ASO Case Study: How A Lifestyle App Gets 36% Conversion Uplift?

The digital organization tools market has seen a substantial uptick, particularly in the niche of bookmark management applications. With the increasing need for efficient online navigation, users seek solutions that provide a seamless way to organize and access web content. Amidst the competition, apps that offer intuitive, clean interfaces with advanced management features like tagging, filtering, and link repair stand out.

App Store Optimization result

After rigorous A/B testing to safeguard existing conversion rates, ASO World's strategy led to a significant outcome:

• Conversion rates increased by 36% within 2 months of implementing the ASO changes.
• The app saw a 50% increase in visibility for targeted keywords in the app store.
• User ratings improved to an average of 4.7 stars, with positive feedback on the app's enhanced features and usability.

 

App story

Our client's app is a lifestyle app designed to store and organize all essential online content within easy reach. It offers a streamlined tool with the ability to pin bookmarks into series based on different contexts, along with features for speeding up access through tags and filters. Additionally, it handles duplicate and broken links, ensuring a clean and efficient user experience.

Despite the app's utility and recent rebranding to a more modern aesthetic, there was a noticeable performance dip. To address this downturn and improve conversion rates, the client turned to ASOWorld for a tailored App Store Optimization strategy.

The app's name remains anonymous here to protect the privacy of our customers. To give you a better idea of ​​the app's story we're sharing, we show one of its competitors on the Google Play Store.

App Store Optimization challenge

Post-rebranding, our client experienced a 20% drop in conversion rates. The challenge was to not only regain lost ground but to also surpass previous performance metrics. The app faced stiff competition from established players, and it was crucial to stand out in a crowded marketplace.

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App Store Optimization solution

We initiated a two-pronged approach focusing on keyword optimization and localization for the Asian market:

Keyword optimization

Our comprehensive App Store Optimization strategy for our client began with an in-depth keyword research. Initially, we assessed the app's position within the broad Lifestyle category.


However, we quickly realized the scope was too vast for our client's specific niche. We pivoted to focus on a more targeted category: bookmark management apps. This strategic move allowed us to conduct a detailed analysis of competitors' keyword lists, revealing which keywords were most effective in driving downloads.

But we realized this app category is too large for our customers, then we started to analyze the keywords lists of one competitor, and we can determine the keywords list of our customer's app and start to rank the keywords.

To refine our approach further, we incorporated FoxData's new feature that tracks keyword install counts. This invaluable data indicated the most attractive keywords for user downloads. Under the premise of the app's affirmed quality, we understood that improving keyword ranking to match those of top competitors would not only increase visibility but also bring considerable revenue and install volume.


With this insight, we crafted a precise keyword list tailored for the app, setting the stage for a targeted climb in app store rankings. The keyword optimization process was meticulous, ensuring that each chosen keyword was positioned to capture the app's unique value proposition and resonate with the target audience.

Buy Keyword Installs for Android and iOS. 

Asian market localization

Persons prefer visual content over a text messages. Why or why don't you? In the context of app store optimization, it is clear that publishers should pay attention to product page elements such as screenshots, icons, etc. Screenshots in the applying store are the ultimate way to capture the interest of users. 

Our testing concepts are inspired by App Store design trends. We want to know why our competitors and top apps in general use app store screenshots the way they do, whether it's efficient, and why.

To engage users in interaction with our app, we also try to use psychological patterns from human behavioral studies in the visual design of app store screenshots. We recognize that mentalities differ greatly from country to country, particularly in the Asian market. People have varying values and life experiences.

As a result, we should do our best to deliver the message through our app store screenshots in a way that resonates with the audience and does not appear strange.

So, when expanding to a new region, be prepared to see ordinary things in new ways and be open-minded, immerse yourself in the culture, and explore it by watching videos, learning history, and cultural nuances.

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A/B Testing

In parallel with these efforts, we conducted extensive A/B testing across various App Store Optimization elements. This testing was crucial in identifying which changes would have the most significant impact on the app's performance. We systematically tested different versions of app store descriptions, visual elements, and other metadata to understand better what resonated with users.

These tests informed us how to refine the app's value proposition, ensuring that the app's messaging was both compelling and aligned with user behavior data. This data-driven approach allowed us to optimize the app's app store presence, ultimately leading to increased visibility and higher conversion rates.

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