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https://asoworld.com/en/aso-glossary/app-store-search

App Store Search for Marketing

App Store Search plays a massive part in how users find and get content on the App Store. Discover how you can affect your search result position to help users easily locate and download your app and in-app purchases.

View all ASO glossary terms

Home ASO Glossary App Store Search

App Store Search

Posted: Jun 30 2021
Updated: Oct 16 2024

App Store Search - is a natural traffic resource which contains all users that find an application after trying to find a query or keyword in the search tab at the App Store.

Search plays a massive part in how users find and get content on the App Store. Discover how you can affect your search result position to help users easily locate and download your app and in-app purchases.

It limits keywords to 100 characters, so it is important to be concise when describing your app. While typing continuously cannot be afforded in order to search for a relevant application, the user may use spaces to separate words in keyword phrases. For instance Real Estate, Real Estate, House.

Pick keywords based on phrases you think your audience will use to find an app like yours. Be specific when describing your app’s functionality and features to assist the lookup algorithm surface your app from applicable searches.

Think about the trade-off between standing well for less frequent conditions versus standing lower for popular phrases.

Popular, functional phrases such as “tasks” , “text”, or “societal” can drive a great deal of visitors, but are highly aggressive in the ranks. Less frequent terms drive reduced traffic, but are less aggressive.

 

Google Play Search

 

Google Play Search - is an integral instrument for users to locate relevant and favorite apps for Android apparatus. Always ensure that your app and store list are comprehensive and optimized, as they are a significant element in getting noticed by consumers around Google Play.

The text on your store list helps customers detect your app. It is a significant part of producing a persuasive store list. Consider these tips when optimizing your app’s store list on Google Play. Google supplies automatic machine translations of store listings you don’t explicitly specify for your app.

That said, using a professional translation agency to your description may cause better search results and discoverability for global users. From the Play Console, then you can buy individual text translations by a third party seller.

Google Play search variables in the general experience of your app based on consumer behavior and opinions. apps are rated based on a mix of evaluations, downloads, reviews, and other aspects.

While the specifics of the weights and worth are a proprietary element of the Google search algorithm, it is possible to work to enhance your app’s visibility.

 

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Affiliate Marketing
Affiliate marketing drives cost-effective app installs and complements ASO by boosting organic visibility through targeted promotions and keyword-aligned content.
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App Store Trader Status
Ensure your app’s compliance with EU’s Digital Services Act by declaring your App Store Trader Status for uninterrupted distribution and optimal growth in the European market.
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Start Your Store Ranking Acquisition Capability Detection
Step by step to measure all of your app store optimization efforts with our ASO tools.
Featured Terms
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    App Rankings refers to the over-all app rankings from the store, or from a particular category in the store, based on downloads and revenue.
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    App Store Acquisition Channels are all the potential channels that user acquisition (UA) teams can utilize.
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    App store optimization(ASO) is all about applying the scientific method to mobile key performance indicators (KPIs) that are related to the app stores.
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Popular Topics
  • App Marketing Basics
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Related Terms
RuStore
Explore RuStore, Russia’s Android app store, and learn ASO strategies to boost your app’s visibility in this growing market.
Read More
Affiliate Marketing
Affiliate marketing drives cost-effective app installs and complements ASO by boosting organic visibility through targeted promotions and keyword-aligned content.
Read More
App Store Trader Status
Ensure your app’s compliance with EU’s Digital Services Act by declaring your App Store Trader Status for uninterrupted distribution and optimal growth in the European market.
Read More
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