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An overview of the key July 2025 updates from the App Store and Google Play, including new ASO features, policy changes, and developer tools.
The July 2025 revisions to the App Store and Google Play herald major shifts for app creators, publishers, and marketing specialists.
Among these are innovative instruments, regulatory tweaks, and capabilities geared towards bolstering app visibility, fostering user involvement, and ensuring conformity with platform guidelines.
What follows is an in-depth examination of the freshest innovations across app stores, equipping trade insiders to chart the shifting sands of the mobile app domain.
On 16 July 2025, App Store Connect unveiled a clever tag management tool powered by AI, designed to help your app stand out in American search results. Keen to climb the rankings? Refine your metadata to match user queries precisely. Do give it a whirl.
Apple has released fresh Figma and Sketch kits tailored for the Liquid Glass look in iOS 26, and they are rather splendid. These resources simplify crafting app icons that exude contemporary elegance. With iOS 26 on the horizon, it's high time to overhaul your graphics and captivate onlookers.
From April 2026 onwards, watchOS applications must embrace 64-bit architecture and incorporate the watchOS 26 SDK. This transition promises enhanced efficiency, so best not to dawdle—commence trials promptly to sidestep any snags.
On 25 July 2025, Apple revamped its age classification framework, replacing 12+ and 17+ with 13+, 16+, and 18+. Developers have until 31 January 2026 to revise entries in App Store Connect. A swift audit of your app's contents today could prevent exposure problems down the line.
Custom Product Pages (CPPs) have received a substantial enhancement—you can now link keywords to as many as 35 CPPs for better positioning in niche queries. It's a veritable treasure trove for elevating conversions through audience-specific tailoring. Why not trial some specialised terms to discover what resonates?
Google Play's policy alterations on 10 July 2025 have sharpened restrictions on personal loan services (particularly in Pakistan) and cryptocurrency applications, alongside a deadline of 31 August 2025 for targeting Android 15 (API 35). Shun the peril of removal from the store—revise your app without delay to maintain compliance.
The July 2025 rollout features upgrades to Google Play Services (versions 25.26 to 25.28), including seamless Android Auto sign-ins and Wallet refinements, as well as Play Store (versions 47.0 to 47.2) novelties such as Freeform Q&A and Wear OS widgets. Such refinements hone your app's interface, encouraging repeat visits from users—embrace them fully.
July 2025 saw the debut of hero imagery, YouTube playlist sliders, and sound clips. These vibrant elements offer a prime opportunity to forge a striking debut. Consider incorporating audio into your listing—it's an established method for engaging potential users.
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Key ASO FAQs in 2025
Google Play ASO Checklist: Keyword Research Guide 2025
ASO Advanced Strategy: How to Reply to App Reviews on App Store & Google Play?
App Promotion Guide: Best Practice to Lower Cost Per Install (CPI) with ASO
ASO in RUStore: How to Promote Your App and Attract Organic Traffic
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