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APPキーワードは、ASO最適化の基盤です。この基盤は、計画に沿って構築されていれば、合理的であり、将来の最適化作業ははるかに簡単になりますが、目的の効果を達成するのも簡単になります。
APPキーワードは、ASO最適化の基盤です。この基盤は、計画に沿って構築されていれば、合理的であり、将来の最適化作業ははるかに簡単になりますが、目的の効果を達成するのも簡単になります。逆に、APPキーワードの選択が合理的でない場合、将来の最適化プロセスは困難になります。ASOキーワードカバレッジプロセスの次の要約は、いくつかの一般的な問題のAPPオペレーターに役立ちます。
App Storeの検索エンジンはアプリの説明をスキャンしないため、操作する必要があるのは、100文字のキーワードフィールド、アプリ名、およびIAP表示名だけです。パブリッシャー名を使用することもできますが、それはまだAppStoreで公開していない場合に限られます。
アプリは、これらのフィールドにあるキーワードとキーフレーズの検索結果にのみ表示されるため、決定するのは難しいです。たとえば、私のゲームのそれぞれは、キーワード最適化の研究に何時間も必要でした。もちろん、キーワードを最大限に活用するのに役立ついくつかのベストプラクティスがあります。キーワードを選択する際に考慮すべき点は次のとおりです。
キーワードの関連性-キーワードの選択に関しては、シンプルで関連性のあるものにすることが重要です。キーワードのコンバージョン率はアルゴリズムに影響を与えるため、ターゲット外でコンバージョンに至らないキーワードを使用している場合、Appleはそのキーワードのランキングを下げます。
絞り込みます-キーワードの広範なリストから始めることを恐れないでください、しかし実際にそれらをASOで使用するときは、最高のものを選択する必要があります-そしてそれらを適切な場所で使用します。App Samuraiは、キーワードを再利用するべきではないと言っているので、適切なフィールドで適切なキーワードを使用する必要があります。
競争の少ないキーワードをターゲットにする-検索結果で上位にランク付けすることがいかに重要かは誰もが知っていますが、apptaminは、「上位3つの検索結果は、ブランド検索でのオーガニックダウンロード全体の75％以上、一般的な用語を使用した検索では50％近くを獲得しています」と述べています。したがって、可能な限り競争の少ないキーワードを選択することをお勧めします。
キーワードのパフォーマンスを追跡する-キーワードを決定し、ASO戦略で機能させるようになったら、パフォーマンスを監視することを忘れないでください。3〜4週間後、アプリストアから指標を取得し、戦略がどのように機能しているかを確認できるようになります。
キーワードが機能する機会を与える-キーワードをいじり続けたくなるかもしれませんが、頻繁に変更すると、コンバージョン率に影響を与え、アプリストアでのランキングが下がる可能性があります。
バックグラウンドでレビューのためにアプリケーションを送信するときにApple開発者によって追加されたバックグラウンドキーワード。合計100文字、いわゆる100文字です。
Appleのキーワードカバレッジは主に100文字を分割し、それらを組み合わせてカバレッジボリュームを形成するためです。
App Storeは、100文字を最小単位に分割してからグループ化します。単語が近いほど、グループ化される可能性が高くなります。
したがって、非常に重要なキーワードを前にコンマで配置することをお勧めします。他のキーワードでは、Apple独自の単語をグループ化するためにコンマを追加しないでください。Appleのルールを完全に理解すると、文字の無駄を減らし、より多くの単語をカバーできます。
App Store：キーワードの文字数制限は100文字です。Appleの検索アルゴリズムはキーワードフレーズを自動的にグループ化するため、できるだけ多くの単一キーワードを組み込むのが最善です。
Google Play：Apple App Storeのように、GooglePlayストアにはキーワードフィールドがありません。キーワードを特定したら、タイトルと説明に組み込む必要があります。
ただし、Googleは、アプリストアでのキーワードスパムをウェブでの扱いと同じように扱います。キーワードをリストアップしないでください。それらは文脈の中で使用され、説明全体を通して適切な頻度で繰り返される必要があります（1つの領域にまとめるのではなく）。
一部の業界専門家は、説明で上位のキーワードを4〜5回使用することをお勧めします。ただし、そのアドバイスは注意して行う必要があります。たった100語の長さの説明でキーワードを5回使用すると、キーワードスパムとしてGoogleに出くわす可能性があります。
これはよくある間違いです。App Storeがすべてのキーワードを無意味な巨大なキーワードとして読み取ることを恐れて、一部の開発者はスペースとコンマを使用して単語を区切ります。スペースは文字としてカウントされるため、これは不要であり、使用できるキーワードの数が減ります。
App Storeアルゴリズムは、スペースとコンマの両方を区切り文字として読み取ります。したがって、次に[キーワード]フィールドに入力するときは、キーワードを「魔法の、驚くべき、する、する、リスト」と書かないでください。iTunes Connectのヒントに従って、「magic、amazing、to、do、list」と記述してください。
人間がこのリストを読むことはないので、キーワード間のスペースをスキップして、数文字節約することができます。キーワードを「」で区切る限り、Appleはそれらを別個のキーワードとして認識します。
この例では、コンマの後にあるすべてのスペースを削除すると7文字が節約され、文字数は56になります。しかし、まだまだ絞り出す必要があります。
App Storeは、追加のキーワード検索によってアプリケーションに自動的にインデックスを付けます。たとえば、アプリケーションが無料ゲームカテゴリにある場合、キーワードのセットには「無料」や「ゲーム」などのキーワードが自動的に追加されます。メタデータにもう一度追加する必要はありません。
