noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
50% OFF FIRST ORDER
Referral Program
bonusprogram
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/blog/android-app-ratings-and-reviews-on-google-play-will-soon-be-specific-to-countries

Android App Ratings and Reviews on Google Play Will Soon Be Specific to Countries

Google Play announced that Android app ratings will be localized and make the star count “more personalized and indicative of experience each individual user.”

Posted: Aug 30 2021
Updated: Sep 15 2025

Home Blog ASO Guides Android App Ratings and Reviews on Google Play Will Soon Be Specific to Countries

In twitter faceBook rss

Android App Ratings and Reviews

 

Google has announced some changes that they’re bringing to the reviews and ratings of apps on Google Play so that they will be more useful for both users and developers. Later this year, mobile users will be able to see ratings specific to their countries and then by early 2022, they will see ratings for apps specific to the device they’re using. The Play Console for developers will also see some new features including seeing device type dimensions on the ratings page and filtering more granular ratings over specific time periods.

Google play to show country-specific ratings and reviews


Google says that beginning November 2021, it’ll only show app ratings on mobile from the country the user is so that they’re more relevant to them.

This will ensure that an app receiving negative reviews for a bug that only affects users in one country doesn’t impact its ratings and ranking in other countries. Additionally, it’ll help surface localized and more relevant Play Store reviews.

 

ASO World app ranking service

Click "Learn More" to drive your apps & games business with ASO World app promotion service now.

 

Google play ratings and reviews will soon be more localized than ever


Up until now, Google Play ratings and reviews were calculated across markets, causing users to get a less-than-accurate idea of an app or game’s user satisfaction for their region. On many occasions, developers have complained that low ratings in one market caused the app’s total rating to take a dive. Fortunately, it seems those days will soon be over.

Google aims to recommend apps that perform best, using user ratings as a prime indicator of satisfaction and performance. As a result, an app’s reviews and rating play a major role in conversion.

Ratings also play a crucial part in determining if, when, and where an app will get featured in the Play store. Doing this helps it gain even more Explore traffic and users. If you’re thinking “the rich are only getting richer,” you’re right.

And it’s even more drastic when it comes to search results, where users can filter results to only show competitors with ratings higher than 4 or 4.5, causing a drop in search traffic for apps that don’t meet those requirements (which is also the case in the iOS App store)

Developers invest tons of time and effort into making sure users will be satisfied, so they obviously want the ratings and reviews to reflect their hard work.

Prompting users to give good reviews is a very important part of the app lifecycle, and optimizing that metric can boost conversion and increase installs.

One client we work with, a director of product marketing for an app that’s a leader in their vertical, says ratings and reviews are extremely important when it comes to marketing efforts.

“Ratings and reviews have a significant impact on our brand perception, awareness, and ultimately our ability to draw in new users. In our industry, word of mouth is still the key driver in bringing in new users. Users consider reviews very carefully before committing to download our app. That’s why we’ve put a lot of time and resources—including working with YellowHEAD—into figuring out how to get the best reviews and ratings from our most satisfied customers.”

Indeed, ratings can help developers reach powerful insights regarding their product. For example, from reviews, developers can learn what users really think about certain features and even get ideas for keyword targeting!

The client added that they rely on reviews, both good and bad, to drive product decisions. “Discovering common themes in what users do and don’t like about our product plays a huge role in how we operate as a product and determine what features to prioritize.”

Google to help developers with the transition


To help make the transition easier for developers, Google will analyze all existing apps on the Play Store 10 weeks before the changes go live. It’ll inform developers if their app rating suffers from quite 0.2 stars on any device type during a key market.

The company has also added new features to the Google Play Console, including Device Type dimensions within the rating page and, therefore, filter reviews by device type. Developers also can download rating distributions and average data in CSV format for extra analysis.

In 2022, form factor will affect play store ratings


Starting early 2022, Google will show reviews and ratings depending on the device's form factor. This means that if you access the Play Store using an Android tablet, you'll only see the ratings and reviews submitted for the tablet version of the app. Similarly, on Chromebooks, the Play Store will show ratings and reviews submitted by other Chromebook users.

Localized ratings will start happening this year. Sometime next year, though, Google will incorporate at least one more variable: form factor. This means app reviews from tablet users will aggregate differently from reviews from phone users.

Google explained this change by using an example of “positive improvements in a tablet experience” for an app getting “overlooked because of the number of users on phones.”

A step in the right direction


The Play Store was initially available just for Android smartphones and tablets. However, over time, Google has expanded it to Chromebooks and devices with other varying sorts of form factors.

Thus, this alteration from Google to only surface ratings and reviews relevant to a user’s country and device type may be a step in the right direction. In addition, it’ll help offer a more personalized Play Store experience.

ASO Topic App Store Optimization,

SHARE THIS POST

In twitter faceBook

Get FREE Optimization Consultation

Let's Grow Your App & Get Massive Traffic!


All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.

Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.

Categories

  • App Marketing
  • App Promotion Strategy
  • App Promotion Case Study
  • Mobile Game & App Insights
  • App Store News
  • ASO Guides
  • ASO Basics for Beginners
  • App Store Rankings
  • User Acquisition
  • Mobile App Market Trends
  • Gaming Community
  • iOS 18 ASO Hub
  • ASOWorld News
  • Guideline Of ASO World Platform
Jean L.
ASO Game News Senior Editor | Gaming Writer
Follow Jean L.:
Jean joined ASO Game News as a senior editor and gaming writer in 2022, and her work has since been featured in numerous gaming publications. When she's not writing, Jean can often be found participating in online matches or attending gaming conventions to stay connected with the latest trends.

Comments

You are not logged in yet. Please Login / Register first

Related Blogs
Effective ASO Keyword Install Strategies: How to Ensure Sustainable App Growth
ASO Guides

Effective ASO Keyword Install Strategies: How to Ensure Sustainable App Growth

4 days ago
Google Play App Deletion: How to Protect Your Android App in 2025
ASO Guides

Google Play App Deletion: How to Protect Your Android App in 2025

4 days ago
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.