App Store page.



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App Store Optimization solution

To solve this case, we first had to examine the various elements that make up the app's store presence. They are its marketing, target market, benchmarks, internal game metrics, and—possibly most significantly—the competition it faces. We also carried out a thorough audit, the outcome of which was a well-considered action plan.

Keyword research

Appranking was used by our customers to make it easier to update all of their game store listings in multiple languages at the same time. It simply enabled mobile game developers to conduct keyword research in this manner. We recognize the significance of search engine optimization. Our team is constantly working to increase the visibility of these mobile games and analyze their keyword rankings.

The team has researched competitor keyword lists and created a new list for our customers. We obtained a list of competitors in this keyword ranking by using Appranking.



You can see all the suggested keywords by this tool, they were automatically generated by analyzing your competitors. 

By analyzing competitor traffic and ROAS, it was discovered that the majority of traffic for this category originates in the United States, where the majority of competitors acquire users. As a result, we decided to concentrate our efforts on paid and organic promotion in the United States.



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Text Metadata Optimization

When it comes to pushing a game up the charts, the text metadata of its App Store page is critical. As a result, we decided to take a closer look at it to see if there were any improvements we could make to set the app apart from its competitors.

After conducting research in that area, we discovered that the keywords used were either oversaturated or had low traffic volume, causing the game to fall behind in terms of organic installs. To address the issue, we replaced them with less competitive, higher-frequency search terms.

App Store Optimization result

When the app's visual assets and metadata were optimized, the number of active users and, as a result, paying users increased by 1 time over the pre-optimization data. The optimized screenshots appealed to a wider audience, which increased internal metrics such as retention rate and average revenue per paying user (ARPPU).