これは、アプリケーションが属する他のカテゴリおよびサブカテゴリの単語にも関連しています。たとえば、アプリケーションが同時に2つのカテゴリ（ツールとエンターテインメント）にあると仮定します。メタデータに自分で追加していなくても、これらのクエリによってインデックスが作成されます。
AppStoreとGooglePlayの規制によると、有名なブランドや商標の名前を使用したり言及したりすることはできません。では、直接の競合他社の名前でアプリケーションを本当に検索したい場合は、どうしますか？
App Storeでは、ちょっとしたトリックを使ってブランド名を追加できます。また、タイプミスで書かれた競合他社の名前のバリエーションを使用したり、ブランド名の最初の文字をいくつか使用したりすることもできます。
ただし、そのようなキーワードをテキストに追加する前に、ユーザーが実際にそのようなクエリを使用しているかどうかを確認してください。また、ブランド名のクエリを使用したこのような作業は、市場の規制に間接的に違反するものであり、競合他社があなたに対して苦情を申し立てることができることを忘れないでください。名前、サブタイトル、説明にブランド名や商標を追加してはなりません。
キーワードの最適化には、忍耐と細部への注意が必要です。たとえば、キーワードを削除するときは、それを使用する適切なキーフレーズが失われていないことを確認してください。これらのヒントは、利用可能なすべての文字スペースを最大限に活用するのに役立ち、iOS開発者としての制限内で最高の結果を得ることができます。
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コメント
Joe Summers
@Lyle Coleman Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play. With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can.
Joe Summers
@Lyle Coleman With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with.
Joe Summers
@Lyle Coleman For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking. There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm!
Terrance Fuller
@Daniel Fields Long-tail keywords are search phrases with longer word counts. Their length makes them more specific than searches with fewer words. “Buy breathable running socks” (4 words) is an example of a long-tail keyword, whereas “buy socks” is a short tail keyword.
Theodore Simmons
@Mabel Burton There are many factors that contribute to a mobile app’s success on the market. Apart from the overall and value it delivers, it must also be easy to find by potential users.
Theodore Simmons
@Mabel Burton If you run an Android app, one of the key ways of ensuring its high discoverability is by optimizing it for Google Play Store – so, making it stand out among the tens of other options available. Especially, as we’re talking about 2.9 million apps on Google Play worldwide!
Cody Conner
@Blake Norman As a first step, app developers and marketers usually start by setting up a collection of search terms that people use to find apps in the app stores. Following suit, you should think of terms people might use to search for your mobile apps. This can be your brand name, app name, and main app functionalities. Keyword research is one of the most time-intensive tasks in the ASO workflow.
Cody Conner
@Blake Norman Obtaining keywords and keyword inspiration from app store auto-suggestions are practical because you automatically get a sense of what other keywords the app store algorithms think are relevant to the one you just searched. By starting with auto-suggested app keywords you already have a good base of potential keywords and you didn't do any manual work at all.
