noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
50% OFF FIRST ORDER
Referral Program
bonusprogram
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/blog/app-marketing-insight-how-to-grow-your-mobile-app-on-facebook

App Marketing Insight: How To Grow Your Mobile App on Facebook

With nearly 4 million apps available in the Apple App Store and the Google Play Store, users have plenty of options for mobile shopping.

Posted: Dec 6 2021
Updated: Sep 15 2025

Home Blog Mobile Game & App Insights App Marketing Insight: How To Grow Your Mobile App on Facebook

In twitter faceBook rss
mobile app on Facebook

With nearly 4 million apps available in the Apple App Store and the Google Play Store, users have plenty of options for mobile shopping, entertainment, health, productivity, finances, and other services.

As more and more apps become available on the market, it's more important than ever for small business owners and marketers to create marketing strategies specific to their mobile apps.

When you've invested a significant amount of time and money into a mobile app, you want to make sure that it's getting downloaded and seeing engagement. Fortunately, both Facebook and Instagram Ads can be particularly useful when it comes to increasing mobile app downloads.

Since mobile apps increase functionality for users while simultaneously giving brands a way to stay in touch with their target audience (including push notifications, of course!), it's clear that apps are inherently valuable.

Getting users to download your apps, however, can be a little tricky.

This is true whether you're trying to connect with cold audiences or to get existing customers to download a mobile app. You need to convince them that it's worth the effort to download the app, taking up valuable space on their phone.

The enormous opportunity of Facebook for your apps

Facebook has 1.56 billion daily active users. Let's put that in perspective. That's nearly 5X the population of the United States, 20% of the world population … and still climbing.

So imagine the social influence achievable through Facebook in terms of your peer effects, eCommerce business, referrals, customer relationships, reputation, brand awareness, and much more (let alone, in combination with other social media platforms you market through). 

It's not only the sheer number of people but the amount of attention Facebook owns. Globally, the average user spends almost an hour per day on Facebook. Considering the average person sleeps eight hours a day, that means about 7% of our waking hours is spent with our eyes glued to the social network.

ASO World app ranking service
Click "Learn More" to drive your apps & games business with ASO World app promotion service now.

Target existing customers

While some apps are an entire business (like Candy Crush, which is the entire product the business stands behind), many apps are designed to offer additional services or convenience for customers. Stitch Fix's mobile app allows users to take a sneak peek at their upcoming fix, for example, and bank apps let you make transfers and deposit checks remotely.

If you're a business whose app is an extension of your site or your products or services, you should start by targeting existing customers. Use custom audiences to show ads to users who have purchased from you within the past 30-90 days, depending on your customer lifecycle and typical buying periods. (Note that you can change these timeframes more, depending on your business, and they'll still be effective. If you're a dealership who just rolled out an app to view a car's metrics, show the ad to anyone who owns a car with these capabilities).

You can also use your new app to reach out to long-lost customers, seeing if they're interested. Let's say that your business offers a financial spending and tracking tool to customers. Past customers may have left for other mobile-friendly tools that would allow them to scan receipts. Reaching out to tell them about your new mobile app may help win a few of them back, and increase overall usage in your product across the board.

Focus on lookalike targeting for cold audiences

Lookalike audiences are a safe bet for most campaigns when you're trying to reach cold audience members or those who have never heard of you. They allow you to reach users who are demographically similar to specific custom audiences, so we recommend focusing on audiences that are high-value and who use the app regularly.

In order to do this, you'll want to set up Facebook's SDK within your mobile app. This works like the standard site tracking pixel, but for apps. It helps you create retargeting campaigns or lookalike audiences by anonymously tracking who is using your app and how. You can see exactly how to do this here.

You can create lookalike audiences off of those who are just engaging with the app regularly, which would indicate that the app is valuable. If you're trying to reach customers who are most likely to opt for in-app purchases, you can also create a campaign retargeting users who have made in-app purchases in the past.

Segment audiences based on mobile devices

Want to increase mobile app downloads? Do everything you can to make it as convenient for the user as physically possible. This includes using audience segmentation to ensure that you're showing the right app store landing page to the right users based on the device they're using.

