noticeCOVID-19 UPDATE ASO World entire team is working remotely. we expect no disruptions in our ASO services.
Browser close
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
1
50% OFF FIRST ORDER
Referral Program
bonusprogram
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
    Free ASO Tools
    Keyword Research Tools
  • Solutions
    By vertical
    News
    NEW
    Sports
    HOT
    Dating
    HOT
    Health & Fitness
    Ecommerce
    Fintech
    HOT
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    NEW
    Improve Organic Conversions & User Experience
    NEW
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
    solution-suffix
    Customer Stories
    Explore inspiring Customer Stories to see how businesses like yours have successfully leveraged ASO World to create powerful mobile apps.
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Login Register
logo
  • App Promotion
    Keyword Installs
    Package(Direct) Installs
    Ratings & Reviews
    Guaranteed Reviews Service
    Guaranteed Keyword Ranking Service
    ASO Service
    Customized Solution
    More Services
  • ASO Tools
  • Solutions
    By vertical
    News
    Sports
    Dating
    Health & Fitness
    Ecommerce
    Fintech
    Gaming
    Education
    Entertainment
    Travel
    Social Media
    Restaurant & Foodtech
    AI
    Productivity
    Lifestyle
    Music
    Utility
    Photo & Video
    Casino
    Business
    By Performance
    Boost App Rankings & User Acquisition
    Improve Organic Conversions & User Experience
    Mobile App Launch Marketing
    Increase Keyword Rankings & Organic Downloads
  • ASO Academy
    Blog
    Case Studies
    Guides & Insights
    FAQs
    Glossary
  • Pricing
Important Notice
Important Notice:Beware of scams using ASOWorld's name for part-time recruitment or ASO earning app activities. ASOWorld is not hiring any part-time staff. Trust only official information posted by ASOWorld.
Close the Important Notice
https://asoworld.com/en/aso-glossary/re-engagement

Re-engagement for Marketing

Re-engagement is vital as it’s a new channel for growth. Any way of increasing growth of an app / game is important to see an increase in installs, or re-installs in this case.

View all ASO glossary terms

Home ASO Glossary Re-engagement

Re-engagement

Posted: Jul 29 2021
Updated: Oct 17 2024

What is Re-engagement?

Re-engagement is the process and marketing strategy that targets and entices users who are no longer engaged in an app when once they were via a campaign, usually of the ad variety. Known as “lapsed users” in the industry, this audience makes up users who may have uninstalled an app/game or have it on their device but aren’t an active user. Re-engagement is implemented in order to return them either by opening the app/game (with the aim to use it more frequently) or directing them to the App Store or Google Play Store to reinstall again. 

Why Re-engagement is Important?

Re-engagement is vital as it’s a new channel for growth. Any way of increasing growth of an app / game is important to see an increase in installs, or re-installs in this case. 

Users who have had previous experience with an app or game but haven’t opened it, know the brand and are more likely to return. By providing them with creatives / messaging that highlights what’s unique about the game, app developers / marketers stand a better chance of seeing healthy installs than if they were to market to a new user who’s unfamiliar with the product. 

However, within this audience, there will be users that stopped engaging due to a bad experience, (whatever that may have been, unfortunately without feedback, app devs / marketers are in the dark about what exactly went wrong.) In these circumstances, the re-marketing should include messaging about improvements such as bug fixes, what’s better and any new content. 

There are many ways to highlight new content, some companies have found success in mobile game LiveOps or live game events. This is the idea of managing a mobile game over time by making continuous changes to certain aspects of the content or holding live events. 

 

It’s a retention and re-engagement tool- by providing new content (like Fortnite’s use of ‘seasons’ of limited edition character skins / new challenges / unique content at regular points in the year) users are constantly engaged and encouraged to participate. App developers must have the adaptability to include these events in their marketing strategy. 

 

Would they have the resources to make ongoing changes and continue updating content with a quick turnaround in response to user feedback? Yes, it’s a great tool to bring back lapsed players, but as it’s often a mixture of detailed planning and on-the-fly changes, this must suit the app developer and the team.

 

Re-engagement and ASO

Combining re-engagement campaigns with user acquisition (UA) efforts is a marketing strategy that covers both bases in the hope to increase conversions and retention. But like anything related to ASO, re-engagement needs strategizing and testing in order to discover what creatives / messaging will convert the highest number of users who already know the app.

Also, the user flow of this audience is different to a first time installer; a lapsed user should see a certain ‘new’ creative as their first impression on an app store page (first impression being what a user sees before they tap or scroll) when arriving to an App Store or Google Play page that entices them enough to re-engage. The most unique way to leverage this is to use the ‘closer look video’ a video shown as the first impression for returning users only, which offers unique messaging that stimulates interest.

Implementing push notifications (a dialog box that pops up) to deliver a message from the app is another re-engagement tool. Notifications should attract attention, not badger a user and blanket messages should be avoided.

 

ASO World App Promotion Service

Related Terms
RuStore
Explore RuStore, Russia’s Android app store, and learn ASO strategies to boost your app’s visibility in this growing market.
Read More
Affiliate Marketing
Affiliate marketing drives cost-effective app installs and complements ASO by boosting organic visibility through targeted promotions and keyword-aligned content.
Read More
App Store Trader Status
Ensure your app’s compliance with EU’s Digital Services Act by declaring your App Store Trader Status for uninterrupted distribution and optimal growth in the European market.
Read More
Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.
Featured Terms
  • App Ranking
    App Rankings refers to the over-all app rankings from the store, or from a particular category in the store, based on downloads and revenue.
    See More
  • App Store Acquisition Channels
    App Store Acquisition Channels are all the potential channels that user acquisition (UA) teams can utilize.
    See More
  • App Store Optimization (ASO)
    App store optimization(ASO) is all about applying the scientific method to mobile key performance indicators (KPIs) that are related to the app stores.
    See More
Popular Topics
  • App Marketing Basics
  • User Acquisition Essentials
  • User Retention & Engagement
  • App Monetization Strategies
  • Advanced App Marketing Campaigns
  • Advanced Data Insights
  • Tech Optimization
  • App Market Trends
Related Terms
RuStore
Explore RuStore, Russia’s Android app store, and learn ASO strategies to boost your app’s visibility in this growing market.
Read More
Affiliate Marketing
Affiliate marketing drives cost-effective app installs and complements ASO by boosting organic visibility through targeted promotions and keyword-aligned content.
Read More
App Store Trader Status
Ensure your app’s compliance with EU’s Digital Services Act by declaring your App Store Trader Status for uninterrupted distribution and optimal growth in the European market.
Read More
Promote now, and start your App adventure!
Whether you are a big company or a small startup, we can help you to promote your app in Google Play , App Store, Galaxy Store and RuStore with the lower price.
Promote now, and start your App adventure!
  • ASO
  • Email [email protected]
  • Contact Contact Us
  • twitter facebook linkedin instagram
  • SERVICE
  • Keyword Installs
  • Package(Direct) Installs
  • Ratings & Reviews
  • Guaranteed Reviews Service
  • Guaranteed Keyword Ranking Service
  • ASO Service
  • More Services
  • ASO Academy
  • Blog
  • Case Studies
  • Guides & Insights
  • FAQs
  • Glossary
  • Marketing News
  • COMPANY
  • Why ASO World
  • About Us
  • Contact Us
  • Reseller program
ASO World © 2020-2025 All Rights Reserved
Privacy Policy Terms of Service

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking "Accept", you consent to the use of ALL the cookies.