In this blog, we will show you how we help a sports news app gain at least 10,000 app downloads within 3 months of its launch using ASO techniques.
The FIFA World Cup kicks off on November 20, one of the best days for sports news app installs globally this month. Sports news apps have seen a huge increase in session length. The global average session length for sports news apps in November 2021 is 23.99 minutes, jumping to 26.24 minutes in November 2022.
Over the past few years, mobile app usage has exploded during sporting events such as the FIFA World Cup and the Olympics, and the Super Bowl is no exception. Sports news apps are essential for sports fans and gamblers to stay up to date on the latest scores and news.
Sports news app usage increased in tandem with that of betting apps. Installs for sports news apps increased by 19% year on year, while sessions increased by an astounding 88% year on year. Super Bowl fans also spent more time on the day using sports news apps, with an average session length of 10.4 minutes, up 1.64 minutes from last year.
The sports segment is expected to reach 2.29 billion downloads by 2023.
In this blog, we will show you how we help a sports news app gain at least 10,000 app downloads within 3 months of its launch using ASO techniques.
After implementing the ASO techniques mentioned above, our app gained 10,000 downloads within three months of its launch. Here are some additional results we achieved:
Our startup team recently launched a sports news app that provides users with up-to-date sports news, scores, highlights, and expert analysis. The app is available for both iOS and Android devices.
Sports news apps face several unique challenges when it comes to App Store Optimization (ASO). Here are some of the key challenges that sports news apps may face:
1. Gathering and presenting accurate and timely information: Sports news applications require a constant flow of accurate and timely information to provide users with up-to-date news and insights. Gathering and presenting this information in real-time can be challenging, especially during live events or breaking news situations.
2. User engagement and retention: With so many sports news applications available, user engagement and retention can be challenging. To keep users engaged and coming back, sports news applications need to provide fresh and personalized content, offer unique features, and create a community around the app.
3. Integration with third-party platforms and APIs: Sports news applications may need to integrate with third-party platforms and APIs, such as social media platforms or data providers. Integrating with these platforms can be challenging due to different API protocols and data formats.
4. Monetization: Monetizing sports news applications can be challenging. Traditional monetization strategies such as in-app purchases or subscriptions may not work for all users. Developers need to find creative and effective ways to monetize the app without sacrificing the user experience.
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This significant increase in app downloads produced excellent results, but it also presented some significant challenges for the apps. And the market is now much more competitive.
Here are some specific strategies that can be used to increase downloads of a new sports news app through App Store Optimization (ASO):
A concise and descriptive app title can make a significant difference in the app store. Make sure the app title includes relevant keywords that users may search for while looking for a sports news app. Try to keep the title short and catchy. The app description should accurately and clearly convey what the app is about, its unique features and benefits, and why users should download it. Use bullet points to highlight essential features and benefits. Include relevant keywords throughout the description.
⚡Related reading: * Improve Your Application’s Keyword Coverage by Optimizing the Google Play Title & Descriptions
Positive ratings and reviews can significantly impact an app's visibility and downloads. Encourage users to rate and review the app by prompting them within the app or via email. Make sure to address any negative feedback promptly.
Customer reviews can have a significant impact on ASO, as they influence the app's rating and visibility in the app store. Fintech apps should encourage users to leave reviews and respond to them promptly, addressing any concerns or issues that users may have
Appranking interface can monitor app ratings and comments in real time.
User feedback can be used to identify areas where the app can be improved. This can help improve user engagement and retention by addressing user needs and preferences. Regularly monitoring your app's reviews and addressing negative reviews promptly can help turn dissatisfied users into loyal ones and improve your app's overall ratings and engagement.
Conduct thorough keyword research to identify relevant keywords and phrases that users may search for while looking for a sports news app. Use these keywords throughout the app listing, including the app title, description, and metadata.
We made a solid ASO strategy for our customers, analyzed and optimized the keywords on a regular basis. If you have no idea how to do Keyword Research , Appranking might help.
App store keywords are important for ASO. Pay attention to the metrics above when optimizing app store keyword ranking if your app is one of the finance Apps. Appranking will show you them all for free.
We searched for a ''sports'' to identify a list of competitors of our customer's app with Appranking.
Then we started to analyze the keywords lists of competitors, then we can determine the keywords list of our customer's app and start to rank the keywords. Here is the keywords list of ESPN:
Based on your criteria, you can select keywords from any range. In general, the keyword search volume should be between 2000 and 8000, and the competing App's keyword data should be analyzed based on the keywords.
It is worth studying this list of keywords carefully when working on App Store Optimization Services to help you choose the best App Store keywords in Google Play or Apple App Store. Do you now understand how to find the best keywords for your app?
Localizing the app for different regions can help increase downloads from users in different countries. Localize the app's metadata, including the app title, description, and keywords, to cater to local language and preferences.
⚡ Related reading: * The Complete Guide to App Localization
By focusing on ASO optimization, keyword research, localization, user ratings within the first 3 months of launch, the app had received over 10,000 downloads, surpassing the company's goal.
The app had a 4.5-star rating on the Google Play Store, with positive reviews highlighting the app's real-time updates, personalized alerts, and intuitive interface.
The app also ranked in the top 10 search results for relevant keywords in the app store in the top 5 countries, resulting in increased visibility and downloads.
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