UK Marketing Reasons Why You Need Dark Mode for Your App

There has been a lot of hype about iOS 13 major release dark mode. While the list of iOS13 features is long but the Dark mode is a deal-breaker that gave a drastic change to the Apple operating system. It has been requested by iOS users for over years. Dark mode not only makes elements easier to eyes in the night but also has a dramatic look that increases user app stickiness.

Dark mode - the trend

Dark mode is nothing new. If you’re old enough to remember Teletext and Ceefax, you’ll recall cyan or yellow text on a black background as you squinted at the TV to read the weather forecast.

Computers screens originally used what we now call dark mode, because of the capacities of the cathode-ray tubes used several decades ago. But in a bid to encourage people who weren’t programmers to use computers, interfaces were gradually adapted to resemble paper – i.e. black text on white paper.

The science behind dark mode is still a little shady, with lots of conflicting views and evidence as to its benefits. Some experts say it’s easier and healthier to read text against a dark background as it reduces eye strain, while other studies arrive at the opposite conclusion.

There’s also a debate about whether dark mode can make your smartphone battery last longer.

Many mobile users simply think dark mode looks more slick. And some apps, most noticeably Spotify, have always leaned to the shadier side of the colour spectrum.

Click "Learn More" to drive your apps & games business with ASO World app promotion service now.

Users are tend to require the function of the dark mode

In any case, dark mode design style of digital products has become a major trend. While it is often said that dark mode reduces eye strain, there is no evidence that this is true.

In some cases, it is also thought to save battery life. And in this article, we're going to say that the dark theme is an aesthetic choice.
A better Look

Apple’s traditional bright white look changed to dark-give a new dramatic look to your app. Light and dark color use a different color palette. Colors that go well with a light background don’t work on dark appearance. The dark background uses subtle colors that go well in contrast to the background. Also, the bright color palette on a dark background shines bright and can put a strain on the eyes. Developers need to choose adaptive colors as per app UI that enable users to consume the content for a longer period.

Health & well - being

"Everyone can relate to being in a room where the lights are turned down and you've got this white screen blinding you," said Sameer Samat, Google's VP of product management for Android and Play, during an interview last week at Google I/O. One Reddit user did well to conclude this point with a brilliant comment about the benefits of dark mode:

The estimate of 58% of people who stare at the computer for 8 hours and At night, stare at the white screen faces eye strain, blurred vision, and headache. But it’s not just the brightness that affects eyes. It is also the color screen emits: red, blue, green. 

These colors are in sync with daylight but the problem occurs when we use the screen at night. According to experts, we produce the melatonin hormone that helps us feel tired and fall asleep. Excessive screen time and exposure to blue color can disrupt this process.

Dark mode solves this problem. The mode not only improves visibility for users in the low light environment but also sync and avoid hard-coded colors that cause insomnia.

Saves battery life

Google confirmed Dark mode made in its Youtube app on OLED screen can save up to 60% of Battery life in 100% screen brightness and 14% in 50% screen brightness. The reason behind this is OLED pixel generates its own light. OLED pixels are black thus draw no power and save battery in the dark-themed mode.

Battery life is a simple and most important aspect of user experience. The app is of no use when the device power is drained out. It is crucial that developers give importance to battery life by adopting dark mode.
Apple Wants iOS Developers To Implement Dark Mode For Better User Experience

User’s requests and complaints were taken into account when iOS 13 was launched. In order to give users the best experience, Apple wants developers to adopt the dark mode in the iOS app. Apple provides Mobile applications’ designers and developers with documentation on how to support dark mode and sync colors: The color catalog that sets best with the dark mode.

Keeps you ahead

There are 2.2 million apps on the App store. Apps in your category would be 1- 2 lakh. Apps who have enabled dark mode in their app would be few thousands. So, when you adopt the new features, you are technically in sync with users’ needs and get an edge over your competitors.

Facebook, Twitter, Youtube, Instagram all the big brands where users spend more than 1 hour are already leveraging the dark mode. There is a visible performance boost with faster app launches, Easier browsing, faster private sign in. In our opinion dark mode is a good option to enhance user experience. Our developers are embracing the mode all the time, and are finding more reasons to stick to all the new iOS 13.

If you are seeking to know more about the game industry trends in 2021 and Advise of optimizing your game's development, growth, and revenue strategies please join our Facebook group for more fresh and timely industry news!

Click here to join our facebook group!