UK Marketing Google Play Games on PC Introduces New Advertising Opportunities

Google Play Games on PC is opening up new avenues for ad providers and buyers. The platform, which allows users to enjoy Android games on Windows PCs, is now offering enhanced advertising opportunities. In this article, we'll explore how ad providers and buyers can make the most of this unique gaming environment.

Key Differences:

Google Play Games on PC offers a gaming environment distinct from traditional mobile devices. Here's what sets it apart:

1. Larger Screens: Gamers are treated to a more immersive experience on expansive PC screens, offering sharper graphics and more detailed gameplay.
2. Keyboard and Mouse Controls: PC users rely on the precision of keyboards and mice for input, enhancing their gaming experience and control.
3. Limited App Installations: Unlike mobile users, PC gamers may face limitations when it comes to installing mobile apps promoted through ads.

For Ad Providers:

Ad providers leveraging Android SDKs can seamlessly integrate their advertising into Google Play Games on PC. However, it's crucial to consider how ads are displayed and how users interact with them on desktop PCs. Ad providers are encouraged to optimize their ads to ensure a seamless and engaging experience for gamers.

For Ad Buyers:

Ad buyers now have the opportunity to target, exclude, or adjust their bidding strategies for inventory on Google Play Games on PC. This opens up a unique advertising landscape, tailored to the PC gaming community.

Click "Learn More" to drive your apps & games business with the ASO World app promotion service now.

Google's Updated Policy:

Google is embracing the cryptocurrency and NFT gaming world with a policy update:

• Advertisers can now promote blockchain video games that use NFTs.
• Games offering in-game cosmetics, weapons, or other in-game items as NFTs can be advertised.

Limitations on Crypto Games:

Google's policy update imposes restrictions on crypto games:

• Games allowing players to wager or stake NFTs for real-world value, including NFTs, cannot advertise.
• Social casino games granting users NFTs are also prohibited from running ads.
• Real-money gambling games face similar ad restrictions.
• Games involving staking or "locking up" crypto or NFTs for earnings are not allowed under the new policy.
• Games with gambling elements must secure gambling licenses or certification through Google's gambling application.

Google's policy highlights its distinction between NFTs representing in-game items and those facilitating gambling mechanics. The tech giant seeks to strike a balance between openness and regulation in blockchain and NFT gaming. This reflects Google's commitment to ensuring a safe and responsible gaming and advertising ecosystem.