UK Marketing Latest Trends For App Marketers: How to Monetize Your Apps?

App monetization is the collection of methods you implement to create revenue from your mobile app. Some of the most popular ways of app monetization are in-app purchases, in-app advertising, or charging money for the download, as known as paid downloads.  

While in-app advertising is extremely effective for gaming apps, it may not be the best monetization model for a finance app. After reading this article, you will have a better understanding of the most common monetization methods and how they are implemented for various types of mobile applications.

First, prepare for app monetization

First and foremost, you must be familiar with your app. What value propositions do you provide and to whom do you provide them?

You can identify your target users and their behavior after answering these questions. App monetization strategies may produce different results for audiences of varying ages, demographics, and socioeconomic backgrounds.

The platform is also very important because Apple and Android users have very different behaviors. According to Appsflyer's research, iOS users are more likely to spend money than Android users.

Finally, how do your competitors monetize their apps? Which models do they employ? Are you talking about subscriptions, in-app purchases, or something else? Do these techniques produce the desired results? Do users have any issues with the app's monetization method? If so, can you provide better alternatives or simply lower subscription rates?

You can search your competitors on Appranking. For example, if you have an e-commerce app, you can search for your app competitors by entering "e-commerce" on Appranking:

App Monetization Strategies

Now that you have a better idea of what you're getting into, let's start talking about how to monetize an app.

Paid Downloads

You can monetize your app by charging a one-time fee for its services. This model can generate immediate revenue, but it has some drawbacks.

For starters, people may be unwilling to pay for an app that they did not use. You should begin with a free version, similar to The Foot-in-the-Door technique.

"Let's start small, with this free version." You can get the paid version here if you want more." It appears to work better than "Pay now, and if you don't like it, oh well."



With a free version, users can become acquainted with your app and decide whether or not to purchase it. Because this is a more dependable approach, it has the potential to generate more revenue in the future.

Second, rather than being paid once, you can monetize your app in small amounts on an ongoing basis. This means that other models may generate more revenue in the long run.

Monetization via freemium / subscription

If paid downloads aren't your thing, you can try the subscription model. You can offer subscriptions for various lengths of time, such as monthly, six-monthly, and yearly.

People, like paid downloads, are unlikely to want to subscribe to an app they are unfamiliar with. As a result, providing a free trial or a freemium model will be beneficial in persuading users to subscribe. However, make sure that your freemium is engaging and persuasive enough to entice people to buy. Determine how much content you want to share and which features you want to make available in this regard.

Health and fitness, news, and education apps all use freemium and subscription models. These models are also effective at retaining users. If they agree to yearly subscriptions, they will most likely return more frequently.



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In-App Advertising

This model for monetizing apps with ads is widely used among apps. It is based on the concept of displaying advertisements on your app and earning money from them. Furthermore, it is highly profitable because people are becoming increasingly reliant on their smartphones. The more they use their smartphones, the more advertisements they are exposed to. The more advertisements they see, the more money apps can make.

This method is particularly useful for Hyper-Casual games, which can monetize ads by displaying them in between rounds.

However, In-App Advertising takes many forms, and you should use the ones that are most appropriate for your app.

Banner Ads

Banner advertisements are typically displayed at the top or bottom of the screen. It is most likely the most user-friendly option because it does not interrupt the interaction or disturb the user.



However, banner ads have been around for a long time, and people have developed unintentional blindness to them. Yes, Banner Blindness does exist. Because people are aware that the top and bottom are used for banner ads, they unconsciously ignore the information there, which is known as Banner Blindness.

As a result, apps prefer other in-app advertisement options over banner ads. If you decide to use banner ads, make sure to include a strong call-to-action and eye-catching graphics for the best results.

Interstitial Ads

Interstitial ads can be images or videos in nature. In addition, unlike banner ads, interstitial ads interrupt the user experience and can be annoying if they appear too frequently. As a result, you must find the appropriate times to implement them. For example, in a game, you can implement them every 3-5 stages to avoid disruption.

Rewarded Ads

The attention span is very short, and most people, as you mentioned above, do not watch videos all the way through. Unless you give them something in exchange. That is why rewarded videos are so beneficial. Because advertisers have ample opportunity to explain their value propositions.



For example, suppose you're playing a match-three and you get very close to the next level but time runs out. At this point, the application will present you with a rewarded advertisement. If you keep watching until the end, you'll have one more chance to finish that section. And the app will generate revenue. Win-Win. Similarly, interactive or playable ads are excellent for increasing user engagement.

In-App Purchases

The In-App Purchase model is popular in the mobile app industry. To begin with, the app is free in the store, so users are more likely to click the download button than with paid downloads. This is the first advantage. Second, you can generate significantly more revenue in the long run.

Users can pay to unlock the features, purchase gems or skins, or spend money to get another chance to play. Or, my personal favorite, users can pay for an ad-free experience. At this point, you simply state that you must make money in some way, so either watch ads or pay to have them removed.

Model of Service Fees

This model would be familiar to any investor. This method is used by finance apps that provide access to stock markets and transactions.

For example, cryptocurrency is currently in a bear market. And you might want to take advantage of the situation (This is not investment advice in any sense). So you download Binance and place an order to purchase a certain amount of Ethereum. Binance will earn money from your transaction by charging a service fee.

The design is also popular in shopping apps. Get, a shopping app that offers fast delivery for food and grocery orders charges a service fee. This app monetization model is also popular with shopping apps.

As a result, if your app has features that improve daily life processes, such as online payment or mobile investment, the Service Fee model can work flawlessly for you.



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SMS and email marketing

Email and SMS marketing are long-term and indirect methods of app monetization. Collecting emails and contact information allows you to create customized marketing campaigns. As a result, you can better address your user base and improve the user experience.

Unlike the models discussed above, these approaches are supplementary elements that should be combined with the app monetization model that best suits your app.