Previously, most people would only bet on sports using a PC or Mac device, but now, most people prefer to bet on sports using their Android, iPhone, or iPad rather than a traditional desktop computer. As a result, sports betting app marketing is expected to expand further. 

At the same time, the number of sports betting apps available for download has increased, and publishers are well aware that a meticulous marketing strategy is the only way to stand out in today's sports betting app market.

Want to gain new mobile app users and profit at the end of 2022? Look no further than the 2022 FIFA World Cup. Tens of millions of fans worldwide will watch the tournament, providing marketers with an unprecedented opportunity to capture mindshare, gain new customers, and enjoy the active engagement. What is the most effective way to achieve these objectives? Mobile marketing.

Best practices for boosting your sports-betting app

When a new sports season begins, it is difficult to ignore all of the sports betting advertising on television and social media. Traditional advertising strategies, as well as paid Google ads and affiliate marketing, continue to play an important role in how sports betting is marketed.

However, there are many more tools to use in sports betting besides paid TV and affiliate marketing. The advancement of technology, as well as the now ubiquitous nature of the internet, has created more channels than ever before. Improving your reach in each of the following areas will benefit your sports betting business.



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Marketing on social media

You're missing out if you're not using social media to promote your services. With its reach, you can increase your traffic with minimal effort and at no cost. You can improve your company's visibility and awareness while ranking higher in search engine results pages. Social media is also useful for building loyalty because it facilitates customer interaction. It enables you to interact with your customers, giving them a sense of being heard and validated. This allows you to see what works and what doesn't. You get immediate feedback and believe me, customers aren't afraid to criticize.

Marketing on Content

Quality content can assist you in educating your bettors, increasing fan engagement, and nudging bettors to place more bets. According to a recent Executive Reality vs User Expectations survey, 35% and 39% of all sports bettors ages 18-34 and 35-54, respectively, consider expert content when selecting a betting provider.

FanDuel, DraftKings, and Penn National Gaming are excellent examples of how content can help sports betting vendors dominate. FanDuel owns several content companies, including TVG, a broadcast channel. The channel has exclusive deals with several tracks and covers horse and greyhound races. This enables the company to directly market its betting service to racing fans while they are watching a race.

VSiN, a sports betting network, is owned by DraftKings. This provides the company with a highly targeted audience comprised almost entirely of sports bettors. DraftKings also has a partnership with SB Nation, which allows them to reach an additional large audience.



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Earn visibility through keyword spikes

How to capitalize on the soccer app trend to increase traffic? The first step is to make sure you know when some of the major soccer events are taking place, and then make a detailed list of keywords ahead of time. Soccer app marketers can create a complete list of keywords a year in advance, and then modify or delete them based on the current situation. 

Using keywords to target your World Cup mobile app campaign will help ensure that your target audience sees your ads. It is also important to use strategic World Cup keywords in your App Store Optimization (ASO) strategy. Organic traffic accounts for 65% of App Store downloads. Track which keywords spike as the tournament progresses using a keyword analysis tool like Appranking.

You can also use these ASO tools to see which words have historically seen an increase in search volume, indicating that more people are searching for that term in app stores. When combined with difficulty, which is a measure of how difficult it is to rank highly for a keyword, you can identify strategic keywords to use in your ASO strategy. The sweet spot for organic discoverability is a keyword with a high search volume but a low difficulty to rank.

Advertising via Programmatic

As more and more aspects of business are automated, it stands to reason that advertising will follow suit. Set a list of criteria and a budget for programmatic advertising, then let AI decide which ads to buy and when. It is a highly efficient form of advertising that reduces manual labor, improves results, and enables highly targeted ad campaigns. Real-time data is used by the algorithms to find ad space, improve targeting, and respond to openings faster than a human could.

The marketing team at William Hill is utilizing programmatic advertising to serve ads to potential customers at the right time. They rely on first-party data to segment audiences based on various criteria, particularly product preference. Personalized campaigns like these enable the company to significantly increase customer acquisition.

Sportsbooks that choose this path should think about their sports promotion ideas, how frequently they advertise, and the ethics they follow when doing so. Many states have strict regulations regarding sports betting marketing.