Cody Conner
@Blake Norman After you have a list of keywords you need to choose which ones to implement in your app's metadata. Be aware that not all keywords might give you good results. This depends on several factors including the popularity, difficulty, and relevancy. If your app is published in Google Play and the App Stores, you may already be ranking for keywords you were unaware of before.
Tracey Dennis
@Irving Lambert If you are just getting started with App Store Optimization for Google Play, some of the concepts can be a little confusing and maybe even a little counterintuitive.
Tracey Dennis
@Irving Lambert Just because you add a keyword to your app’s metadata, does not mean that you will automatically rank for it. Some app publishers add a target keyword to the description of their app multiple times and wonder why they aren’t ranking.
Tracey Dennis
@Irving Lambert It is because there are may other factors that go into search rankings, in addition to the presence of keywords. Things like number of downloads, ratings, uninstalls and engagement all play a role in determining the overall rankings strength of your app.
Tracey Dennis
@Irving Lambert On top of this, nobody knows exactly how Google ranks apps. The algorithm is a closely guarded secret. But we do know enough of the major factors to make App Store Optimization very worthwhile. Now that you understand what to expect from this process, here are the three primary criteria you have to look at when choosing your first keyword.
Milton Sherman
@Tanya Fleming Place the strongest and more relevant key phrases in the App Name. Since the App Name has more weight in the algorithm, this is where you should place your best keywords and key phrases. The more relevant the term, the higher the conversion. When using key phrases, don't break them with other words.
Denise Hines
@Anne Garcia The Apple and Google Play stores each have their own unique algorithm, but the main ranking signals are similar.
Denise Hines
@Anne Garcia The main factors that matters are Keywords in Metadata, App Download Volume, Conversion Rate, Ratings & Reviews.
Carrie Cooper
@Dana Myers Just like internet marketers use Search Engine Optimization, or SEO, to get their web pages ranking highly in Google’s search results, app developers must use App Store Optimization, or ASO, techniques to get their app to the top of the app store search results.
Carrie Cooper
@Dana Myers It can be seen as effectively App Store SEO. Unfortunately, the true algorithms for ranking in both Apple’s App Store and the Google Play store for Android apps, just like the true algorithms for SEO, are not actually known, and change regularly. However, we do know that certain things affect your App Store rankings more than others.
Carrie Cooper
@Dana Myers By taking advantage of this these App Store Optimization tips, your app could rank higher, be seen by more people, and receive more downloads.
Richard Pearson
@Megan Brooks Just like with app titles, how you should handle app keywords differs from the Apple App Store to Google Play.
Richard Pearson
@Megan Brooks With Apple, you get only 100 characters for all of your keywords, so obviously, you need to choose wisely; it should go without saying that you should get as close to this 100 character limit as you possibly can.
Richard Pearson
@Megan Brooks With Google Play, though, there is no specific keyword field. However, the app description is searchable, and you have a comfortable 4000 characters to work with.
Richard Pearson
@Megan Brooks For the best App Store Optimization, you’ll want to put your most important keywords in your description five times. However, be careful not to overdo it – keyword stuffing will get your app penalized (just like keyword stuffing on a website would get your site penalized by Google), leading to a drop in your ranking.
Richard Pearson
@Megan Brooks There’s a fine line between optimizing your app description, and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm!
Dustin Becker
@Kelli Chambers Before you actually publish your app with the keywords you have selected, though, you will want to do some research to learn about the traffic, difficulty, and demand for those keywords, as well as how many apps are already using it.
Lynn Carroll
@Tina Wolfe Positive ratings and reviews, both in terms of quality and quantity, have a huge impact on your App Store Optimization efforts. It’s in your best interest to get as many as you can.
Lynn Carroll
@Tina Wolfe Of course, they need to be honest reviews from people who have actually downloaded the app.
Lynn Carroll
@Tina Wolfe You can encourage users you know through word of mouth to leave a good review of your app on the App Store or Google Play.
Lynn Carroll
@Tina Wolfe Another way to get app store reviews might be sending a push notification to encourage users to review your app (as long as you’ve gotten permission to send push notifications!).
Lynn Carroll
@Tina Wolfe You can also have an in-app pop-up notification asking the user to leave a good review if he or she liked it.
Bradford Holland
@Armando Goodwin The best way is to first determine the main content and main framework of the app, and then create the app, which can use different design layouts and design ideas. Push the app to all users first, then compare different designs with A/B testing to verify which one is better, and push the best design solution to all users.
