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https://asoworld.com/en/blog/app-store-policy-updates-pricing-tax-changes-for-japan-t-rkiye-madeira-nepal-and-kazakhstan

UK Marketing App Store Policy Updates: Pricing & Tax Changes for Japan, Türkiye, Madeira, Nepal and Kazakhstan

Explore the impact of App Store's price and tax updates on developers, focusing on proceeds and strategic pricing adjustments in UK.

Posted: Nov 21 2024
Updated: Dec 9 2024

Home Blog App Store News App Store Policy Updates: Pricing & Tax Changes for Japan, Türkiye, Madeira, Nepal and Kazakhstan

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App Store Regional Policy Updates

In a recent announcement on November 14, 2024, Apple detailed significant updates to its App Store's VAT and pricing policies, affecting developers worldwide.

These updates, set to unfold in two phases, will impact 44 currencies and 175 storefronts.

Tax Updates (From October)

VAT Remittance in Nepal and Kazakhstan

Apple has ceased VAT remittance in Nepal and Kazakhstan in the initial phase, potentially boosting local developers' earnings by simplifying their tax obligations.

This move aligns with broader trends aimed at enhancing the digital marketplace in emerging economies.

VAT Reduction in Madeira

In Madeira, the VAT rate for certain publications has decreased from 5% to 4%.

This reduction can potentially lower the overall cost for consumers, making apps more attractive.

Developers targeting this region should evaluate how this change affects their pricing models and consider passing on the savings to consumers to boost sales and user acquisition.

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Pricing Adjustments (From December 2nd)

Global Price Consistency in Japan and Turkey

Starting December 2, 2024, pricing in Japan and Turkey will be adjusted to maintain consistency across storefronts.

While the specific details of these adjustments are yet to be disclosed, developers should anticipate potential shifts in consumer purchasing behavior.

It is crucial to monitor these changes closely and be prepared to adjust marketing strategies and promotional efforts accordingly.

Stability in Subscription Pricing

One notable aspect of this update is the stability in automatic renewal and manually managed subscription pricing.

This consistency allows developers to maintain control over their subscription strategies, ensuring that long-term pricing plans remain unaffected.

Developers should leverage this stability to focus on building robust subscription models that enhance customer retention and lifetime value.

💡 Subscription App Trends: What Key Developments Should App Developers Watch for in 2025?

App Store Policy Updates

Strategic Recommendations for Developers

1. Utilize App Store Connect

Apple provides developers with tools like App Store Connect to manage pricing and availability effectively.

You should regularly use these resources to stay informed about regional changes and swiftly adapt their pricing strategies.

App Store Connect can help developers analyze sales data, monitor trends, and make data-driven decisions to optimize pricing.

2. Conduct Regional Market Analysis

Understanding regional market dynamics is essential for optimizing pricing strategies.

Developers should conduct thorough market analyses to identify consumer preferences, purchasing power, and competitive landscapes in affected regions.

Tailoring pricing strategies to align with local economic conditions can help maximize revenue and enhance market penetration.

💡 Global & Regional Mobile Market Trends

A Comprehensive Analysis of the Mobile Market in 2024

3. Reevaluate Pricing Models

With the recent updates, developers have an opportunity to reevaluate their pricing models.

Consider experimenting with different pricing tiers, promotional offers, or bundling strategies to attract new users and retain existing ones.

Flexibility in pricing can be a significant competitive advantage in a rapidly changing global market.

💡 ASO Guide: How to Monetize Your Game in Mobile App Business?

Game Monetization

4. Monitor Consumer Feedback

Consumer feedback is invaluable in understanding the impact of pricing changes.

What you should do is to actively seek user feedback and analyze reviews to gauge consumer sentiment.

This feedback can provide insights into how pricing adjustments are perceived and offer guidance on further refinements.

💡 The Understanding and Practice Collect User Feedback and Reviews for Mobile Apps

user feedback


The App Store's recent pricing and tax updates present a dynamic landscape for developers.

By leveraging available tools, conducting thorough market analyses, and remaining responsive to regional changes, developers can optimize their pricing strategies to enhance competitiveness and maximize revenue.

As the global economy continues to evolve, staying informed and adaptable will be key to thriving in the ever-changing app ecosystem.


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Ethan Carter is a seasoned app developer with 12 years of experience, focusing on integrating AI and machine learning into innovative software solutions. His expertise in cutting-edge technologies has driven successful projects that enhance user accessibility and experience.

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