App Store Optimization(ASO) is critical at any stage of the product development cycle.
Initially, it is intended to improve visibility and discoverability on app stores, with the primary goal of driving organic installs and lowering the costs of user acquisition and paid marketing actions. ASO's strategy aims to sustain growth and maintain top positions in charts and searches in later product stages, benchmarking performance with competition, and improving conversion, retention, and user feedback.
The ASO strategy is a long-term process that must be implemented and measured for an app to achieve and maintain consistent organic growth. We've highlighted some simple tips in this blog to help you monitor and measure your ASO performance. Spend just 15 minutes a day on these and you'll notice a difference.
1. App Visibility
One of the primary goals of ASO is to increase the visibility of your app in the App Store and Google Play search results. Increasing an app's visibility in stores increases the likelihood that potential users will see it.
Keyword rankings show where your app ranks about specific keywords. Keywords are terms that connect users to relevant apps that they are looking for. If you're unsure about which keywords your app should target, ASO World can help you quickly generate a list of keywords to identify the best opportunities. The best-case scenario is to rank in the top ten for high-volume keywords related to your app.
To effectively monitor your app's ASO performance, you must be aware of how and which keywords you are ranking for. Remember that removing high-performing keywords that bring in a large number of installs for your app could be a very bad idea. Furthermore, the greater the number and average volume of your keywords, the greater the visibility of your app. An app that ranks 50th or higher for a total of 200 keywords with a volume score of less than 10 will have less visibility than an app that ranks on 50 keywords with an average volume of 40 and a rank in the top 10.Related reading: Knowing Keyword Ranking Acquisition, How to Maximize Search Traffic Acquisition of New Apps?
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2. App conversion rate(CVR)
Your app conversion rate is an important KPI for measuring your ASO performance. The percentage of users who download your app after viewing its product page is referred to as the app conversion rate. Several strategies and techniques can aid in increasing the conversion rate of your app. Optimizing your app's creatives and monitoring your app's reviews and ratings, to name a few, are likely to benefit your app.
Keyword optimization or paid acquisition campaigns, for example, may drive a large amount of traffic to your app page. However, conversion optimization efforts will ensure that this traffic converts into app downloads.Related reading: How To Increase Your App Store Conversion Rate?Case Study: How A Mindfulness App Increase 10% CVR & 40% App Installs?
3. App ratings and reviews
Your app's reviews and ratings are critical KPIs for determining its success. People are naturally influenced by what their peers think, so ratings and reviews have a significant impact on app conversion rates. Before downloading your app, users will look at its average rating to see if it is liked by others. More reviews and a high average rating score send a positive message to users, encouraging them to download your app.
On the other hand, a lack of reviews and/or low ratings may deter users from downloading your app, resulting in lower app conversion rates. As a result, keeping track of your app's reviews and obtaining as many positive ratings as possible will increase your chances of having a successful app. In case of losing organic downloads, we offer services such as directly Buy App Ratings & Reviews
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4. Organic app installs
Organic installs are one of the most important KPIs because they represent the number of installs your app receives without any advertising efforts on your part. This specifically refers to users who install your app after searching or browsing the stores. This makes organically acquired users of high value, as they are more engaged with your app than users who install your app through ads.
Although the terms "downloads" and "installs" are frequently used interchangeably, it is critical to distinguish between them. This is important to remember because you may notice that the two numbers for your app do not exactly match.
● A download
is counted when a user downloads your app regardless of whether or not the user uses it.
● In contrast, an install
occurs when the user launches and uses the app.
Furthermore, acquisition campaigns conducted outside of app stores can have an impact on organic installs. Brand awareness campaigns on social media, for example, can lead to an increase in branded app store searches. Organic downloads for apps will increase, but this cannot always be attributed to ASO activities.
To most effectively measure the impact of your ASO efforts, schedule any ASO updates separately from any major app updates or advertising changes. Additionally, separating keyword updates from creative updates will allow you to better measure the impact of your work.Related reading: How To Get More Organic Traffic And Increase App Installs?
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5. App features on the stores
Being featured is extremely beneficial to the growth of your app and ensures quality and trustworthiness for store users. Having your app featured on the App Store or Google Play is a great way for it to reach new users and become more visible. To increase your chances of being featured, you should first work on your app to ensure that it provides users with a unique and qualitative experience.
Improve your storytelling and elements that distinguish your app or game from others to increase your chances of being featured on iOS. You should first focus on your app's performance and user satisfaction with Google Play.Related Reading: How to Your Game Featured on Google Play in 2022?
When setting goals for maximum engagement, it is critical to be realistic. These goals can be difficult to meet without a thorough understanding of an app's overall marketing strategy. It is also important to remember that ASO success does not happen overnight. Do not expect an immediate or quick increase in install growth. Instead, strive for long-term growth through quality app installs.