The global virtual private network (VPN) market is expected to be worth $44.6 billion in 2022. Virtual private networks are intended to securely extend a network from a private location, such as a business or home, across a public network, as if the networks were directly connected. 

VPNs are popular among consumers for concealing their true location, whether to access geo-blocked services or to circumvent censorship or other restrictions. They are frequently set up in businesses to allow employees to access corporate intranets while traveling or working from home. 

In this case, we used ASO World to help our customer increase app downloads by 1800% in just 8 months and rank above the fold for over a thousand keywords.

App story

Our customer has a VPN (Virtual Private Network) app for Android devices that is both free and unlimited. This app hides the user's IP address, encrypts internet traffic, converts public Wi-Fi into a private network, and aids in the unblocking of websites and apps on Android phones, allowing users to access any restricted content safely and anonymously.

The app‘s name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App store optimization challenge

Our customer has worked with both large corporations and independent developers. When ASO World approached them to raise their awareness, the app had only a few downloads and plenty of room for expansion. The fact that the founder had no marketing budget made the task even more difficult. They needed to prove themselves and make their client happy, knowing that ASO is the most cost-effective way to acquire users in the long run.

This app had limited resources, making ever-changing mobile marketing and user acquisition even more difficult. They wanted to make their apps more discoverable through constant iterations and localization efforts. They knew that getting to higher positions would never be enough to achieve a good number of downloads.

However, without the right keyword toolset and accurate data, localizing their apps across multiple countries would be impossible.



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App store optimization solution

The first goal for the majority of new apps is to achieve app ranking on the App Store, which means the app may be found during the search process on app markets. So our first goal is to make this VPN app appears at the top of the first 250 results on the App Store.

So we started our unique ASO plan for our customers. The first step was running an app install + keywords install campaign to quickly achieve these keywords ranking to the TOP. 

After we determined our plan, the next was to find the right keywords and start our campaign. Here we used our big-data analysis intelligence tool Appranking. It includes keyword research & monitoring, enabling your ASO tasks to reach the best results. Maximize the global reach in App Store search results and enlarge app discoverability with keyword optimization tools.

When we search for "VPN" on Appranking, we can find that this keyword has a 10,245 search volume. So this category is quite popular. In the following list, we can easily find our customer's top competitors. 



Then we click one of these apps, for example, "VPN - Super Unlimited Proxy", to see the keywords list of this app. According to this list, we can determine some related popular keywords.



While the translators were successful in translating app ranking factors, they needed to add an ASO touch to those translated keywords. They used Appranking's Keyword Tracking, Keyword Suggestion, and Keyword Spy to determine which keywords to target in different countries.

Here we had Global Overview, on this page, we saw the keywords that this app put on the different markets of countries/regions. This feature can help us to do app localization in different countries.



They used our ASO tools to localize their apps during the launch of new apps. As we said, ASO isn't something you do once and then forget about. It is an iterative process that increases downloads as an app becomes more discoverable in more markets over time.



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App store optimization result

In just a few months, the app had a thriving install base of tens of thousands of users.

We assisted the founder with keyword and title optimization for the app to rank higher in relevant keyword searches, as well as app localization in 35 new markets. After only two months, they achieved Top 100 rankings in the VPN category in 8 of the new markets. This app increased downloads by 1500% in just 9 months and ranked above the fold on over a thousand keyword search results.

They were able to achieve the top three positions in popular keywords in languages such as French and Chinese(simplified) using effective ASO strategies supported by ASO World's comprehensive keyword tools. As a result, their downloads in France and China increased fourfold.