ASO Case Study: How Did A Running App Boost Its App Download By 200% With A New ASO Strategy?

There has been fierce competition between brick-and-mortar gyms and in-app fitness. The fitness industry has been transformed by information technology. According to a World Economic Forum article published in September 2020, downloads of fitness and health apps increased globally by 46.0% due to the growing trend of online fitness training, which is driving the market globally. Growing awareness of fitness and mental well-being is also propelling the market.




Furthermore, the COVID-19 pandemic has raised public awareness about health and hygiene. According to a World Economic Forum article published in September 2020, the number of Daily Active Users (DAUs) of fitness apps increased by 24.0% in the second quarter of 2020 compared to the first quarter. Furthermore, the growing network of fitness studios and gyms available through online platforms is assisting in the adoption of these apps.

The growing popularity of fitness apps is also attracting an increasing number of businesses to enter the industry and earn a good living. According to our 2023 forecast of the mobile market, fitness apps will become a new trend this year. 

In this blog, we will show you how did a running app boost its app download by 200% with a new ASO strategy. 



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App story

We've been working on this case study for months, and we're delighted that we've finally been able to publish it. It's a great example of how an app can solve a problem and connect people with similar interests around the world.

This running app is known for its flagship running and fitness app. The main goal of this international team is to enable everyone to live a more conscious, active, healthier, and longer life.

The app's name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

We summed up the issues that clients have, the first is the titles and screenshots. Users want to understand what the app does and what the potential benefits are. It's very important for companies to be very user-centric on first impressions and not just try to "brag" about how cool and innovative they are

It's easy to see what mistakes many app developers make with their app store marketing. Besides that, this app reuses keywords in the title and keyword fields. 

This running app offers dozens of products and content in as many as 15 languages. Addressing all target groups and keeping up with rapidly changing trends in the digital health and fitness space can sometimes be a challenge.



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App Store Optimization solution

ASO isn't something you do once and then forget about. It is an iterative process that results in an increase in downloads as an app becomes more discoverable in more markets over time.

App metadata optimization

The running app adds direct screenshots of the app, showing only the user interface (UI) image. This one isn't particularly recommended, when store users compare these screenshots to others, they might not see the full value of your app and miss your main unique selling point (USP). We also optimized their app title and description according to our ASO experts' advice

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App localization

ASO World has ASO experts from various countries who are proficient in their country (geographical area) and language. They are all using the ASO World platform and other ASO tools to help them decide which keywords and keyword combinations are most important.

We then commissioned them to find combinations between titles and keywords on iOS, and then add short and long descriptions on Android to help maximize the number of organic discoveries for the app.

The ASO team frequently employs the ASO Intelligence module. The Keyword Tracking page is a simple dashboard that provides a quick overview of how we perform on each app and country daily



Keyword Distribution and Keyword Suggestions are the two most commonly used research tools. It's also important to keep an eye on your competitors and new apps that appear in your category. You can get an idea with Appranking.

Taking advantage of New Year's Resolutions

One of our most common new year's resolutions, "Exercise More!" fueled the growth of Health and Fitness apps. They are also aware of the situation and are attempting to address it with creative and provocative advertisements.

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App Store Optimization result

We were able to increase the app's search impressions by 52% and boost the app downloads by 200% as a result of our actions.