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https://asoworld.com/en/blog/google-eases-app-testing-requirements-for-new-developers

Google Relaxes Testing Rules for First-Time Developers

Google has lowered the minimum tester requirement for new app launches, reducing pressure on smaller developers while still supporting quality assurance.

Posted: Dec 23 2024
Updated: Nov 20 2025

Home Blog App Store News Google Relaxes Testing Rules for First-Time Developers

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Google reduces Play Store testing requirements for new indie developers

In a welcome move for independent developers, Google has significantly relaxed the app testing requirements for new personal developer accounts on the Google Play Store.

New Testing Requirements

Effective December 2024, personal accounts created after 13 November 2023 now need only 12 testers participating in closed testing for at least 14 days before an app can be submitted for production.

This is a substantial reduction from the previous threshold of 20 testers — a change that has been warmly received across the indie developer community.

How Does This Change Affect Developers?

Addressing Indie Developer Concerns

The adjustment comes in direct response to feedback from solo and small-team developers, many of whom struggled to rally 20 genuine testers from their personal networks.

By lowering the bar, Google has removed a major hurdle, making it far easier for independent creators to bring their apps to market.

Continuing to Uphold Quality Standards

Although the requirement has been eased, the core purpose remains unchanged: gathering real-world feedback to catch issues before a public launch, thereby protecting end-user experience.

Google has simply recognised that the original 20-tester rule was creating unnecessary friction without proportionally improving quality.

Business Accounts Unaffected

This relaxation applies exclusively to personal developer accounts. Business (organisation) accounts remain subject to the original, more stringent testing rules.

Learn more about the latest App Store & Play Store policy updates → App Store News

Conclusion

Google’s decision marks a positive step towards a more inclusive Play Store ecosystem. By listening to indie developers and lowering an overly restrictive barrier, the company should see a wider variety of creative, niche, and experimental apps reach users in the coming months.

As policies continue to evolve in response to community feedback, the overall diversity and quality of apps on Google Play can only benefit.


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Once your app is live, the real work begins: driving visibility and downloads. A proven way to achieve rapid early traction is through targeted App Store Optimisation (ASO) combined with strategic user acquisition.

Discover how these two disciplines work together in our in-depth guide: How the Combination of ASO and User Acquisition Impacts App Launch Success.

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