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Google Play’s June 2025 updates introduce mobile downloads, Webtoon previews, and enhanced events—helping to increase app visibility and user engagement.
Google Play's system updates for June 2025 introduce powerful features such as mobile data downloads for sizeable applications, revamped Webtoon previews, and improved event cards, providing developers with fresh opportunities to enhance application discoverability.
For Android developers, utilising these updates can enhance your app visibility and user engagement in a competitive marketplace!
In this article, we chronologically examine the key Google Play Store updates for June 2025, analysing their impact on developers, Google's strategic direction, and app market trends from an ASO perspective:
| [Mobile] Redesigned Webtoon samples are now available. |
💡 Expert Insights:
Developers of Webtoon and comic applications should produce compelling previews, incorporating keywords such as "Webtoon" or "comics" in listings. This can improve search visibility, as users are attracted to immersive content, thereby driving additional downloads.
👉 What About Google Play Store ASO And Its Keyword Optimisation
| [Mobile] Improved survey functionality for more effective user feedback collection. |
💡 Expert Insights:
Utilise survey feedback to refine your application. Positive reviews from satisfied users can elevate rankings, while swiftly addressing issues helps retain users and strengthens ASO.
| [Mobile] A new "View" button on event cards in search results and application pages now displays event details. |
💡 Expert Insights:
Event-driven applications should include clear event descriptions and visuals with pertinent keywords. This enhances discoverability in search results, particularly for users seeking real-time experiences.
| [PC, Mobile] Updated featured in-app items for a smoother user experience. |
💡 Expert Insights:
Highlight key in-app items with clear visuals and descriptions in the Play Console. This draws attention in featured sections, boosting engagement and purchases.
| [Mobile] Large applications can now be downloaded via mobile data. |
💡 Expert Insights:
For sizeable applications, such as games or productivity tools, mention mobile data download support in your listing. This appeals to users in areas with limited Wi-Fi access, particularly in emerging markets, and can increase installations.
| [Mobile] Advertisements now appear in a grid layout on the Play homepage. |
💡 Expert Insights:
Use bold, tested creatives to stand out among these adverts. Smart ad integration within your application can boost revenue without irritating users, preserving positive reviews and supporting ASO.
| [Mobile] Components for application downloads and installations have been redesigned. |
💡 Expert Insights:
Ensure your application aligns with the updated installation flow for a seamless onboarding experience. Promote rapid installation in your listing to enhance conversion rates and ASO metrics.
Webtoon & Event Optimisation: Utilise vibrant Webtoon previews and detailed event information with keywords such as "Webtoon" or "events" to improve search rankings and downloads.
Mobile Data Download Emphasis: Highlight support for mobile data downloads for large applications to attract users in regions with limited Wi-Fi, increasing installations in expanding markets.
Survey-Driven Insights: Act upon survey feedback to enhance your application, improving ratings and retention, which are crucial for ASO success.
Optimised Installation Flows: Test your application with the new installation components and promote rapid onboarding in listings to elevate conversions and ASO performance.
Google Play's June 2025 updates demonstrate a clear emphasis on user experience, discoverability, and market expansion.
Features such as mobile data downloads open new opportunities in underserved regions, while visual enhancements like Webtoon previews and grid-style adverts cater to evolving content consumption trends.
Developers who adapt swiftly—by optimising listings, refining onboarding flows, and leveraging user feedback—are well positioned to benefit from improved visibility and engagement.
These updates also indicate Google's ongoing commitment to making the Play Store a more dynamic, developer-friendly platform.
Recommended Reading:
A beginner's guide to mastering ASO on Google Play and the App Store.
Explore last month's system updates.
Insights from Google I/O 2025 to enhance engagement and monetisation.
Google Play Store Ranking Algorithm,
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