User Lifecycle Optimization - is a progress of user acquisition, user marketing and lifecycle management. ASO World team offer you the guides to help you understand your user base, the users' behavior, and move them across lifecycle stages.
Customer lifecycle optimization is a matter of focusing on the entire customer lifecycle requires a larger perspective than just tracking a couple of datas. To optimize your user retention, you need to leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.
How to turn casual users into loyal customers?
5 Steps to Make Your Casual Customers Loyal:Step# 1: Know your customers (Use data to anticipate customer needs);
Step #2: Produce valuable content (Be useful for your customers);
Step #3: Encourage your customers to speak (Connect on an emotional level);
Step #4: Be the best and make your customers feel the best;
Step #5: Be there when the customer needs you.
1. Know your customers
User data to deliver what customers want and need - before they know they need it.
By taking into account various types of CRM-housed data, including demographic, geographic, behavioral, and psychographic data, you're on the road to understanding what customers are thinking and feeling. When you know these data points and where customers are in the sales cycle, you can make decisions to increase their satisfaction before someone has a complaint.
Parse industry data, conduct a customer needs analysis, and use predictive analytics to suggest important touchpoints for your customer service teams based on where someone is in the customer journey.
2. Produce valuable content
Another way to provide value to your customers is to create engaging content that informs and entertains them. Yet with so much free content available, many companies assume that customers don't care about high-quality content. As a result, they piece something together, send it out into the internet wilderness, and earn almost no engagement for their trouble.
3. Encourage your customers to speak
Customers are motivated in part by the desire to feel certain emotions, including a sense of belonging and a desire for independence. When you can connect with customers by eliciting these emotions, the results speak for themselves. Research by Motista published in the Harvard Business Review suggests that fully emotionally connected customers are 52 percent more valuable than customers who are highly satisfied but not emotionally engaged.
The best way to determine what drives your customers is to ask them; then you can design your campaigns accordingly. Focus messaging on the key emotional motivators for your customers, and target the audiences that are the most emotionally engaged.
To reap the substantial benefits associated with loyal customers, you must earn their loyalty by providing value. The best ways to do this are by anticipating your customers' needs with data, creating premium content that engages them directly and forging connections based on emotional motivators.
4. Be the best and make your customers feel the best
Deliver the best service and it will help you to retain your loyal customers. There are many brands in the competitive market but quality wins. Once you win the hearts of your visitors through the quality of service and the brand, they will become your repeated customers.
5. Be there when the customer needs you
Your customers are everywhere and you must be available to them when they need you the most. Social media channels and blogs are the best way to communicate with your customers.
Customers vent out their frustrations or seek help and advice on a various social media platform. You need to understand their needs and provide the relevant solution. Great customer service is truly essential for business to be successful. Remember that it takes a lot of effort to receive a pat on your back and good reviews from your customers. Your relationship with the customers starts with trust so earn their trust by communicating with the customers. Ask feedback and listen to their concerns.
Converting your casual customers into a loyal customer is hard but it is one of the most important things for your business. Keeping the existing customers happy requires hard work and many Ecommerce businesses are already on improving their existing customer retention.
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