At the end of a mentally exhausting day, watching the much-lauded sensational film or that award-winning documentary can bring you to a whole new level of relaxation. Unfortunately for many, the sounds of the city never fade, and music can be heard from the streets.
Add to that the daily tantrums of noisy neighbors and the vroom-vroom of horn-blasting cars, and your much-anticipated movie becomes a tedious task. You may have found yourself wishing that the sound on your smartphone/tablet was a little louder at times. A volume booster app will allow you to crank up your device's speakers beyond the standard limits, and you can increase volume enough to drown out the background noise.
As one of our clients, the volume booster apps always have a huge demand for App store optimization to get noticed by users. So today we gonna share a case study of a volume booster app.
This is a simple and small app for increasing the volume of your speaker or headphones. It is useful for watching movies, listening to audiobooks, and listening to music.
The app‘s name remains anonymous here to protect the privacy of our customers. To give you a better idea of the app's story we're sharing, we show one of its competitors on the Google Play Store
App Store Optimization challenge
Just like others, those volume booster apps are easily developed and low-cost, which means there will be many competitors in app stores. So to get noticed by users and to get top-ranked become the main purpose. For these reasons, the first mission of ASO was keyword optimization and product page optimization.
At the same time, using volume booster tools possibly cause inevitable damage to the device. Imagine if your speakers and earphones get destroyed by an app, what will you do? Of course to give a bad review and 1-star rating to the app. Even though all the volume booster apps will mention this problem in the app description, it continues to happen sometime. At the same time, not all devices support these apps, but some users just think it's the problem of software.
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App Store Optimization solution
When this volume booster app found ASO World, they just start promoting their app. It has a 3.3 rating because of some bad reviews. With the help of our ASO experts, we finally made an ASO plan for our customers, including Ratings & reviews/product page/keywords optimization.
About 65% of downloads from App Store searching are a result of app store searches. This means that, If you're not using ASO to increase your app's search ranking, you're missing out on the largest discovery channel available for your app. To improve your search rankings, you need to know which keywords are relevant and used most often by your target users.
After keyword research
by our ASO expert, we added a lot of keywords including long-tail keywords to the list. Then we started the keyword install service
of the app. Here is one of our ranking achievements.
Some of you may question the stability of our service we do many efforts after the keyword has been ranked at the top. Here is an example:
Icons are an intriguing way of reengaging users who haven't yet deleted the app but aren't logging in - simply changing your icon can entice them to return, while designing an appealing icon for new users will entice them to sign up. Seasonality is important because it shows users that the app is current, cared for and maintained.
Ratings & reviews optimization
Positive app reviews with useful content will make a favorable impression on new visitors. A rating of 4-5 will also improve, which is beneficial for user acquisition. With ASO World's high-quality app reviews and rating service
, we drove the app's optimization efforts. This app's rating increased from 3.3 to 4.5 in two months, resulting in a 150% increase in app downloads.
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App store optimization result
After our app store optimization process, the app has increased by more than 150% in app downloads in a single month, app's rating increased from 3.3 to 4.5 in two months.