TikTok soared to staggering adoption levels in 2020 as the pandemic blockade kept mobile users looking for ways to entertain themselves at home. At the time, 400 apps catering to TikTok debuted on the App Store and Google Play.
That number has now risen to 900 apps, according to Sensor Tower, highlighting the huge success of TikTok and the desire of users to find more content around it.
We saw the rise of photo editors in the early 2010s, and now it's time for video. Video editing apps play an important role in the creation and popularity of video content. The fact that video is so hugely popular has created a demand for video editing apps to create stunning, interactive videos.
Popular video editing apps you should pay attention
In this competitive world, there are several video editing applications on the market that have become benchmarks with their unique features.
InShot
InShot is a free image and video editing app for iOS and Android. The app is mainly used for social media videos with a canvas size that matches the video and image formats available on different social networks and apps.
The tool is not intended for professional video editors. Instead, it is intended for regular users with little to no video editing experience who want to publish professional-looking videos without investing a lot of time in editing.
In addition to that, the application allows you to add backgrounds behind your videos, insert music, add different filters and sound effects, and enhance your videos with stickers, titles and emoticons.
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FilmoraGo
FilmoraGo is one of the best video editors for Android. The tool has an intuitive user interface and is easy to use. With FilmoraGo you can create stunning videos in minutes thanks to the various filters and effects offered by the application.
FilmoraGo is completely free. Although it is free to use, the application does not limit you in any way - there is no maximum video clip duration and, unlike the desktop version, the application does not add a watermark to your videos.
LumaFusion
LumaFusion is packed with advanced video editing features. The tool offers native support for HD and 4k video, with six video and audio tracks for photos, videos, titles and graphics, and dozens of transitions to choose from.
With LumaFusion, you can tweak every aspect of your video - from keyframing and color correction to overlaying multiple effects.
Analyze your app market and competition condition
Before entering the industry, you need to analyze your target audience, your competitors, the needs of your application, and determine their strengths and weaknesses.
What's your video editing app's uniqueness?
In this highly competitive market, you will find many video editing applications on the market. So, if you are developing such an application, what is new in it? The question must be, how is your application different from the existing ones?
Well, you have to add some unique features to your idea. No user wants to have the application in the above mentioned application. If you offer a better user experience or some extra features, they will definitely choose you.
Therefore, you must start by studying your competitors better. You must offer unique solutions to your users. You should also know what features your competitors offer and what features they are missing, etc.
Define your target audience
If you don't know your destination, there is no way to direct that path.
Therefore, as a mobile app development company, we can advise you that you must know who you are developing a mobile app for. It is crucial to understand the interests of your audience and the problems they want to solve.
Since this blog is about how to create a video editing app, the target audience is more likely to be sports, travel, video bloggers, etc. Often, video editing apps are designed for amateur photographers who like to create interesting videos.
You can segment your users by the following categories.
- Age
- Location
- Interests
- Income
This divergence will help you narrow down your target audience. In addition, you can ask your audience about their experience with the video editing application and take note of their comments.
Social media integration
Social media integration is the most important feature of any video editing application. Once users create an interesting video, they will want to show it to people and share it immediately on other social media platforms such as Twitter, Facebook, Instagram, TikTok, etc. In addition to video sharing, your app can also be seen by other people to other users. Adding as many social media channels as possible to your video editing app is a smart choice.
Monetization
It is crucial to start MVP to generate revenue from your app. This will help you test various monetization methods, such as premium features, subscriptions and in-app purchases.
Video editing apps can boost your business revenue. snapchat and Instagram stores allow promoters to advertise their products through video ads. However, your app should have unique features such as facial filters, animations, effects, geo-tagging, etc. to allow users to use them more effectively.
This will help you integrate those features that users want to see.
ASO strategy to apply on video editing apps
ASO is a key part of success for most apps, and soon enough enough for the competition, which is why if you haven't started before you're already a step behind. Good ASO requires experimentation and iteration. The sooner you start, the closer you will be to real organic growth.
Video editing app keywords list
If you are ready for app store keyword research, we recommend that you create specifications for your App Store keyword optimization. For example
Question Keywords: Question keywords describe why users are searching for the app.
User Keywords: User keywords represent the role your target audience plays when using the app.
Action keywords: The action keyword specifies how your app is handled and used.
Function keywords: The function keyword is the basic function of the application.
Location keywords: The location keyword describes where people are using your app.
The generation that is flocking to download video editors is looking for convenience rather than branding, and video editing is the perfect category for organic discovery. There is a lot of demand, and instead of targeting brands directly, it's targeting features.
This means that with the right ASO strategy, any app can take off. The key to this strategy is that all keywords must be well integrated with the keywords in the name and subtitle. Within each group of keywords, there will always be some more popular and similar-sounding keywords. Those should always go into the name of the application. In some cases, different words can be used to describe the same action, such as "merge" and "combine".
Screenshot & video analysis
If you have a video editor, you must play the video that shows it. Your video has to go beyond animated screenshots, first providing the user with what they want (the perfect video), and then guiding them through the how-to (the features).
Instead of reiterating the basics (actionable titles, contrast, color, character use), I'd rather talk about something more advanced, which is choosing what to say in a screenshot. Many developers think this means listing all the things their application can do. Let's talk about what the user wants, not what the developer gives.
As a user, you always have something you want to do, and most of the time, in your mind, that thing has nothing to do with a specific feature.
"We don't want a way to combine video clips, we want the perfect video for TikTok. We don't want video filters. We need our videos to stand out from the crowd."
Highlighting is great, but telling users what they want to hear is even better.
Rating and reviews
The higher the app's natural ranking in the store, the more traffic it will get and the more accurate users will be. An important criterion for defining the effectiveness of ASO optimization is to see how the App app's ranking changes in the App Store.
App reviews in the app store can help you iterate and optimize your app. Also, the store will recommend your app to users.
App ratings and reviews are vital to your app's success in the Google Play and App Store. People use ratings and reviews to decide whether they should or should not download an app.
If we talk from the perspective of a developer, app reviews and ratings are everything. Whenever you publish an app, surely, you get curious about the feedback of the user. User reviews and ratings are one of the primary criteria that decide if an app will survive and thrive in the market, or not.
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