Install validation for Marketing

As a key signal in the fight against mobile app install fraud, install validation is an important indicator for app promotion performance measurement.

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Install validation

Posted: Feb 16 2022

Updated: Oct 16 2024

What is install validation?

Install validation - As a key signal in the fight against mobile app install fraud, install validation is an important indicator for app promotion performance measurement.

In order for an app install to be registered by the App Store or Google Play, it needs to first go through the process of being validated.

Why is install validation important for an app?

The confirmation received from the appropriate platform is factored in alongside other indicators (such as click time to installration) for confirmation of a fraudulent or legitimate installation.

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