App marketing is the most important aspect for a new game or application. To make an effort to promote your app is a very important step to make the users see, download and play it. There are lots of ways to market your new app or game. Let’s start by establishing the traffic channels and start to promote your new game on the social media for free.
4 Effective Ways to Improve Your Game’s Visibility:
- Make the most out of social media；
- Promote your application in app store；
- Acquire target customers by marketing a great website；
- Cross-promote your application, from a closed marketing loop.
How to make the most out of social media for your app marketing?
1. Reach Out to Influencer or KOL relevant to your business
Some of the most successful games receive their benefits from the social media influencers and have climbed the charts recently. Many app developers lose this chance possibly because they do not know how to find an influencer they can work with? If you are interested in finding the right one and need our help, visit our blog later and we’d like to share the detailed things in another blog.
You should reach out only to influencers who would be interested in the content your game offers. The right influencers with their large number of royal audiences that would truly value your game, and bring you a huge number of high-quality users.
Creating and nurturing an honest, mutually beneficial partnership with influencers will give you the exposure you need for your current game and future apps.
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2. Build Social Media Presence
Building your social media presence is a great way to reach out to your users and a place to obtain potential customers. Retweet their tweets, follow and like them.
Always remember to bring value, interact, and thank the people for their comments and shares so you can easily build a strong following.
3. Join Social Media Groups
Join the discussions at social media groups and communities for app developers. These are great places if you want to increase your game’s exposure. You can find these groups mostly in Facebook, Linkedin, Google Plus and Reddit.
It is also a good place to get some feedback on your game. A good thing to remember is to always show them that you value their opinion. Eventually, you will be able to build relationships with these people and give you an opportunity to cross promote your apps.
How to begin promote your application in app store and benefit from it?
1. Submit to Multiple Stores
Target multiple platforms for your game to maximize its potential visibility. On top of the list, of course, would be the Android and iOS platforms. With the readily available technology today, it won’t cost you that much to build a cross-platform game.
If your game runs on Android, you must also consider submitting it to multiple stores other than Google Play Store. Most of these alternative Android app markets offer something to set themselves apart from the competition. And, they rack up a steady growth of customers. Some of them are even targeted to a specific country and location that is not covered by the Play Store or just simply preferred over Google’s app store.
Here are some of the popular Android App Markets:
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Amazon https://developer.amazon.com
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Slide Me http://slideme.org/developers
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1 Mobile http://www.1mobile.com
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Mobile 9 http://www.mobile9.com
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Getjar http://developer.getjar.mobi
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Mobango http://developer.mobango.com
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Apptoide https://www.aptoide.com
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Xiaomi http://app.mi.com
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Baidu http://as.baidu.com
2. Boost your application ranking in Google Play and iOS
Optimize the different factors which meet the app store’s algorithm to boost your app ranking in Google Play and iOS, and thus get your millions of organic traffic and download. We shared the completed guide about the app store optimization in our blog part. You can visit our relevant content here and discuss the detailed technology with our experts on our Facebook account at any time.
How to acquire target customers by marketing a great website?
1. Create a Simple But Great Website
Create a website that is unique, informative and easy to scan and read. Most online promotional materials can be easily integrated to it. Unlike the description pages of the app stores, you can be as creative as you can get with your website.
Try to consider these elements in your checklist when planning for your website:
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Game name and icon
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Supported platforms (Android, iOS etc.)
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Game sales pitch
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Call-to-action (mailing-list subscription form and download button)
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Promotional video
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Social proof elements (testimonials, user reviews, awards, etc.)
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Key features and screenshots
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Support contacts information
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Social Media links and buttons
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Press Kit
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Links to your other apps and games
• Mobile-optimized
Remember to use your URL in any of your promotional materials and email signatures.
2. Create an Engaging Blog
Once your game website is up, the next thing you should do is to create a blog. It is an excellent way to post news updates about your game and to share valuable information concerning mobile games and the app industry. Be creative and fun because your blog articles might get shared, end up in your users’ social media accounts and lead people to your game.
The more content you share, the more visibility your game can get.
3. Get Blog and Website Reviews
One effective way to app discovery is through blogs and website's reviews.
But, journalists and bloggers are very busy people pressured with a lot of deadlines and they don’t have time to follow up on their leads. To maximize the chance of your app being published, your press release kit and your pitch must provide them with everything they might possibly need. You can also use platforms like Medium to host your press release kits and pitches to make it even easier to get your message across.
These people are always on the lookout for cool new apps and stories to talk about. Your job is to make them interested enough to read your email, to try your app and most importantly, to write about it.
Bloggers need your pitch while the more traditional journalists from big media companies mostly require a press release.
4. Create a Promotional Video
One of the most often overlooked items that we see developers skip which can really help their downloads is a promotional video. A promotional video allows you to showcase your game the best way you can in a matter of a few seconds. It is one of the most powerful ways to deliver your message about your new game to your potential players.
People don’t have time to download each new game they hear or read about every day. So, a short demo video (just about 30 secs to 1 minute) could fill in.
Cross-promote your application, form a closed marketing loop
Once you have other apps and games in your arsenal, cross-promoting your games and apps give you a huge advantage, especially if they have similar target users. It could mean that a free app without a clear revenue model can be a channel for cross-promotion to your money-making apps.
You can also cross-promote through your website, on your blog or email list, within your apps and on social media. You can even cross-promote by sending push notifications but always take extra caution and make them relevant to the users.
For those who are just starting out with only one game in their portfolio, you can try reaching out to other developers with games targeting the same niche as you have. Just make sure that they are not your direct competitors. Offer them a cross-promotion partnership that will benefit you both.
Summary
There are certainly many other ways to give your game the promotion boost it needs, but if you put enough effort and resources on the promotion strategies we’ve listed above, it will go a long way. Also, remember that content is always king and surely nothing beats a well-built game.
Focus on building a great game that users will love to play, and promotion will come easy. Prioritize App Store Optimization (ASO) before releasing your game. And remember, ASO is always a continuing process and tweak your meta data as needed.
If you would like more information on Paid App Strategies and our overall Marketing Recommendations, just keep visiting ASO World blog. We will share our latest reports, successful strategies and app marketing information frequently.
To reap the rewards of app promotion, you need to invest time and effort to all these ordinary works. If you do, you’ll have the consistent channels driving traffic to your application.
Being found is one of the most difficult challenges for mobile apps, but it is a problem you can actively solve with the tips above. Just beginning your promotion works step by step, and maybe you can start your work from registering your first social media account now!
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