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https://asoworld.com/aso-glossary/topic-advanced-data-insights

Advanced Data Insights

Utilize app marketing metrics and advanced analytics tools to assess app performance, refine growth strategies, and make data-driven decisions that enhance user engagement and retention.
Home ASO Glossary Advanced Data Insights

Who Will Benefit from the Course

Boost your app's market presence with advanced ASO tools designed to drive visibility, increase conversions, and track performance effectively.
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Startup Founders

Identify profitable niches in mobile app markets. Boost brand awareness, user engagement, and app success.
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Indie Developers

App marketing courses clarify strategies to promote your app, boost visibility, drive installs, and ensure success.
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Marketing Managers

Key app marketing theories guide managers in promoting apps, building brand awareness, and acquiring users effectively.
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Future ASO Specialists

Ideal for those seeking a profitable profession. Learn audience insights, efiective funnel, and success metrics,

What are Advanced Data Insights?

Discover how to leverage advanced data analytics to gain deeper insights into user behavior and refine marketing strategies. Explore tools and techniques for collecting, analyzing, and interpreting data to make informed decisions that enhance app performance.
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All the terms you need to know about Advanced Data Insights

Keyword Popularity Search

Keyword Popularity Search identifies trending keywords in app stores, guiding ASO strategies to enhance visibility, engagement, and app installs.
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Keywords Ranking Drop

Keywords Ranking Drop refers to a decline in keyword rankings in ASO, often caused by competition, outdated metadata, or app store algorithm changes, affecting app visibility.
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Keyword Diagnosis Tool

The Keyword Diagnosis Tool helps marketers analyze keyword effectiveness, track rankings, and optimize strategies for better search visibility and traffic growth.
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Free ASO Tools

Free ASO Tools help app developers improve app visibility and downloads by offering keyword research, competitor analysis, and performance evaluation.
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Cost Per Acquisition

CPA is a crucial metric for measurement of the effectiveness of their marketing efforts in acquiring new users & calculate the cost-effectiveness of marketing.
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Page View

A page view in terms of app analytics is when an app store visitor views your app listing page in full.
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Get 50% off on your first order to start your app growth!
App Download Volume
App Download Volume represents the number of time that users successfully requested and downloaded the app.
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What is Average revenue per user (ARPU)
Average revenue per user (ARPU) is an app metric that calculates revenue from an app’s users. ARPU is calculated by dividing total revenue by the app’s active users.
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What is the Mobile CPI (cost per install)?
CPI, or cost per install, is a pricing model in which app advertisers pay each time a user installs their app from their ad.
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What is the Growth Loop?
The Growth Loop is a holistic approach to game growth which merges the monetization and user acquisition sides of the business to create a virtuous cycle of growth.
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A/B Testing Statistics and ASO Tips
A/B testing statistics refers to the statistical model used in the conduction of an A/B test (controlled experiment) which in the App stores is the comparison in performance between two variations of an App store page.
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How to measure & improve Lifetime value(LTV)
Lifetime value(LTV) is a core metric in mobile business growth, often used to determine how valuable a user is over the span of time that they’re using an app.
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Monthly Active Users(MAUs)-UserRetention Insights
Monthly active users or MAUs refer to the number of users who engage in some way with your app at least once in a month. MAUs are a KPI used to measure the health of an app.
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Why It’s Important to Measure Impressions
In digital marketing, impressions refers to the number of times your content is displayed. As a metric, impressions is one way marketers measure the ROI of ad campaigns.
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Session Length
Session length is the amount of time spent by a user inside your app during a session. It tracks how long a user was having a continuous experience in your app and serves as an indicator of user engagement.
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Average Revenue per Daily Active User (ARPDAU)
The Average Revenue per Daily Active User (ARPDAU) is a mobile marketing metric used to measure how well your monetization strategies are working.
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Bounce Rate - App Analytics & Promotion Insights
Bounce rate is the percentage of visitors who navigate away from a particular website after viewing only one page. Google Analytics defines bounce rate as the percentage of single-page visits.
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App Analytics
App Analytics give you the capability to monitor, and thus gain insight into how your users engage with your app.
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Click-Through Rate (CTR)
Click-Through Rate (CTR) is a ratio of people that click on a given ad, link, email, etc. to the total amount of people that viewed it overall. In mobile marketing, CTR refers to clicks on an ad relative to total views.
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App Tracking Transparency (ATT)
The App Tracking Transparency (ATT) framework was released as part of Apple’s efforts to advance user privacy on the App Store.
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Organic Flow: Best Practices & Key Aspects for Success
Organic Flow - is a number of unique users that came from store's search, lists in categories etc. They are all potential customers interested in trying the product.​
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Advanced Data Insights Practice & Solutions

How to perform advanced app data insights?
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ASO Metrics Drop Solution
The article explores the reasons behind declining downloads and visibility in App Store Optimization (ASO) and provides a detailed checklist and strategies for diagnosing and addressing these issues.
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Keyword Research Tools
The blog will simplify the process of conducting comprehensive ASO keyword research, offering actionable steps to boost your app's discoverability and reach.
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App Intelligent Diagnosis
ASOWorld's ASO Diagnostic Tool enhances app optimization through detailed analysis and competitive keyword insights.
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Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
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