Launched on 16 July 2025, App Store Connect’s new tag management feature uses AI and metadata to generate tags that enhance app visibility and relevance in the US market.
Apple has introduced a new tag management tool within App Store Connect, which became available on 16 July 2025, designed to assist developers in enhancing the discoverability of their applications on the App Store.
The update brings in app tags – succinct labels that emphasise the principal attributes of apps or games. Through a blend of developer-provided metadata, AI processing, and expert human review, these tags simplify the process for customers to locate suitable apps via search outcomes and product listings.
At present, confined to the United States, this innovation provides developers with an innovative means to engage their target users. In this piece, we delve into the nature of app tags, their operational mechanics, the perks they offer, and strategies for developers to oversee them.
App tags serve as brief identifiers that encapsulate the core of an app or game, for example, "Sleep" for applications focused on monitoring rest patterns. Generated from metadata entered by developers via App Store Connect, they are polished by artificial intelligence and manual checks to ensure precision. In contrast to general categories, these tags deliver precise, approachable descriptions, enabling apps to distinguish themselves amid intense rivalry.
These tags materialise in App Store search outputs and on product pages in the form of interactive hyperlinks. As an example, selecting "Sleep" guides users to a handpicked collection of pertinent apps. Such an arrangement not only facilitates easier finding but also spotlights applications aligned with individual preferences. Tags effectively close the divide between the solutions users desire and the offerings from developers, thereby elevating the overall navigation process.
ASO World Keyword Optimization
Boost your app visibility in the App Store & Google Play search result!
This capability delivers tangible advantages:
Developers have the option to adjust tags through the app details area in App Store Connect, opting out of those that seem mismatched. That said, stripping away every tag could diminish exposure, underscoring the importance of judicious choices.
Presently, the tags are exclusive to the US market and editable only by those with Account Holder, Admin, App Manager, or Marketing privileges. This targeted debut suggests promising wider adoption in due course.
The tag management system in App Store Connect represents a pivotal shift for app prominence, fusing advanced technology with human expertise to sharpen the finding process. It acknowledges the expanding influence of AI within app ecosystems, paving the way for worldwide rollout and more sophisticated data analysis. In the near future, developers could witness this developing into a fundamental element of app promotion, particularly with escalating rivalry and heightened user demands.
iOS 18 App Store Optimisation & SKAdNetwork,
Get FREE Optimization Consultation
Let's Grow Your App & Get Massive Traffic!
All content, layout and frame code of all ASOWorld blog sections belong to the original content and technical team, all reproduction and references need to indicate the source and link in the obvious position, otherwise legal responsibility will be pursued.
COVID-19 UPDATE 
