Incentive Acquisition for Marketing

Incentive Acquisition - is a type of paid user acquisition whereby users receive a certain value exchange for installing an app. Examples of incentives include virtual currency or a game item.

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Incentive Acquisition

Posted: Jun 28 2021

Updated: Sep 27 2024

Incentive Acquisition - is a type of paid user acquisition whereby users receive a certain value exchange for installing an app. Examples of incentives include virtual currency or a game item.

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Featured Terms

App Ranking
App Rankings refers to the over-all app rankings from the store, or from a particular category in the store, based on downloads and revenue.
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App Store Acquisition Channels
App Store Acquisition Channels are all the potential channels that user acquisition (UA) teams can utilize.
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App Store Optimization (ASO)
App store optimization(ASO) is all about applying the scientific method to mobile key performance indicators (KPIs) that are related to the app stores.
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