App Store Console Rolls Out Direct App Featuring for Developers

Apple has introduced a major update that allows developers to nominate their apps and games directly for featuring through the App Store Console.

This functionality aims to increase visibility by enabling developers to present their work to a wider audience across Apple devices.

Streamlined Nominations Process

Highlighting New Content

Developers can now use Featuring Nominations in App Store Connect to promote new apps, updates, in-app events, and engaging stories. It is recommended to submit nominations up to three months ahead, with a minimum of two weeks to ensure proper review.

Diverse Highlighting Methods

The App Store highlights apps and games through multiple approaches:

• Stories and Collections: Designed to inform and inspire users.
• In-App Events: Timely content to boost user engagement.
• App/Game of the Day: Showcasing standout apps and games.
• Lists: Encouraging users to discover new apps.
• Pre-orders: Promoting upcoming app launches.
• Personalised Recommendations: Tailored selections for individual users.
• Editors’ Choice: Highlighting top-tier apps and games.

Criteria for Featuring Selection

The App Store evaluates several factors when considering apps for featuring.

User Experience and Design

• User Experience: Apps must deliver effective and valuable functionality.
• UI Design: High-quality visuals and intuitive usability are essential.
• Innovation: Unique technologies that solve specific challenges are preferred.

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Additional Considerations

• Uniqueness: Fresh approaches or novel genres are highly valued.
• Accessibility: Ensuring a broad user experience with integrated features.
• Localization: Support for multiple languages and relevant content is important.
• App Store Product Page: Compelling visuals, descriptions, and positive reviews enhance selection chances.

Game-Specific Factors

For games, additional evaluation criteria include:

• Gameplay design
• Art and animation quality
• Control mechanics
• Engaging story and characters
• Replayability
• Sound design and music
• Overall technical performance and value

Promotional Opportunities for Developers

Selected developers may be requested to provide promotional assets, adhering to App Store guidelines. Featured apps or games are notified via App Store Connect, allowing developers to share visuals on social media to drive downloads.

*Related reading 👉 How to get featured on the App Store?
This guide explains how the App Store evaluates featuring, its potential benefits, and key influencing factors.