As an iOS user, I've clicked on mobile app ads before only to be taken straight to the Android store. This doesn't do me any good, and I've clicked away every time and never converted. Most users will follow suit; you want to strike while the iron (and interset!) is hot, and if you don't, they'll trail off and you'll likely lose the chance to get the download.

Show images & videos of the app in use

Your customers may be overwhelmed with apps and a little over trying to find new ones right now. So many businesses have apps, after all, that they really only are interested in downloading the ones that will be valuable to them.

You'll see the best results with Facebook and Instagram Ads when you focus on demonstrating value both in the copy and the visual components of the ad.

Your images and videos should ideally go beyond just showing a person holding a mobile app; it should show how the app works, highlighting different use cases along with how easy it is for people to use. People want to see the interface and functionality so they know that it can deliver, and the copy should reinforce this.

Let's look at an example. This first ad for Freshbooks is a video ad that simply shows someone scrolling on their phone, listing benefits like "Track your invoices and record payments all in one place." It implies that there's a great mobile app and that it's convenient, but it never says this, and it definitely won't encourage mobile downloads.

Prioritize app store optimization

Most marketers know about search engine optimization (SEO), but app creators who want more downloads need to get up to speed on app store optimization (ASO).

The two are similar, but ASO is specifically tailored to increase the visibility of your app in the marketplace.

  • Keyword relevance: One of the most important things you can do is optimize the keywords you use in your app's title and description. Use Google's AdWords keyword tool or a keyword tracker like Sensor Tower or App Radar to identify the most relevant search terms.
  • Categories: When you submit your app to an app store, choose your categories wisely and strategically. Make sure you select a category that's relevant to your app but not overly saturated.
  • App downloads: The number of people who download your app is going to affect your overall rankings.
  • Positive reviews: As you get more positive feedback about your app, it will be ranked more highly, which will naturally improve download numbers. Prompting in-app reviews at key moments can help boost those reviews.
  • Location: Consider where your target audience is located and tailor your app description for those areas. That might mean translating your app store description into another language or selecting images that are relevant to and appropriate for that region.
  • App use: Your app ranking is impacted by how many people use your app, as well as the percentage of people who download it and then uninstall it. So make sure you're engaging with your app users on a regular basis.
  • Social proof: The popularity of your app on social media can affect its ranking. Build a new social media account for your app or incorporate it into your company's posts.

Use mobile communication channels

Another technique you can use is connecting with your existing users directly on mobile. Whether it's in-app messaging or push notifications, mobile-specific channels allow you to reach your users at just the right time with a targeted message.

Consider pointing them to a new feature you've released or prompting them with tips in a part of the app that may be hard to navigate. You can also have current users help you market your app by using in-app messaging and push notifications that encourage them to share on social media, refer a friend, or leave feedback in the app store. These are great ways to continue engaging users and promote your app, giving it the boost it needs to go viral.

ASO Topic Mobile Growth,

SHARE THIS POST

In twitter faceBook

Get FREE Optimization Consultation

Let's Grow Your App & Get Massive Traffic!


All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.

Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.

Categories

  • App Marketing
  • App Promotion Strategy
  • App Promotion Case Study
  • Mobile Game & App Insights
  • App Store News
  • ASO Guides
  • ASO Basics for Beginners
  • App Store Rankings
  • User Acquisition
  • Mobile App Market Trends
  • Gaming Community
  • iOS 18 ASO Hub
  • ASOWorld News
  • Guideline Of ASO World Platform
Jean L.
ASO Game News Senior Editor | Gaming Writer
Follow Jean L.:
Jean joined ASO Game News as a senior editor and gaming writer in 2022, and her work has since been featured in numerous gaming publications. When she's not writing, Jean can often be found participating in online matches or attending gaming conventions to stay connected with the latest trends.

Comments

You are not logged in yet. Please Login / Register first

Related Blogs
AI App Insights: How Musk’s Apple Controversy Shapes ASO Strategies for App Growth
Mobile Game & App Insights

AI App Insights: How Musk’s Apple Controversy Shapes ASO Strategies for App Growth

Aug 13 2025
Mobile Game Marketing Insights: How MONOPOLY GO! Hit #1 in US App Store Grossing Chart
Mobile Game & App Insights

Mobile Game Marketing Insights: How MONOPOLY GO! Hit #1 in US App Store Grossing Chart

Jul 21 2025
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.