UK Marketing New Licensing Mandates for Developers: Vietnam Tightens App Store Game Rules

Starting February 4, 2025, game developers aiming to distribute their apps on the App Store in Vietnam must comply with new licensing regulations set by the Vietnamese Ministry of Information and Communications (MIC).

This move aims to ensure that all games available on the platform meet local content and regulatory standards.

New Licensing Mandate

The MIC has announced that all games distributed on the App Store in Vietnam must obtain an official license. This requirement is part of the government’s broader effort to regulate digital content and ensure compliance with national laws.

Developers who fail to secure a license risk having their games removed from the Vietnamese storefront.

Steps to Comply with the Regulations

To maintain availability on the App Store in Vietnam, developers must follow a clear set of steps:

1. Obtain a Game License

Developers must first apply for a game license through the appropriate channels. The licensing process involves submitting detailed information about the game’s content and adhering to MIC’s guidelines.

2. Update App Store Connect

Once the license is secured, developers must log in to App Store Connect and enter the license number along with the associated URL in the description section of their game’s product page. This step is mandatory only for the Vietnamese storefront.

3. Submit for App Review

After updating the product page, developers must submit an update to App Review to ensure compliance with the new requirements. This step is crucial to avoid disruptions in the game’s availability.

Seeking Assistance

For developers with questions or concerns about the licensing process, the Authority of Broadcasting and Electronic Information (ABEI), a division of the MIC, is the primary point of contact. ABEI can provide guidance on how to meet the regulatory requirements effectively.

Editor’s Comments

Vietnam’s new licensing requirements reflect a growing trend among governments to regulate digital content more strictly.

While this move may pose challenges for smaller developers, it also underscores the importance of aligning with local laws to ensure long-term market access. Developers should act promptly to avoid potential disruptions and consider seeking professional assistance to navigate the licensing process smoothly.

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