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Google Play’s latest policy updates, effective from 30 October 2024, require developers to adhere to new standards covering health apps, data privacy, permissions, and child safety.
As a developer, keeping abreast of policy changes is essential for maintaining your app's compliance and ensuring a smooth user experience. The latest Google Play policy updates, effective from 30 October 2024, introduce significant changes across various app categories.
This guide is designed to help you understand these updates and provide practical advice on how to adapt your apps accordingly.
- Expanded Medical Features Policy
📕 Policy Update: The medical features policy now encompasses the latest medical guidance and disclaimer requirements. Health-related policies are fully integrated into the Health content and services page.
💡 Expert Advice: Review and update your app to comply with the new guidance and disclaimers. Ensure all health-related content is accurate and meets the latest standards to maintain user trust and avoid policy breaches.
For professional assistance, visit our Health & Medical App Marketing Solutions.
- Clarification on Enforcement Process
📕 Policy Update: The enforcement process page now provides clearer guidance on how the use of third-party code (including SDKs) may affect policy compliance.
💡 Expert Advice: Conduct a thorough audit of third-party code in your app. Ensure all SDKs and external libraries comply with Google Play policies. Keep these components updated and monitored to minimise compliance risks.
- Updated Privacy Guidelines
📕 Policy Update: The Protecting User Data and Privacy section of the Mobile Unwanted Software Policy has been updated to guide developers to the most relevant requirements.
💡 Expert Advice: Reassess your app’s data handling practices to meet the updated privacy guidelines. Implement robust protection measures and clearly communicate privacy practices to your users.
- Child Safety Standards Self-Certification
📕 Policy Update: By 22 January 2025, social and dating apps must self-certify in the Play Console to comply with the new child safety standards.
💡 Expert Advice: Prepare for the self-certification process by understanding the new child safety standards. Refer to resources such as the Tech Coalition's best practices guide to ensure full compliance and user safety.
For professional support, see our Social & Dating App Marketing Solutions.
- Extended Compliance Deadlines
📕 Policy Update: The deadline for the Photo and Video Permissions policy has been extended. From 22 January 2025, apps may access photos and videos only for functions directly related to app functionality.
💡 Expert Advice: Review your app's permissions and ensure they are strictly necessary. Use system pickers to access media files and apply for an extension if required.
For specialist guidance, explore our Photo & Video App Marketing Solutions.
Google Play’s latest policy updates are intended to enhance user safety, privacy, and compliance with health regulations. By understanding and applying these changes, you can ensure your app remains compliant and continues to provide value to users.
If you have questions or need assistance, reach out via the forms or explore additional resources in the Play Console.
Stay up to date with more App Store and Google Play policy news by registering with ASOWorld.
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