Useful Blogs for App Promotion
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Dec 9 2020
In the initial stage of APP promotion, the general idea is "Establish Promotion Channels - Data Monitoring - Adjust a priority by data". How much the time you can save to achieve your desired goal depends largely on your channel optimization.
There’s so many detailed works in the initial period of APP promotion. To arrange the things well is very important. You may need to do research about the topic as which channels suitable for your app, Who is your main competitors, what about the marketing, and What are the resources around you.
After understanding these two points, let's talk about how to do it.
1. Product User Positioning
The works about the end-user positioning may affect the results of your app promotion. You should to know something clearly. The right promotion channel decided by your target users’ habits and their ways to shop.
How to start your research work? You need to consider the following three questions carefully:
1) What does your product do for your customers?
When I joined a game company, the first thing I did was to go straight to the product manager and ask him for the competitor analysis of the product. I will study it carefully and ask the manager about the target audience and the features of the products.
If you feel that it is still not enough, you can also do questionnaires online and offline to enrich your information and invite the potential users for in-depth interviews.
2. Find out all the detailed functions of your APP
In addition to clarifying the target audience of your application, you also need to understand the functions and details of your own products.
3. Competitive product research
As an APP marketer, you need to understand the promotion data of competing products. For the analysis of apps in the same category in the app market, you may not know their business models, but at least you need to know who your real competitors are and what are the exclusive features of similar products.
The traffic of competing products: Pay attention to their downloads on iOS and Android, and use detailed data to understand user data as true as possible. Both iOS and Android have some third-party tools to check traffic statistics.
There are many ways to research which popular keywords are promoted by competing products. You can use Appying to search for the popularity of competitors' brand words and whether they have been on the hot search list. Use tools such as Appannie/ aso100/ Appduu to monitor the changes in keywords.
Building a brand is not a matter that can produce results in a short time. You must take time to settle down and study and ponder, and spend some time waiting for the results. In any case, it is necessary to reach out to your users, show them your product, let users experience your product and amplify the positive aspects of it.
1.Forum, community account registration and classified management.
1）Register and classify forums and community accounts.
Understand the rules of each platform, the rules of posting, and record them into a detailed excle file for easy reference and future circulation. If you have sorted these things, find some interns to help you complete the basic work.
Whether it is a forum based on the application market or a vertical forum in various fields, as long as the method is used well, it is extremely easy to obtain early target users and pseudo-target users. For the newly released APP, your first seed users are most likely from the forum. Of course, it is also good to do SEO for your own brand by the way.
2) Determine the degree of investment in social media according to the product positioning.
If the company can guarantee a certain amount of investment in social media channels, it can be well planned. If it is difficult for the company to have full-time people to do it, and it is even impossible to establish a social media operation team, then you have to lower your expectations for the output of social media channels.
3) Usually accumulate resources of friends who are engaged in media work.
Some people will ask their acquaintances when they first start promoting the app: can you help recommend friends who work in the media? When they find relevant contacts, they are not very good at preparing, and they rushed to post a product introduction, and then asked: Our app has just launched, can you help me publish a report about my app in your media?
From the perspective of market operations, the general rule is to spend money to save time, or save money but consume time. Either you spend money on it, or you spend time and effort to write a good article, or you have a deep friendship with him, or else others are not obliged to help you with advertising content.
In the early stage of APP promotion, don't think about reaching the sky one step at a time, and design an event that is popular all over the country overnight. You can do some activities suitable for your product according to the characteristics of your product, whether it is a prize collection, prize competition, inviting users to experience your product, seed user's offline gathering, or making a fun H5 page.
It is better to make a plan for promotion activities before the APP goes online. You can do some activities in conjunction with the application launch, or you can check whether there are major festivals within one month before the application launch, and plan some activities by the name of celebrating the holidays. After all, after the product is actually launched, if the team is relatively small, you may be very busy and have no time to take care of this work. And events are also one of the good ways to retain users in later operations, so you must prepare in advance.
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