Google Play Store Search Trends for Marketing

Google Play Store Search Trends reveal keyword popularity and user behavior, guiding ASO efforts to improve app visibility and drive organic installs.

View all ASO glossary terms

Home ASO Glossary Google Play Store Search Trends

Google Play Store Search Trends

Posted: Oct 29 2024

Updated: Oct 29 2024

What are Google Play Store Search Trends?

Google Play Store Search Trends refer to the patterns and insights regarding how users search for apps within the Google Play Store. This includes the frequency of searches for specific keywords, changes in user behavior over time, and emerging topics that influence app visibility.

Understanding these trends is crucial for app developers and marketers to optimize their App Store Optimization (ASO) strategies effectively.

Key Elements:

Search Volume: The total number of searches for particular keywords within the Google Play Store over a specified period.
Keyword Popularity: Insights into which keywords are gaining traction or declining in popularity, impacting app visibility.
User Behavior Patterns: Observations on how users are searching, including shifts towards certain categories or app functionalities.

Start Your Store Ranking Acquisition Capability Detection

Step by step to measure all of your app store optimization efforts with our ASO tools.

Featured Terms

App Ranking
App Rankings refers to the over-all app rankings from the store, or from a particular category in the store, based on downloads and revenue.
See More
App Store Acquisition Channels
App Store Acquisition Channels are all the potential channels that user acquisition (UA) teams can utilize.
See More
App Store Optimization (ASO)
App store optimization(ASO) is all about applying the scientific method to mobile key performance indicators (KPIs) that are related to the app stores.
See More