At the time Apple introduced its App Store back in 2008, it ignited a spark from the revolution that has developed the digital economy panorama forever. Since that time, mobile applications have been progressively outpacing desktop programs and applications in conditions of user demand and income generated.

This demand rocketed even more following the introduction of wearable devices, on-demand services, and the net of Items( IoT). From ordering a cab to tracking your system parameters during a workout, or getting the preferred food without leaving home, and finding a soulmate with an individual swipe gesture.

These and hundreds of other activities abruptly became available on hand. Discovering a perfect app that fits into your everyday lifestyle is now the top struggle for hundreds of millions of individuals around the globe. At the same time, the most popular lifestyle apps keep surrounding the future of the overall economy, while producing billions of funds for the teams behind them.

Total income in the lifestyle portion is projected to attain Most of us $ 10.62bn in 2022. It is expected to show a yearly growth rate (CAGR 2022- 2026) of 7.82%, resulting in an expected market volume of US$ 14.35 bn by 2026. In-app purchase (IAP) income in the Lifestyle segment is expected to reach US$ 4.01 bn in 2022. Paid app income in the Lifestyle segment is projected to reach US$ 0.10 bn in 2022. 

Advertising income in the Lifestyle segment is projected to get to US$ 6.52 bn in 2022. The number of downloads in the Lifestyle portion is projected to reach 4, 911. 1 m downloads in 2022. With a whopping $ 4.36 billion in potential revenue generated by the end of 2022, China stays the absolute most profitable lifestyle application market. The USA, the UK, Germany, and Asia are followed.

App story

This lifestyle app of our customer is a great in-one bookmark director. Even if you work online, and look for new clothes, houses, and many others, it's not news that your old bookmark bar is no longer the best location to maintain all the ideas, creativity, and knowledge you stumble about.

This app is going to fix that, and they could do it so gracefully and in most ecosystems (It's designed for all hottest browsers away there, with accompanying mobile programs for Android& iOS, and Desktop programs for both Apple pc& Windows). They have just become you covered.

This app is an intuitive, clean, and streamlined tool to store all the things you must have at your fingertips. You can firm your whole bookmarks in Series for various contexts, by adding tags and filters for much faster access. It can also care for any duplicates and broken links.

The app‘s name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

Following the rebranding, our customer saw a decline in performance. To restore and improve their transformation rate, they decided to optimize their app with ASO World. Rebranding software is a risk. Such mindless changes usually lead to conversion flops. There are no unsolvable problems when it comes to optimizing an app. 




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App Store Optimization solution

The first step we took was an in-depth analysis of our users' competitors through Appranking. We must understand their features, visual and functional user experience, use of videos on app store product pages, and product detail page optimization experiments. All of these must be considered when developing strategies and calculating potential rankings for user apps.


The entire optimization process is divided into two stages:
1. Keyword optimization
2. Asian market localization

Keyword optimization

To determine the possibility of the app earning top app rankings, we must first assess its position in the Lifestyle category and identify the best app in that segment.

Ranking potential is deeply influenced by an app's existing downloads, brand awareness, number of reviews, and other factors. Our strategy is to look for apps ranked in the top 10, and find the top three keywords, as this is where most installs happen. 

As usual, we search for "lifestyle app" on Appranking, and find the top 10 competitors:



But we realized this app category is too large for our customers, then we started to analyze the keywords lists of one competitor, and we can determine the keywords list of our customer's app and start to rank the keywords.



Buy Keyword Installs for Android and iOS. 

Asian market localization

Persons prefer visual content over a text messages. Why or why don't you? In the context of app store optimization, it is clear that publishers should pay attention to product page elements such as screenshots, icons, etc. Screenshots in the applying store are the ultimate way to capture the interest of users. 

Our testing concepts are inspired by App Store design trends. We want to know why our competitors and top apps in general use app store screenshots the way they do, whether it's efficient, and why.

To engage users in interaction with our app, we also try to use psychological patterns from human behavioral studies in the visual design of app store screenshots. We recognize that mentalities differ greatly from country to country, particularly in the Asian market. People have varying values and life experiences. As a result, we should do our best to deliver the message through our app store screenshots in a way that resonates with the audience and does not appear strange.

So, when expanding to a new region, be prepared to see ordinary things in new ways and be open-minded, immerse yourself in the culture, and explore it by watching videos, learning history, and cultural nuances.



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App Store Optimization result

Before starting Keyword optimization and changing our app store screenshots, we ran two A/B tests to ensure that the change would not hurt our current conversion rate. ASO World's App Store Optimization resulted in a 36% increase in conversion rate. ASO is an everlasting process. Even if you’re satisfied with the results, there’s always room for improvement.

At last, if you think this article is helpful to you, please share it with your friends. ASO World is always here to help you find the key to your success. Thank you for reading.  

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