Discover the latest updates for App Store and Google Play, including new OS releases, improved app visibility, and essential system changes for developers.
As September unfolds, both Apple and Google have introduced significant updates to their app ecosystems.
Here's a concise overview of the key changes impacting developers, marketers, and users.
Apple has opened App Store submissions for iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, visionOS 26, and watchOS 26. Developers are encouraged to submit apps that leverage Apple’s latest design update, using Xcode 26.0.1 and the latest SDKs.
Starting January 1, 2026, Bulgaria will transition to the euro (EUR). This will impact App Store purchases and subscriptions in Bulgaria.
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A host of updates across Google Play services have rolled out, making Android devices more secure, reliable, and feature-rich. These updates are available across phones, tablets, Android TV, Wear OS devices, and more.
Key updates include:
Google Play now mandates all Android apps to adopt themed icons for a consistent design across devices. Developers should update their icons to comply with these new guidelines, which will improve app visibility and brand recognition.
The Play Store now leverages AI to recommend apps more effectively. Enhanced app pages and a new community Q&A feature foster greater user interaction and improve app discoverability.
For detailed information, refer to the Apple Developer News and Google Play Console Help pages.
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