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May 20 2022
When an app store visitor opens the app store, the first page they see is the "Today" tab, allowing them to discover apps and games carefully selected by App Store editors. Also in Google paly, there will be a "Recommended for you" section under the "Games" tab, where you can see a collection of featured games. Obviously, featured apps and games are very highly visible in both app markets.
In the Apple Store and Google Play, the features are designed to show users more of the features and benefits of the recommended apps. On iOS, the "Today" or "Games/Apps" tab has no ad placements, so users will only find unique apps selected by apple's editorial team in this section. In the Google Play, there are still advertising placements in the featured part, and there are also dozens of featured app sets for users to browse.
How to be featured in app market? Neither App Store nor Google Play lists the specific requirements that apps must meet to be recommended, but with our help, you can take into account a multifaceted combination of factors to optimize your app and increase your chances of being recommended.
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Many featured apps or games can be downloaded directly from the Today tab on iOS or the Respective Games/Apps tabs of the two stores without redirecting users to the app page, which shortens and facilitates each user's journey to your product. As a result, you can definitely expect impressions and installs to increase after you get a recommendation.
Apple editors are particularly interested in showcasing promising new apps or games in stories on the Today tab, while the google paly's indie corner highlights the best games for indie developers. Therefore, being recommended can help increase the impression and download volume of the app from smaller studios or during its release phase which benefits your app brand building.
Many featured points highlight not only new apps or games, but also important updates or limited-time events that help you keep up the effort and allow you to re-engage some less active users.
As mentioned earlier, the Today tab is the first page you land on. It showcases apps or games, premieres, new versions and updates, daily apps and daily games, and other exclusive stories. Apple's editors focus on showcasing high-quality apps or games with unique user experiences or value propositions.
Featured content in the Today tab and stories is updated daily with new content; features in the Today tab are often more used for time-sensitive events.
There is no "Today" tab in the Google Play, but there are still separate "Games" and "Apps" tabs. When you open the Play Store, you'll first be taken to the Games tab of the For You section, where you can find clusters of different featured apps. As a result, on Google Play, games appear only in other games and apps appear only in other apps (and both coexist in the App Store's Today tab).
There are many different app collections or clusters of apps on the Games and Apps tabs on Android. These can be related to new or updated apps (less than 30 days ago), but they can also be recommendations based on your activity, the top-rated app, or the editor's choice (carefully selected app). There are also many different collections based on the category and content of the app or game.
The difference between the features in the Apps and Games tabs of the Play Store is clear: game features are more diverse, visual, and dynamic than apps. While the app collection primarily shows the app's icon, title, and average rating. Game features can show all of them along with screenshots, promotional videos, and Google tags. That's why your game promotion video needs to be landscape,and why it's highly recommended that you include landscape screenshots on Google Play – so you don't miss out on any featured opportunities.
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According to Apple, there is no clear list of app requirements. However, Apple provides considerations for editors when choosing an app or game to showcase.
Factors apple editors consider include:
UI design: app usability, attractiveness, and overall quality
User experience: Efficiency and functionality of the app
Innovation: App that solves unique problems for customers
Localization: High quality and relevance
Accessibility: Goodly integrated features
App Store product pages: Compelling screenshots, app previews, and descriptions
Uniqueness
For games, editors also consider:
Gameplay and Engagement
Graphics and Performance
Sound
Narrative and Story Depth
Replay Capabilities
Game Controls
The main difference between features on iOS and Android is that algorithms play a bigger role in the Google Play. The average number of daily picks on Google Play is also higher, thanks to the dozens of app clusters shown on the apps and game home pages that aren't handpicked by the editorial team.
Of course, your app category should play a role in how and where your app appears in the app collection. However, Google tags may also affect browsing traffic on the Google Play. Google Play guidelines state: "We encourage you to add tags to describe the content and functionality of your app to users. Labels can affect where your app appears on Google Play. " Updating your google tags regularly and accurately will help your app to be featured.
Whether you want to get referrals on the Apple Store or google store, here are some common, specific practices:
App reviews and ratings are further metrics that Google uses to ensure that you provide a good in-app experience for your users: just like core vital signs, they help stores maintain the quality of your app. Therefore, having a positive average rating is important to help increase your discoverability and explore your store's traffic.
72% of customers state that positive reviews make them trust a business more. Normally, positive app reviews with keywords included content and more 4-5 ratings may drive your app download conversion rate, then be helpful for your app ranking.
Likewise, more app installs give users more positive impressions, driving new visitors to download your app. The app store also judges your app’s popularity among users by the number of downloads your app gets, listing app downloads as an important app ranking factor. That's why so many apps are dedicated to boosting app downloads and choose our app installs service.
Having good app reviews and ratings can also lead more directly to your app being recommended as there is a collection of "top games/apps" apps. In this case, your average rating and reviews are one of the main factors that the algorithm considers.
Your app should have a smooth, intuitive and engaging user interface, beautiful visuals and sounds, and engage users through rich gameplay and engaging narratives. Apple wants to provide the best experience for its users, so it will promote the products that are most likely to meet the needs of its market.
Be sure to optimize your text metadata with keyword optimization and work with your creative assets (icons, screenshots, and videos). Embody your brand, app spirit, and value proposition in your creativity to provide a unique, customized experience for store visitors.
You can get the keywords that work best for you by using the ASO tool we provide, get a lot of positive app reviews and high-quality ratings, which will be very helpful in helping your app store traffic conversion rate and more app downloads, and then benifits your app get better rankings, attract the attention of editors and get recommendations.
* Still confused with these optimization works? You can also directly choose our ASO service, let a professional team to help you complete this series of promotion works, and gain more time to harvest the organic traffic of the app store.
Localization is a key factor that is often overlooked. Your product and its app pages must be localized in the language of the market you wish to feature. Localization is more than just translation – it often means adapting your content and design to the audience you're targeting.
This factor is the trickiest because it is the least easy to monitor or quantify. Apple's editors spend a lot of time sharing stories of "inspiring developers" to show how their work impacts our lives. Especially in the "Today" label, features have a lot to do with storytelling. Your product should be more than just an app or game - you also need to communicate messages, values, or positive influences to users.
Overall, you need to be different and present your added value. What makes your app different from other apps? Why we should focus on your app or game？
To increase your chances of being referred, you first have to work on your app to ensure that you provide a unique and qualitative experience for your users. To be featured on iOS, enhance the elements that set your app or game apart and dedicate yourself to storytelling. To get recommendations on Google Play, you should focus on your app's performance and user satisfaction.
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