In 2024, global AI app revenue surged by 51%, driven by top apps like ChatGPT and Remini, with projections suggesting an annual revenue of $3.3 billion.
2023 marked a year of explosive growth for global AI applications. In 2024, this trend has continued, with overall revenue in the first eight months increasing by 51% year-over-year, reaching 2billion. The total revenue for 2024 is projected to hit 3.3 billion.
Following the rapid growth in 2023, the AI application market has matured significantly in 2024. From January to August, global AI app revenue surged by 51% to 2 billion, with projection ssuggesting an annual revenue of 3.3 billion.
While AI applications are widely downloaded worldwide, North America is the primary revenue source, contributing 47% of the total. India leads in download volume, accounting for 21% of global downloads.
OpenAI's ChatGPT has emerged as the undisputed leader in the global AI app market. From January to August 2024, ChatGPT was downloaded over 160 million times, generating nearly 230 million in revenue. By August, its cumulative revenue surpassed 270 million, with more than 190 million monthly active users.
Bending Spoons' image editing app Remini, known for its AI avatar generation and clay filters, ranked second with over 120 million downloads. Its cumulative downloads reached 450 million, with in-app purchases exceeding $200 million.
New entrants like Google Gemini, Microsoft Copilot, and Chatbot AI & Smart Assistant have also made significant impacts, ranking fourth, eighth, and ninth, respectively. ByteDance's chatbot app Doubao is the only Chinese AI app in the top five downloads, with other ByteDance apps like Hypic and Gauth also making the top 30.
2023 saw a monumental rise in AI+Chatbot applications, with downloads increasing 14-fold compared to 2022, nearing 600 million. In the first eight months of 2024, downloads have already surpassed 630 million, exceeding the total for 2023.
In-app revenue for AI+Chatbot apps reached $580 million, more than 1.5 times the revenue for all of 2023.
Emotional companion AI apps have gained traction, particularly among younger users. Character AI led this segment with 22 million monthly active users in August 2024 and nearly 19 million downloads from January to August. Talkie AI followed closely with 17 million downloads, outpacing Character AI in the U.S. market.
These companion AI apps are especially popular among users aged 18-35, with Character AI boasting a 66% user base in the 18-24 age group.
Gender preferences also vary, with Character AI and Talkie AI being more popular among female users, while Linky AI and HiWaifu attract more male users.
The AI application market continues to thrive, driven by strong performances from leading apps like ChatGPT and Remini. The surge in AI+Chatbot applications and the rise of emotional companion AI apps highlight the evolving landscape and growing user engagement.
With significant revenue and download growth, the AI app market is poised for further expansion.
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