UK Marketing App Store Console Introduces Direct App Featuring for Developers

The App Store has unveiled a significant update, enabling developers to directly nominate their apps and games for featuring through the App Store Console.

This new feature aims to enhance visibility for developers by allowing them to showcase their creations to a broader audience across Apple devices.

Streamlined Nominations Process

Highlighting New Content

Developers can now utilize Featuring Nominations in App Store Connect to promote new apps, updates, in-app events, and engaging stories. It is advisable for developers to submit their nominations up to three months in advance, with a minimum lead time of two weeks to ensure proper consideration.

Diverse Highlighting Methods

The App Store employs various methods to highlight developers, including:

• Stories and Collections: These aim to inform and inspire users.
• In-App Events: Timely content sharing for enhanced engagement.
• App/Game of the Day: Featuring standout apps and games.
• Lists: Encouraging users to explore new apps.
• Pre-orders: Promoting upcoming app launches.
• Personalized Recommendations: Tailored selections for users.
• Editors’ Choice: Spotlighting top-tier apps and games.

Criteria for Featuring Selection

To be considered for featuring, the App Store team evaluates several factors:

User Experience and Design

• User Experience: Apps must provide efficient and valuable functionality.
• UI Design: High-quality visuals and appealing usability are crucial.
• Innovation: Unique technologies that address specific problems are favored.

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Additional Considerations

• Uniqueness: Fresh approaches or new genres are highly regarded.
• Accessibility: Broad user experience with integrated features is essential.
• Localization: Support for multiple languages and relevant content is important.
• App Store Product Page: Compelling visuals, descriptions, and positive reviews enhance chances.

Game-Specific Factors

For games, additional criteria include:

• Gameplay design
• Art and animation quality
• Control mechanics
• Engaging story and characters
• Replayability
• Sound design and music
• Overall technical performance and value

Promotional Opportunities for Developers

If selected for featuring, developers may receive requests for promotional assets. They should adhere to the App Store's promotional artwork guidelines for preparation.

Featured apps or games will be notified via the App Store Connect app, allowing developers to share visual assets on social media to drive downloads.

*Related reading 👉 How to get featured on the App Store?

This guide will teach you everything you need to know about how the App Store views features, the potential value of being featured, and what factors influence it.