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Overview of key July 2025 updates from App Store and Google Play, including ASO features, policy changes, and developer tools in UK.
The July 2025 updates for the App Store and Google Play introduce significant changes for app developers, publishers, and marketers.
These updates include new tools, policy adjustments, and features aimed at improving app discoverability, user engagement, and platform compliance
Below is a detailed overview of the latest developments of app stores to help industry professionals navigate the evolving mobile app landscape.
App Store Connect dropped a slick tag management feature on July 16, 2025, using AI to craft tags that make your app pop in U.S. searches. Want to rank higher? Fine-tune your metadata to align with what users are searching for. Check it out.
Apple's new Figma and Sketch design kits for iOS 26's Liquid Glass aesthetic are here, and they're gorgeous. These tools make it easy to create app icons that scream modern and sleek. With iOS 26 around the corner, now's the time to refresh your visuals and grab attention.
Starting April 2026, watchOS apps need to support 64-bit architecture and use the watchOS 26 SDK. This shift will boost performance, so don’t sleep on it—start testing early to avoid any hiccups.
Apple shook things up with a new age rating system on July 25, 2025, swapping 12+ and 17+ for 13+, 16+, and 18+. You've got until January 31, 2026, to update your App Store Connect details. A quick review of your in-app content now can save you from visibility issues later.
Custom Product Pages (CPPs) just got a major upgrade—you can now tie keywords to up to 35 CPPs to rank in targeted searches. This is a goldmine for driving conversions by tailoring pages to specific audiences. Experiment with niche keywords to see what clicks!
Google Play’s July 10, 2025, policy changes tighten rules for personal loans (especially in Pakistan) and crypto apps, with Android 15 (API 35) targets due by August 31, 2025. Don't risk delisting—update your app ASAP to stay compliant.
July 2025 brings Google Play Services (v25.26-25.28) upgrades, like smoother Android Auto authentication and Wallet enhancements, plus Play Store (v47.0-47.2) additions like Freeform Q&A and Wear OS tiles. These tweaks make your app's user experience sharper, so lean into them to keep users coming back.
Hero content, YouTube playlist carousels, and audio samples rolled out in July 2025. These dynamic visuals are your chance to make a killer first impression. Try adding audio to your listing—it's a proven way to hook users.
ASO World's new RUStore optimization services, launched July 2025, are your ticket to cracking Russia's app market.
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👉 Key ASO FAQs in 2025
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