Bradford Holland
@Armando Goodwin Then use this version as the basis to do further optimization, including showing different content and ideas to different groups of people. For different groups of people, a more effective classification method is to classify according to user needs, for example, from what search terms. We can use targeted trials to show them different versions of the app.
Bradford Holland
@Armando Goodwin Of course, such a personalized display strategy, or to compare the original that does not personalize the benchmark page, A/B test to see which is better, and then only the better strategy to go online.
Lowell Riley
@Lowell Riley A/B testing is not perfect. First of all A/B testing is used to determine which is better, the new idea or the existing product. In other words, the existing product already satisfies a certain need of the user. Then we use the AB testing method to try new improvements or new features.
Lowell Riley
@Lowell Riley If a brand new product is launched to market, A/B testing won't help you. For example, if a social product is completely changed into a game, then A/B testing will not be useful at all.
Lowell Riley
@Lowell Riley Also, A/B testing focuses on validation and analysis of product decisions, not on generating them. For example, if you want to experiment with a lottery feature, the lottery feature, instead of coming from A/B testing, is your own understanding of user needs.
Lowell Riley
@Lowell Riley If you never use A/B testing, then the most suitable scenario for A/B testing is when you next revamp your product, or put on new features. In the past, when the product was revamped or new features were added and went live without testing, you may have actually made your users active or turned down by 5%, but you didn't notice it.
Lowell Riley
@Lowell Riley Now you can experiment with AB testing methods before you go live to see what changes in user data will occur, and only those changes that make you get growth you go live, and you can achieve continuous optimization iteration of the product and continuous improvement.
Stephen Austin
@Warren Hart Similar to Apple App Store search guides, you must put your main keywords in the title of your Google Play Store app. This will increase your Android app's chances to rank better for those targeted keywords. According to MobileDevHQ, app titles that have keywords in them have 10.3% higher ranking than those that don't.
Dominic Hudson
@Bryan Reynolds There are many factors that contribute to a mobile app’s success on the market. Apart from the overall and value it delivers, it must also be easy to find by potential users.
Dominic Hudson
@Bryan Reynolds If you run an Android app, one of the key ways of ensuring its high discoverability is by optimizing it for Google Play Store - so, making it stand out among the tens of other options available. Especially, as we’re talking about 2.9 million apps on Google Play worldwide!
Geneva Nguyen
@Ervin Ortiz As a first step, app developers and marketers usually start by setting up a collection of search terms that people use to find apps in the app stores. Following suit, you should think of terms people might use to search for your mobile apps. This can be your brand name, app name, and main app functionalities. Keyword research is one of the most time-intensive tasks in the ASO workflow.
Geneva Nguyen
@Ervin Ortiz obtaining keywords and keyword inspiration from app store auto-suggestions are practical because you automatically get a sense of what other keywords the app store algorithms think are relevant to the one you just searched. By starting with auto-suggested app keywords you already have a good base of potential keywords and you didn't do any manual work at all.
Geneva Nguyen
@Ervin Ortiz After you have a list of keywords you need to choose which ones to implement in your app's metadata. Be aware that not all keywords might give you good results. This depends on several factors including popularity, difficulty, and relevancy. If your app is published in Google Play and the App Stores, you may already be ranking for keywords you were unaware of before.
Ebony Fuller
@Ebony Fuller If you are just getting started with App Store Optimization for Google Play, some of the concepts can be a little confusing and maybe even a little counterintuitive.
Ebony Fuller
@Ebony Fuller Just because you add a keyword to your app’s metadata, does not mean that you will automatically rank for it. Some app publishers add a target keyword to the description of their app multiple times and wonder why they aren’t ranking.
Ebony Fuller
@Ebony Fuller It is because there are many other factors that go into search rankings, in addition to the presence of keywords. Things like a number of downloads, ratings, uninstalls and engagement all play a role in determining the overall rankings strength of your app.
Ebony Fuller
@Ebony Fuller On top of this, nobody knows exactly how Google ranks apps. The algorithm is a closely guarded secret. But we do know enough of the major factors to make App Store Optimization very worthwhile. Now that you understand what to expect from this process, here are the three primary criteria you have to look at when choosing your first keyword.
