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https://asoworld.com/en/blog/google-play-system-updates-june-2025-new-features-aso-strategies-for-android-developers

UK Marketing Google Play System Updates (June 2025): New Features & ASO Strategies for Android Developers

Google Play’s June 2025 updates add cellular downloads, Webtoon previews, and enhanced events—boosting app visibility and engagement in UK.

Posted: Jun 23 2025
Updated: Jul 9 2025

Home Blog App Store News Google Play System Updates (June 2025): New Features & ASO Strategies for Android Developers

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Google Play System Updates June 2025

Google Play's June 2025 system updates bring powerful features like cellular downloads for large apps, redesigned Webtoon previews, and enhanced event cards, offering developers new ways to improve app discoverability.

As an Android developer, leveraging these updates can boost your app visibility and user engagement in a competitive market!

In this blog, we break down the key Google Play Store updates for June 2025 chronologically, exploring their impact on developers, Google's direction, and app market trends from an ASO perspective:

System Updates June 2025

【Google Play Store v46.5】(2025-06-02)

[Phone] Redesigned Webtoon samples are now available.


💡 Expert Insights
:

Webtoon and comic app developers should create striking previews with keywords like "Webtoon" or "comics" in listings. This can boost search visibility as users gravitate toward immersive content, driving more downloads.

👉 What About Google Play Store ASO And Its Keyword Optimization

What About Google Play Store ASO And Its Keyword Optimization

 

[Phone] Improved survey features for better user feedback collection.


💡 Expert Insights
:

Use survey feedback to refine your app. Positive reviews from happy users lift rankings, while addressing issues quickly helps retain users and strengthens ASO.

[Phone] A new "View" button on event cards in search results and app pages shows event details.


💡 Expert Insights
:

Event-driven apps should add clear event descriptions and visuals with relevant keywords. This improves discoverability in searches, especially for users seeking real-time experiences.

[PC, Phone] Updated featured in-app items for a smoother experience.


💡 Expert Insights
:

Highlight top in-app items with clear visuals and descriptions in Play Console. This draws attention in featured sections, boosting purchases and engagement.


【Google Play Store v46.7】 (2025-06-16)

[Phone] Large apps can now be downloaded easily on cellular data.


💡 Expert Insights
:


For large apps like games or tools, mention cellular download support in your listing. This appeals to users in low-Wi-Fi areas, especially in emerging markets, and can increase installs.

[Phone] Ads now appear in a grid format on the Play homepage.

 

💡 Expert Insights:

Use bold, tested creatives to compete with these ads. Smart ad integration in your app can lift revenue without frustrating users, keeping reviews positive for better ASO.

[Phone] Redesigned components for app downloads and installs.

💡 Expert Insights:

Ensure your app aligns with the new install flow for smooth onboarding. Promote fast installs in your listing to improve conversion rates and ASO metrics.

Strategic ASO Recommendations for Developers

  • Webtoon & Event Optimization: Use vibrant Webtoon previews and event details with keywords like "Webtoon" or "events" to boost search rankings and downloads.

  • Cellular Download Focus: Highlight cellular download support for large apps to attract users in low-Wi-Fi regions, increasing installs in growing markets.

  • Survey-Driven Insights: Act on survey feedback to improve your app, driving better ratings and retention, which are critical for ASO success.

  • Optimized Install Flows: Test your app with the new install components and promote fast onboarding in listings to lift conversions and ASO performance.

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Editor's Comments

Google Play's June 2025 updates reflect a clear focus on user experience, discoverability, and market expansion.

Features like cellular downloads open new opportunities in underserved regions, while visual enhancements such as Webtoon previews and grid-style ads cater to evolving content consumption trends.

Developers who adapt quickly—by optimizing listings, refining onboarding flows, and leveraging user feedback—are well-positioned to benefit from improved visibility and engagement.

These updates also signal Google's continued investment in making the Play Store a more dynamic, developer-friendly platform.

Recommended Reading:

  • App Store Optimization: All-in-One Guide to Boost Your App Visibility in App Store & Google Play

    A beginner's guide to mastering ASO on Google Play and App Store.

  • Google Play System Updates (May 2025)

    Explore the system updates last month.

  • Google I/O 2025: Key Updates for Android Developers

    Insights from Google I/O 2025 to enhance engagement and monetization.

Sources:

  • Google System Release Notes - support.google.com


ASO Topic Google Play Ranking Algorithm,

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