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https://asoworld.com/blog/app-developers-how-to-create-a-connected-car-app-promote-it-with-aso-strategies

App Developers: How to Create a Connected Car App & Promote It With ASO Strategies?

In this article, we will delve into the concept of connected car apps, their development process, and the challenges that developers may encounter while promoting their apps. We'll offer valuable ASO suggestions.

Posted: Mar 31 2023

Home Blog App Promotion Case Study App Developers: How to Create a Connected Car App & Promote It With ASO Strategies?

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connected car app

The world of automobiles has transformed from merely a means of transportation to an entire ecosystem that can be controlled with a tap of a finger. The advent of connected car solutions has enabled individuals to use their vehicles as personalized devices. Besides automakers, app development companies are also capitalizing on the numerous opportunities available in the field of connected car app development.

Recent data suggests that the market for connected vehicles is estimated to touch $23.6 billion by 2021 and $56.3 billion by 2026, with an annual growth rate of around 19.0%.

Developing a connected car app can be a daunting task due to the complex nature of the automotive industry. Developers may encounter challenges such as vehicle hardware limitations, software compatibility, and data security concerns.

However, overcoming these obstacles can result in a lucrative market for app developers, with connected car apps being a crucial element in the connected vehicle ecosystem. The market for connected car apps is projected to continue growing in the coming years, offering abundant opportunities for businesses and entrepreneurs to capitalize on.

In this article, we will delve into the concept of connected car apps, their development process, and the challenges that developers may encounter while creating them.

You'll dive into the following topics:

  • What are connected car apps?
  • How to develop a connected car app?
  • How to boost the connected car app with effective app store optimization(ASO)?

What are connected car apps?

Connected car apps are mobile applications that allow users to remotely control their vehicles through a wireless network. These apps offer a range of features, such as locking or unlocking doors, starting or stopping the engine, and turning on/off headlights.

Major players in this field, including General Motors, Nissan, Renault, BMW, and AT&T, have created user-friendly connected car apps that are available for download on app stores. These apps provide a convenient and efficient way for drivers to interact with their vehicles, enhancing the overall driving experience.

How to develop a connected car app?

Identify the target audience

The first step in developing a connected car app is to identify the target audience.

This involves understanding who the app is intended for and what their needs are. The target audience for a connected car app may include drivers, passengers, or both. It is important to consider the age, gender, location, and interests of the target audience when developing the app.

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Identify the app features

Once the target audience has been identified, the next step is to identify the app features. This involves understanding what the app needs to do and how it will interact with the car's hardware and software. Some of the key features of a connected car app include:

1. Driver monitoring

Car manufacturers outfit their vehicles with special systems that, when linked with connected car apps, allow users to control how the vehicle is driven, its speed limits, running hours, and more.

2. Blind spots and parking

When parking a car, smartphones' built-in cameras come in handy. The driver can see everything from their rearview cameras, which helps to avoid accidents.

3. Fuel/energy usage

Apps for connected car maintenance can assist in monitoring real-time fuel or battery consumption by vehicles.

4. Digital diagnostics

Connected car apps can also digitally diagnose a vehicle's health. It allows drivers to monitor tire pressure and brake performance, as well as receive notifications about potential problems.

Choose a platform

Once the app features have been identified, the next step is to choose a platform for the app. There are several options available, including iOS, Android, and web-based platforms. Each platform has its own strengths and weaknesses, so it is important to choose one that is best suited for the app's requirements.

If the app is primarily designed for use while driving, it may be best to choose a platform that is optimized for use on a mobile device, such as iOS or Android. If the app is intended to be used outside of the car, a web-based platform may be a better choice.

What's more, you may need to know 👉 App Store Ranking Algorithm 2023: iOS App Store vs. Google Play Store

Choose a development framework

Once the platform has been chosen, the next step is to choose a development framework. There are several frameworks available for developing connected car apps, including:

  1. Apple's CarPlay: CarPlay is a framework for developing iOS apps that can be used in a car. It provides a standardized interface for interacting with the car's hardware and software.
  2. Google's Android Auto: Android Auto is a framework for developing Android apps that can be used in a car. It provides a standardized interface for interacting with the car's hardware and software.
  3. Web-based frameworks: There are several web-based frameworks available for developing connected car apps, including AngularJS and ReactJS. These frameworks can be used to create web-based apps that can be accessed from any device with an internet connection.

Design the user interface

The user interface is a critical component of a connected car app. It should be designed to be easy to use while driving, with large buttons and clear, concise text. The user interface should also be optimized for use on a mobile device, with a responsive design that adjusts to the size of the screen.

Some tips for designing the user interface include:

  • Use large, easy-to-read fonts.
  • Use high-contrast colors to make the text and buttons stand out.
  • Use simple, intuitive icons to represent different functions.
  • Minimize the number of taps required to perform a function.

ASO strategies: the fastest way to increase app visibility and downloads

Developing a connected car app can be a complex and challenging process, but implementing creative app store optimization (ASO) strategies can help improve your app's visibility and drive downloads. Here are some key steps and ASO strategies to consider when developing a connected car app.

⚡ Related reading: How To Maximize Your App's Visibility By Advancing Keywords Research?

Optimize your app's title and description

One of the most critical ASO strategies is optimizing your app's title and description. Use relevant keywords in your app's title and description to help potential users find your app in search results. Make sure your title is concise, descriptive, and includes your app's main features.

Use your description to provide additional details about your app's features, benefits, and unique selling points. Highlight your app's key features and advantages to entice users to download your app.

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Use high-quality visuals

Visuals are crucial in attracting potential users to your app. Use high-quality images and videos to showcase your app's features and user interface. Screenshots and videos give users a better idea of how the app works and what features it offers. Use visuals to highlight your app's unique features and differentiate it from competitors. Make sure your visuals are optimized for the app store and mobile devices to improve your app's visibility.

Encourage positive reviews

Positive reviews and ratings can significantly improve your app's visibility and credibility. Encourage users to leave reviews by offering incentives or gamifying the process. Respond to user feedback and address any concerns or issues promptly. Use user feedback to improve your app's functionality, usability, and user experience.

⚡ Related reading: App Promotion Solution: How to Enhance Your App User Retention With First-time User Experience Optimization


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